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Apple Inc
Buy, Hold or Sell?

Let's analyze Apple together

I guess you are interested in Apple Inc. Buy, hold or sell? I don't know! However, I do recommend doing research before doing anything. I will help you with that.

I'm going to help you getting a better view of Apple Inc. At the end you don't have to ask anyone for trading advice. You can make your own decision, with more confidence, the odds in your favor, backed by data.

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1. Quick Overview

1.1. Quick analysis of Apple (30 sec.)










1.2. What can you expect buying and holding a share of Apple? (30 sec.)

How much money do you get?

How much money do you get?
$0.99
When do you have the money?
1 year
How often do you get paid?
100.0%

What is your share worth?

Current worth
$4.38
Expected worth in 1 year
$4.91
How sure are you?
46.2%

+ What do you gain per year?

Total Gains per Share
$1.52
Return On Investment
0.7%

For what price can you sell your share?

Current Price per Share
$224.31
Expected price per share
$196.25 - $225.22
How sure are you?
50%
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2. Detailed Analysis

2.1. Valuation of Apple (5 min.)




Live pricePrice per Share (EOD)
$224.31
Intrinsic Value Per Share
$77.89 - $90.95
Total Value Per Share
$82.27 - $95.33

2.2. Growth of Apple (5 min.)




Is Apple growing?

Current yearPrevious yearGrowGrow %
How rich?$66.7b$57.4b$11.8b17.1%

How much money is Apple making?

Current yearPrevious yearGrowGrow %
Making money$25.4b$23.6b$1.7b7.1%
Net Profit Margin26.3%24.6%--

How much money comes from the company's main activities?

2.3. Financial Health of Apple (5 min.)




2.4. Comparing to competitors in the Consumer Electronics industry (5 min.)




  Industry Rankings (Consumer Electronics)  


Richest
#3 / 128

Most Revenue
#1 / 128

Most Profit
#1 / 128
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3. Summary and Key Metrics

3.1. What can you expect buying and holding a share of Apple?

Welcome investor! Apple's management wants to use your money to grow the business. In return you get a share of Apple.

First you should know what it really means to hold a share of Apple. And how you can make/lose money.

Speculation

The Price per Share of Apple is $224.31. The market price reflects what other people think it is worth; not what it's really worth. Your job is to find out if the market price is fair, overpriced, or underpriced. I will help you with that.

If you buy blind, there is a 50% chance of making or losing money by selling the stock in the future. However, we can look at a few things to determine the odds in our favor:

  • The fundamentals: the financial health trends of Apple.
  • The technials: based on market psychology, we can make a calculated estimate of what the price will do in the future. We can do this through technical analysis. We can calculate the probabilities and the expected value (millionaire math). That's called speculation.
  • The book value: what is the market price compared to it's book value.

Investing

If you really want to invest in Apple, you will have to let go of the thought of selling in the future. If you have to sell the share for less than you bought it, it can still be a good investment. Focus on what it means to hold the stock forever:

  • You own a part of the company. The equity of this part can grow or shrink. The current Book Value per Share is $4.38. Based on the TTM, the Book Value Change Per Share is $0.13 per quarter. Based on the YOY, the Book Value Change Per Share is $0.06 per quarter.
  • You may receive quarterly/yearly dividend in the form of additional shares.
  • You may receive quarterly/yearly dividend in the form of cash. Based on the TTM the Dividend per Share is $0.25 per quarter.
Based on historical numbers we can estimate the returns while holding a share of Apple.

How much money are you going to get?

 MRQTTMYOY5Y10Y
 $% of Price per Share$% of Price per Share$% of Price per Share$% of Price per Share$% of Price per Share
Usd Eps1.410.6%1.660.7%1.430.6%1.360.6%1.250.6%
Usd Book Value Change Per Share-0.46-0.2%0.130.1%0.060.0%-0.100.0%0.170.1%
Usd Dividend Per Share0.260.1%0.250.1%0.240.1%0.230.1%0.230.1%
Usd Total Gains Per Share-0.20-0.1%0.380.2%0.300.1%0.130.1%0.400.2%
Usd Price Per Share213.90-139.53-67.58-155.67-154.16-
Price to Earnings Ratio37.95-23.76-11.07-35.50-37.85-
Price-to-Total Gains Ratio-1,073.67--9.17--257.58--1,017.92--832.64-
Price to Book Ratio48.81-31.87-20.14-36.70-32.96-
Price-to-Total Gains Ratio-1,073.67--9.17--257.58--1,017.92--832.64-

When do you get the money?

Usd Investment
$.00
Usd Price Per Share224.31
Number of shares4
Gains per QuarterTrailing 12 Months5 Year
Usd Dividend Per Share0.250.23
Usd Book Value Change Per Share0.13-0.10
Usd Total Gains Per Share0.380.13
Gains per Quarter (4 shares)1.520.52
Gains per Year (4 shares)6.072.07
YearsReturn on Investment (TTM)Return on Investment (5Y)
 DividendBook Value gainTotal gainsDividendBook Value gainTotal gains
Broker costs---10---10
142-44-2-8
28427-3-6
3126811-5-4
41681415-6-2
520112018-80
624132622-92
728153225-114
832173829-136
936194433-148
1039215036-1610

How sure are you?

Based on the past periods, how sure are you to get value out of your investment.

Linear %
 Trailing 12 Months3Y5 Year10 YearALLTIME
  % % % % %
Earnings Per Share4.00.00.0100.0%12.00.00.0100.0%20.00.00.0100.0%26.00.00.0100.0%26.00.00.0100.0%
Book Value Change Per Share3.01.00.075.0%6.06.00.050.0%8.012.00.040.0%10.016.00.038.5%10.016.00.038.5%
Dividend per Share4.00.00.0100.0%12.00.00.0100.0%20.00.00.0100.0%26.00.00.0100.0%26.00.00.0100.0%
Total Gains per Share3.01.00.075.0%8.04.00.066.7%10.010.00.050.0%12.014.00.046.2%12.014.00.046.2%
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3.2. Key Performance Indicators

The key performance indicators of Apple Inc compared to the Most Recent Quarter (MRQ).

 End of day+/-Most Recent QuarterTrailing 12 Months+/-Year-Over-Year+/-5 Year+/-10 Year+/-
Book Value Change Per Share---0.4550.133-443%0.060-853%-0.098-78%0.169-370%
Book Value Per Share--4.3824.502-3%3.641+20%4.210+4%4.932-11%
Current Ratio--0.9531.013-6%0.935+2%1.126-15%1.174-19%
Debt To Asset Ratio--0.7990.798+0%0.831-4%0.8000%0.773+3%
Debt To Equity Ratio--3.9713.9910%4.994-20%4.106-3%3.662+8%
Dividend Per Share--0.2560.247+4%0.240+7%0.228+12%0.228+12%
Eps--1.4091.655-15%1.432-2%1.357+4%1.248+13%
Free Cash Flow Per Share--1.7541.695+4%1.599+10%1.485+18%1.346+30%
Free Cash Flow To Equity Per Share---0.612-0.260-58%-0.149-76%-0.115-81%-0.266-57%
Gross Profit Margin--1.0001.0000%1.0000%1.0000%1.0000%
Intrinsic Value_10Y_max--90.949--------
Intrinsic Value_10Y_min--77.889--------
Intrinsic Value_1Y_max--6.970--------
Intrinsic Value_1Y_min--6.845--------
Intrinsic Value_3Y_max--22.576--------
Intrinsic Value_3Y_min--21.520--------
Intrinsic Value_5Y_max--40.152--------
Intrinsic Value_5Y_min--37.127--------
Market Cap3410431692533.760+5%3256041200100.0002143064159380.000+52%1074272530592.500+203%2550466911624.156+28%2485152576860.920+31%
Net Profit Margin--0.2500.263-5%0.246+2%0.244+3%0.237+5%
Operating Margin----0%0.216-100%0.220-100%0.232-100%
Operating Ratio--1.2421.230+1%1.274-3%1.291-4%1.310-5%
Pb Ratio51.186+5%48.81031.870+53%20.135+142%36.705+33%32.958+48%
Pe Ratio39.800+5%37.95323.756+60%11.075+243%35.501+7%37.851+0%
Price Per Share224.310+5%213.900139.530+53%67.583+217%155.670+37%154.161+39%
Price To Free Cash Flow Ratio31.963+5%30.47924.201+26%11.005+177%32.034-5%36.441-16%
Price To Total Gains Ratio-1125.919-5%-1073.667-9.171-99%-257.578-76%-1017.917-5%-832.643-22%
Quick Ratio--0.4480.435+3%0.543-17%0.629-29%0.646-31%
Return On Assets--0.0650.074-13%0.069-7%0.064+1%0.058+11%
Return On Equity--0.3220.367-12%0.414-22%0.332-3%0.283+13%
Total Gains Per Share---0.1990.379-153%0.301-166%0.129-254%0.397-150%
Usd Book Value--66708000000.00069287000000.000-4%57457750000.000+16%68162700000.000-2%78170615384.615-15%
Usd Book Value Change Per Share---0.4550.133-443%0.060-853%-0.098-78%0.169-370%
Usd Book Value Per Share--4.3824.502-3%3.641+20%4.210+4%4.932-11%
Usd Dividend Per Share--0.2560.247+4%0.240+7%0.228+12%0.228+12%
Usd Eps--1.4091.655-15%1.432-2%1.357+4%1.248+13%
Usd Free Cash Flow--26707000000.00026084750000.000+2%25246750000.000+6%23969100000.000+11%21530115384.615+24%
Usd Free Cash Flow Per Share--1.7541.695+4%1.599+10%1.485+18%1.346+30%
Usd Free Cash Flow To Equity Per Share---0.612-0.260-58%-0.149-76%-0.115-81%-0.266-57%
Usd Market Cap3410431692533.760+5%3256041200100.0002143064159380.000+52%1074272530592.500+203%2550466911624.156+28%2485152576860.920+31%
Usd Price Per Share224.310+5%213.900139.530+53%67.583+217%155.670+37%154.161+39%
Usd Profit--21448000000.00025489000000.000-16%23690000000.000-9%22078750000.000-3%20100423076.923+7%
Usd Revenue--85777000000.00096400750000.000-11%95983250000.000-11%88904500000.000-4%82751000000.000+4%
Usd Total Gains Per Share---0.1990.379-153%0.301-166%0.129-254%0.397-150%
 EOD+3 -5MRQTTM+10 -24YOY+16 -195Y+18 -1710Y+17 -18

3.3 Fundamental Score

Let's check the fundamental score of Apple Inc based on Penke's default stock scanner.

Penke's Stock Scanner

  
  
IndicatorConditionValue
Price to Earnings Ratio (EOD)Between0-1539.800
Price to Book Ratio (EOD)Between0-151.186
Net Profit Margin (MRQ)Greater than00.250
Operating Margin (MRQ)Greater than00.000
Quick Ratio (MRQ)Greater than10.448
Current Ratio (MRQ)Greater than10.953
Debt to Asset Ratio (MRQ)Less than10.799
Debt to Equity Ratio (MRQ)Less than13.971
Return on Equity (MRQ)Greater than0.150.322
Return on Assets (MRQ)Greater than0.050.065
Total4/10 (40.0%)

3.4 Technical Score

Let's check the technical score of Apple Inc based on Penke's default Symbol scanner.

Penke's Symbol Scanner

  
  
IndicatorConditionValue
RsiGreater than5080.393
Ma 20Greater thanMa 50209.340
Ma 50Greater thanMa 100192.025
Ma 100Greater thanMa 200182.608
OpenGreater thanClose224.310
Total4/5 (80.0%)

4. In-depth Analysis

4.1 About Apple Inc

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Fundamental data was last updated by Penke on 2024-10-02 23:06:05.

4.2 In-depth Summary

4.2.1. Financial Health Summary

Profitability Details
 Compared to previous yearCompared to industry
The company is making a huge profit.
Using its assets, the company is efficient in making profit.
Using its investors money, the company is very efficient in making profit.
Operating Efficiency Details
 Compared to previous yearCompared to industry
The company is inefficient in keeping operating costs low.
Liquidity Details
 Compared to previous yearCompared to industry
The company is just able to pay all its short-term debts.
The company is just not able to pay all its short-term debts with the most liquid assets.
Solvency Details
 Compared to previous yearCompared to industry
The company is just able to pay all its debts by selling its assets.
The company is unable to pay all its debts with equity.

4.2.2. Valuation Summary

Valuation Details
 Compared to previous yearCompared to industry
Based on the equity, the company is expensive.
Based on the earnings, the company is fair priced.
Based on how much money comes from the company's main activities, the company is underpriced.
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4.3 Financial Health

4.3.1. Profitability

4.3.1 Profitability
4.3.1.1. Net Profit Margin

Measures how much net profit Apple earns for each $1 of revenue.

  • Above 10% is considered healthy but always compare Apple to the Consumer Electronics industry mean.
  • A Net Profit Margin of 25.0% means that $0.25 for each $1 in revenue is generated as profit.

Let's take a look of the Net Profit Margin trends of Apple Inc:

  • The MRQ is 25.0%. The company is making a huge profit. +2
  • The TTM is 26.3%. The company is making a huge profit. +2
Trends
Current periodCompared to+/- 
MRQ25.0%TTM26.3%-1.3%
TTM26.3%YOY24.6%+1.7%
TTM26.3%5Y24.4%+1.9%
5Y24.4%10Y23.7%+0.7%
Compared to industry (Consumer Electronics)
PeriodCompanyIndustry (mean)+/- 
MRQ25.0%2.3%+22.7%
TTM26.3%2.1%+24.2%
YOY24.6%1.3%+23.3%
5Y24.4%2.3%+22.1%
10Y23.7%2.1%+21.6%
4.3.1.2. Return on Assets

Shows how efficient Apple is using its assets to generate profit.

  • Above 5% is considered healthy but always compare Apple to the Consumer Electronics industry mean.
  • 6.5% Return on Assets means that Apple generated $0.06 profit for each $1 in assets.

Let's take a look of the Return on Assets trends of Apple Inc:

  • The MRQ is 6.5%. Using its assets, the company is efficient in making profit. +1
  • The TTM is 7.4%. Using its assets, the company is efficient in making profit. +1
Trends
Current periodCompared to+/- 
MRQ6.5%TTM7.4%-0.9%
TTM7.4%YOY6.9%+0.5%
TTM7.4%5Y6.4%+1.0%
5Y6.4%10Y5.8%+0.6%
Compared to industry (Consumer Electronics)
PeriodCompanyIndustry (mean)+/- 
MRQ6.5%0.7%+5.8%
TTM7.4%0.6%+6.8%
YOY6.9%0.5%+6.4%
5Y6.4%0.8%+5.6%
10Y5.8%0.7%+5.1%
4.3.1.3. Return on Equity

Shows how efficient Apple is using its investors money to generate profit.

  • Above 15%-20% is considered healthy but always compare Apple to the Consumer Electronics industry mean.
  • 32.2% Return on Equity means Apple generated $0.32 for each $1 the owners (shareholders) invested.

Let's take a look of the Return on Equity trends of Apple Inc:

  • The MRQ is 32.2%. Using its investors money, the company is very efficient in making profit. +2
  • The TTM is 36.7%. Using its investors money, the company is very efficient in making profit. +2
Trends
Current periodCompared to+/- 
MRQ32.2%TTM36.7%-4.5%
TTM36.7%YOY41.4%-4.7%
TTM36.7%5Y33.2%+3.5%
5Y33.2%10Y28.3%+4.9%
Compared to industry (Consumer Electronics)
PeriodCompanyIndustry (mean)+/- 
MRQ32.2%1.2%+31.0%
TTM36.7%1.1%+35.6%
YOY41.4%1.4%+40.0%
5Y33.2%1.7%+31.5%
10Y28.3%1.7%+26.6%
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4.3.2. Operating Efficiency of Apple Inc.

4.3.2. Operating Efficiency
4.3.2.1. Operating Margin

Measures how efficient Apple is operating .

  • Measures how much profit Apple makes for each $1 of sales after paying variable costs (production costs, wages, etc) but before taxes.
  • Above 15% is considered healthy but always compare Apple to the Consumer Electronics industry mean.
  • An Operating Margin of 0.0% means the company generated $0.00  for each $1 in revenue (before taxes).

Let's take a look of the Operating Margin trends of Apple Inc:

  • The MRQ is 0.0%. The data is not here.
Trends
Current periodCompared to+/- 
MRQ-TTM-0.0%
TTM-YOY21.6%-21.6%
TTM-5Y22.0%-22.0%
5Y22.0%10Y23.2%-1.2%
Compared to industry (Consumer Electronics)
PeriodCompanyIndustry (mean)+/- 
MRQ-0.4%-0.4%
TTM-0.9%-0.9%
YOY21.6%2.5%+19.1%
5Y22.0%2.9%+19.1%
10Y23.2%3.2%+20.0%
4.3.2.2. Operating Ratio

Measures how efficient Apple is keeping operating costs low.

  • Below 1 is considered healthy (always compare to Consumer Electronics industry mean).
  • An Operation Ratio of 1.24 means that the operating costs are $1.24 for each $1 in net sales.

Let's take a look of the Operating Ratio trends of Apple Inc:

  • The MRQ is 1.242. The company is inefficient in keeping operating costs low. -1
  • The TTM is 1.230. The company is inefficient in keeping operating costs low. -1
Trends
Current periodCompared to+/- 
MRQ1.242TTM1.230+0.012
TTM1.230YOY1.274-0.044
TTM1.2305Y1.291-0.061
5Y1.29110Y1.310-0.019
Compared to industry (Consumer Electronics)
PeriodCompanyIndustry (mean)+/- 
MRQ1.2421.492-0.250
TTM1.2301.504-0.274
YOY1.2741.467-0.193
5Y1.2911.458-0.167
10Y1.3101.331-0.021
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4.4.3. Liquidity of Apple Inc.

4.4.3. Liquidity
4.4.3.1. Current Ratio

Measures if Apple is able to pay off Short-term Debt.

  • Above 1.5 is considered healthy (always compare to Consumer Electronics industry mean).
  • A Current Ratio of 0.95 means the company has $0.95 in assets for each $1 in short-term debts.

Let's take a look of the Current Ratio trends of Apple Inc:

  • The MRQ is 0.953. The company is just not able to pay all its short-term debts. -1
  • The TTM is 1.013. The company is just able to pay all its short-term debts.
Trends
Current periodCompared to+/- 
MRQ0.953TTM1.013-0.060
TTM1.013YOY0.935+0.078
TTM1.0135Y1.126-0.114
5Y1.12610Y1.174-0.048
Compared to industry (Consumer Electronics)
PeriodCompanyIndustry (mean)+/- 
MRQ0.9531.471-0.518
TTM1.0131.520-0.507
YOY0.9351.598-0.663
5Y1.1261.642-0.516
10Y1.1741.655-0.481
4.4.3.2. Quick Ratio

Measures if Apple is able to pay off Short-term Debt but only using the most liquid assets.

  • Above 1 is considered healthy but always compare Apple to the Consumer Electronics industry mean.
  • A Quick Ratio of 0.45 means the company can pay off $0.45 for each $1 in debt (using most liquid assets).

Let's take a look of the Quick Ratio trends of Apple Inc:

  • The MRQ is 0.448. The company is just not able to pay all its short-term debts with the most liquid assets. -1
  • The TTM is 0.435. The company is just not able to pay all its short-term debts with the most liquid assets. -1
Trends
Current periodCompared to+/- 
MRQ0.448TTM0.435+0.014
TTM0.435YOY0.543-0.108
TTM0.4355Y0.629-0.194
5Y0.62910Y0.646-0.017
Compared to industry (Consumer Electronics)
PeriodCompanyIndustry (mean)+/- 
MRQ0.4480.733-0.285
TTM0.4350.760-0.325
YOY0.5430.810-0.267
5Y0.6290.958-0.329
10Y0.6461.026-0.380
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4.5.4. Solvency of Apple Inc.

4.5.4. Solvency
4.5.4.1. Debt to Asset Ratio

Measures how much % of Apple assets are financed with debt.

  • Below 1 (100%) is considered healthy but always compare Apple to Consumer Electronics industry mean.
  • A Debt to Asset Ratio of 0.80 means that Apple assets are financed with 79.9% credit (debt) and the remaining percentage (100% - 79.9%) is financed by its owners/shareholders. 

Let's take a look of the Debt to Asset Ratio trends of Apple Inc:

  • The MRQ is 0.799. The company is just able to pay all its debts by selling its assets.
  • The TTM is 0.798. The company is just able to pay all its debts by selling its assets.
Trends
Current periodCompared to+/- 
MRQ0.799TTM0.798+0.001
TTM0.798YOY0.831-0.033
TTM0.7985Y0.800-0.001
5Y0.80010Y0.773+0.027
Compared to industry (Consumer Electronics)
PeriodCompanyIndustry (mean)+/- 
MRQ0.7990.517+0.282
TTM0.7980.504+0.294
YOY0.8310.504+0.327
5Y0.8000.513+0.287
10Y0.7730.535+0.238
4.5.4.2. Debt to Equity Ratio

Measures if Apple is able to pay off its debts by using shareholders equity.

  • Below 2 is considered healthy but always compare Apple to the Consumer Electronics industry mean.
  • A Debt to Equity ratio of 397.1% means that company has $3.97 debt for each $1 in shareholders equity.

Let's take a look of the Debt to Equity Ratio trends of Apple Inc:

  • The MRQ is 3.971. The company is unable to pay all its debts with equity. -1
  • The TTM is 3.991. The company is unable to pay all its debts with equity. -1
Trends
Current periodCompared to+/- 
MRQ3.971TTM3.991-0.020
TTM3.991YOY4.994-1.003
TTM3.9915Y4.106-0.115
5Y4.10610Y3.662+0.444
Compared to industry (Consumer Electronics)
PeriodCompanyIndustry (mean)+/- 
MRQ3.9711.070+2.901
TTM3.9911.029+2.962
YOY4.9940.976+4.018
5Y4.1061.075+3.031
10Y3.6621.023+2.639
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4.6. Market Valuation

4.6.1. Earnings Per Share
4.6.2.1. Price to Earnings Ratio

Measures how much money you pay for each share for every $1 in earnings Apple generates.

  • Above 15 is considered overpriced but always compare Apple to the Consumer Electronics industry mean.
  • A PE ratio of 37.95 means the investor is paying $37.95 for every $1 in earnings.

Let's take a look of the Price to Earnings Ratio trends of Apple Inc:

  • The EOD is 39.800. Based on the earnings, the company is overpriced. -1
  • The MRQ is 37.953. Based on the earnings, the company is overpriced. -1
  • The TTM is 23.756. Based on the earnings, the company is fair priced.
Trends
Current periodCompared to+/- 
EOD39.800MRQ37.953+1.847
MRQ37.953TTM23.756+14.197
TTM23.756YOY11.075+12.681
TTM23.7565Y35.501-11.745
5Y35.50110Y37.851-2.350
Compared to industry (Consumer Electronics)
PeriodCompanyIndustry (mean)+/- 
EOD39.8009.343+30.457
MRQ37.95310.214+27.739
TTM23.75610.492+13.264
YOY11.0759.673+1.402
5Y35.50115.833+19.668
10Y37.85123.075+14.776
4.6.2.2. Price To Free Cash Flow Ratio

Let's take a look of the Price To Free Cash Flow Ratio trends of Apple Inc:

  • The EOD is 31.963. Based on how much money comes from the company's main activities, the company is fair priced.
  • The MRQ is 30.479. Based on how much money comes from the company's main activities, the company is fair priced.
  • The TTM is 24.201. Based on how much money comes from the company's main activities, the company is underpriced. +1
Trends
Current periodCompared to+/- 
EOD31.963MRQ30.479+1.483
MRQ30.479TTM24.201+6.278
TTM24.201YOY11.005+13.196
TTM24.2015Y32.034-7.833
5Y32.03410Y36.441-4.407
Compared to industry (Consumer Electronics)
PeriodCompanyIndustry (mean)+/- 
EOD31.9635.332+26.631
MRQ30.4794.336+26.143
TTM24.2011.541+22.660
YOY11.0053.115+7.890
5Y32.0343.800+28.234
10Y36.4412.141+34.300
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4.6.2. Book Value per Share
4.6.2.1. Price to Book Ratio

Measures if the stock price of Apple is to cheap or to expensive compared to its book value.

  • At or below 1 is considered healthy (always compare to Consumer Electronics industry mean).
  • A PB ratio of 48.81 means the investor is paying $48.81 for each $1 in book value.

Let's take a look of the Price to Book Ratio trends of Apple Inc:

  • The EOD is 51.186. Based on the equity, the company is expensive. -2
  • The MRQ is 48.810. Based on the equity, the company is expensive. -2
  • The TTM is 31.870. Based on the equity, the company is expensive. -2
Trends
Current periodCompared to+/- 
EOD51.186MRQ48.810+2.375
MRQ48.810TTM31.870+16.940
TTM31.870YOY20.135+11.735
TTM31.8705Y36.705-4.835
5Y36.70510Y32.958+3.746
Compared to industry (Consumer Electronics)
PeriodCompanyIndustry (mean)+/- 
EOD51.1861.695+49.491
MRQ48.8101.562+47.248
TTM31.8701.722+30.148
YOY20.1351.682+18.453
5Y36.7052.074+34.631
10Y32.9582.638+30.320
4.6.2. Total Gains per Share

2.4. Latest News of Apple Inc

Does Apple Inc still have the same value as the quarterly reports suggest? Recent changes may be an indication that the value of the company is changing. Read the news from Apple Inc to keep up to date. Note: the news is often already included in the price.

DateTitleRead
2024-10-14
22:27
Why Apple Stock Was Added To 'Tactical Outperform' List Ahead Of EarningsRead
2024-10-14
20:51
Apple Inc. (AAPL): Most Promising Growth Stock According to Hedge FundsRead
2024-10-14
19:10
Nvidia notches record close, could unseat Apple as most valuable companyRead
2024-10-14
17:45
Apple (AAPL): Leading the Pack Among the Most Profitable Tech Stocks Right NowRead
2024-10-14
15:00
Is Most-Watched Stock Apple Inc. (AAPL) Worth Betting on Now?Read
2024-10-13
21:48
Apple Inc. (AAPL): Hedge Funds Are Bullish On This Profitable Blue Chip Stock Right NowRead
2024-10-13
13:56
Apple Inc. (AAPL): Piper Sandler Maintains Neutral Rating, Teen Survey Shows Moderate Upgrade ExpectationsRead
2024-10-13
09:00
Czech National Bank Bought Up Palantir, Nvidia, Apple, and Berkshire StockRead
2024-10-12
16:00
This week in Bidenomics: The 'election trade' is onRead
2024-10-12
13:01
Apple Inc. (AAPL) Set to Launch iOS 18.1 and Apple Intelligence, Shifting from Annual Upgrade Cycle Amid Concerns Over iPhone DemandRead
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6. Financial Statements




6.1. Latest Balance Sheet

Balance Sheet of 2024-06-30. Currency in USD. All numbers in thousands.

Summary
Total Assets331,612,000
Total Liabilities264,904,000
Total Stockholder Equity66,708,000
 As reported
Total Liabilities 264,904,000
Total Stockholder Equity+ 66,708,000
Total Assets = 331,612,000

Assets

Total Assets331,612,000
Total Current Assets125,435,000
Long-term Assets206,177,000
Total Current Assets
Cash And Cash Equivalents 25,565,000
Short-term Investments 36,236,000
Net Receivables 22,795,000
Inventory 6,165,000
Other Current Assets 14,297,000
Total Current Assets  (as reported)125,435,000
Total Current Assets  (calculated)105,058,000
+/- 20,377,000
Long-term Assets
Property Plant Equipment 44,502,000
Long Term Investments 91,240,000
Long-term Assets Other 70,435,000
Long-term Assets  (as reported)206,177,000
Long-term Assets  (calculated)206,177,000
+/-0

Liabilities & Shareholders' Equity

Total Current Liabilities131,624,000
Long-term Liabilities133,280,000
Total Stockholder Equity66,708,000
Total Current Liabilities
Short Long Term Debt 15,108,000
Accounts payable 47,574,000
Other Current Liabilities 60,889,000
Total Current Liabilities  (as reported)131,624,000
Total Current Liabilities  (calculated)123,571,000
+/- 8,053,000
Long-term Liabilities
Long term Debt 86,196,000
Long-term Liabilities Other 47,084,000
Long-term Liabilities  (as reported)133,280,000
Long-term Liabilities  (calculated)133,280,000
+/-0
Total Stockholder Equity
Total Stockholder Equity (as reported)66,708,000
Total Stockholder Equity (calculated)0
+/- 66,708,000
Other
Capital Stock79,850,000
Common Stock Shares Outstanding 15,222,259
Net Debt 75,739,000
Net Invested Capital 168,012,000
Net Working Capital -6,189,000
Property Plant and Equipment Gross 117,129,000



6.2. Balance Sheets Structured

Currency in USD. All numbers in thousands.

 Trend2024-06-302024-03-312023-12-312023-09-302023-06-302023-03-312022-12-312022-09-302022-06-302022-03-312021-12-312021-09-302021-06-302021-03-312020-12-312020-09-302020-06-302020-03-312019-12-312019-09-302019-06-302019-03-312018-12-312018-09-302018-06-302018-03-31
> Total Assets 
367,502,000
349,197,000
365,725,000
373,719,000
341,998,000
322,239,000
338,516,000
340,618,000
320,400,000
317,344,000
323,888,000
354,054,000
337,158,000
329,840,000
351,002,000
381,191,000
350,662,000
336,309,000
352,755,000
346,747,000
332,160,000
335,038,000
352,583,000
353,514,000
337,411,000
331,612,000
331,612,000337,411,000353,514,000352,583,000335,038,000332,160,000346,747,000352,755,000336,309,000350,662,000381,191,000351,002,000329,840,000337,158,000354,054,000323,888,000317,344,000320,400,000340,618,000338,516,000322,239,000341,998,000373,719,000365,725,000349,197,000367,502,000
   > Total Current Assets 
130,053,000
115,761,000
131,339,000
140,828,000
123,346,000
134,973,000
162,819,000
163,231,000
143,753,000
140,065,000
143,713,000
154,106,000
121,465,000
114,423,000
134,836,000
153,154,000
118,180,000
112,292,000
135,405,000
128,777,000
112,913,000
122,659,000
143,566,000
143,692,000
128,416,000
125,435,000
125,435,000128,416,000143,692,000143,566,000122,659,000112,913,000128,777,000135,405,000112,292,000118,180,000153,154,000134,836,000114,423,000121,465,000154,106,000143,713,000140,065,000143,753,000163,231,000162,819,000134,973,000123,346,000140,828,000131,339,000115,761,000130,053,000
       Cash And Cash Equivalents 
45,059,000
31,971,000
25,913,000
44,771,000
37,988,000
50,530,000
48,844,000
39,771,000
40,174,000
33,383,000
38,016,000
36,010,000
38,466,000
34,050,000
34,940,000
37,119,000
28,098,000
27,502,000
23,646,000
20,535,000
24,687,000
28,408,000
29,965,000
40,760,000
32,695,000
25,565,000
25,565,00032,695,00040,760,00029,965,00028,408,00024,687,00020,535,00023,646,00027,502,00028,098,00037,119,00034,940,00034,050,00038,466,00036,010,00038,016,00033,383,00040,174,00039,771,00048,844,00050,530,00037,988,00044,771,00025,913,00031,971,00045,059,000
       Short-term Investments 
42,881,000
38,999,000
40,388,000
41,656,000
42,104,000
44,084,000
51,713,000
67,391,000
53,877,000
59,642,000
52,927,000
40,816,000
31,368,000
27,646,000
27,699,000
26,794,000
23,413,000
20,729,000
24,658,000
30,820,000
31,185,000
34,074,000
31,590,000
32,340,000
34,455,000
36,236,000
36,236,00034,455,00032,340,00031,590,00034,074,00031,185,00030,820,00024,658,00020,729,00023,413,00026,794,00027,699,00027,646,00031,368,00040,816,00052,927,00059,642,00053,877,00067,391,00051,713,00044,084,00042,104,00041,656,00040,388,00038,999,00042,881,000
       Net Receivables 
22,408,000
26,367,000
48,995,000
36,981,000
15,085,000
14,148,000
22,926,000
39,946,000
30,677,000
32,075,000
37,445,000
58,620,000
33,036,000
33,908,000
51,506,000
65,253,000
45,400,000
42,242,000
60,932,000
54,180,000
17,936,000
39,186,000
29,508,000
23,194,000
21,837,000
22,795,000
22,795,00021,837,00023,194,00029,508,00039,186,00017,936,00054,180,00060,932,00042,242,00045,400,00065,253,00051,506,00033,908,00033,036,00058,620,00037,445,00032,075,00030,677,00039,946,00022,926,00014,148,00015,085,00036,981,00048,995,00026,367,00022,408,000
       Inventory 
7,662,000
5,936,000
3,956,000
4,988,000
4,884,000
3,355,000
4,106,000
4,097,000
3,334,000
3,978,000
4,061,000
4,973,000
5,219,000
5,178,000
6,580,000
5,876,000
5,460,000
5,433,000
4,946,000
6,820,000
7,482,000
7,351,000
6,331,000
6,511,000
6,232,000
6,165,000
6,165,0006,232,0006,511,0006,331,0007,351,0007,482,0006,820,0004,946,0005,433,0005,460,0005,876,0006,580,0005,178,0005,219,0004,973,0004,061,0003,978,0003,334,0004,097,0004,106,0003,355,0004,884,0004,988,0003,956,0005,936,0007,662,000
       Other Current Assets 
12,043,000
12,488,000
12,087,000
12,432,000
12,092,000
10,530,000
12,352,000
12,026,000
15,691,000
10,987,000
11,264,000
13,687,000
13,376,000
13,641,000
14,111,000
18,112,000
15,809,000
16,386,000
21,223,000
16,422,000
13,660,000
13,640,000
14,695,000
13,979,000
13,884,000
14,297,000
14,297,00013,884,00013,979,00014,695,00013,640,00013,660,00016,422,00021,223,00016,386,00015,809,00018,112,00014,111,00013,641,00013,376,00013,687,00011,264,00010,987,00015,691,00012,026,00012,352,00010,530,00012,092,00012,432,00012,087,00012,488,00012,043,000
   > Long-term Assets 
0
0
0
0
218,652,000
187,266,000
175,697,000
177,387,000
176,647,000
177,279,000
180,175,000
199,948,000
215,693,000
215,417,000
216,166,000
228,037,000
232,482,000
224,017,000
217,350,000
217,970,000
219,247,000
212,379,000
209,017,000
209,822,000
208,995,000
206,177,000
206,177,000208,995,000209,822,000209,017,000212,379,000219,247,000217,970,000217,350,000224,017,000232,482,000228,037,000216,166,000215,417,000215,693,000199,948,000180,175,000177,279,000176,647,000177,387,000175,697,000187,266,000218,652,0000000
       Property Plant Equipment 
35,077,000
38,117,000
41,304,000
39,597,000
38,746,000
37,636,000
37,378,000
44,293,000
43,986,000
43,851,000
45,336,000
37,933,000
37,815,000
38,615,000
49,527,000
39,245,000
39,304,000
40,335,000
42,117,000
42,951,000
43,398,000
43,550,000
54,376,000
43,666,000
43,546,000
44,502,000
44,502,00043,546,00043,666,00054,376,00043,550,00043,398,00042,951,00042,117,00040,335,00039,304,00039,245,00049,527,00038,615,00037,815,00037,933,00045,336,00043,851,00043,986,00044,293,00037,378,00037,636,00038,746,00039,597,00041,304,00038,117,00035,077,000
       Long Term Investments 
179,286,000
172,773,000
170,799,000
158,608,000
145,319,000
115,996,000
105,341,000
99,899,000
98,793,000
100,592,000
100,887,000
118,745,000
134,539,000
131,948,000
127,877,000
138,683,000
141,219,000
131,077,000
120,805,000
114,095,000
110,461,000
104,061,000
100,544,000
99,475,000
95,187,000
91,240,000
91,240,00095,187,00099,475,000100,544,000104,061,000110,461,000114,095,000120,805,000131,077,000141,219,000138,683,000127,877,000131,948,000134,539,000118,745,000100,887,000100,592,00098,793,00099,899,000105,341,000115,996,000145,319,000158,608,000170,799,000172,773,000179,286,000
       Long-term Assets Other 
0
0
0
0
34,587,000
33,634,000
32,978,000
40,457,000
41,965,000
41,000,000
42,522,000
43,270,000
43,339,000
44,854,000
48,849,000
50,109,000
51,959,000
52,605,000
54,428,000
60,924,000
65,388,000
64,768,000
36,245,000
66,681,000
70,262,000
70,435,000
70,435,00070,262,00066,681,00036,245,00064,768,00065,388,00060,924,00054,428,00052,605,00051,959,00050,109,00048,849,00044,854,00043,339,00043,270,00042,522,00041,000,00041,965,00040,457,00032,978,00033,634,00034,587,0000000
> Total Liabilities 
240,624,000
234,248,000
258,578,000
255,827,000
236,138,000
225,783,000
248,028,000
251,087,000
241,975,000
245,062,000
258,549,000
287,830,000
267,980,000
265,560,000
287,912,000
309,259,000
283,263,000
278,202,000
302,083,000
290,020,000
270,002,000
274,764,000
290,437,000
279,414,000
263,217,000
264,904,000
264,904,000263,217,000279,414,000290,437,000274,764,000270,002,000290,020,000302,083,000278,202,000283,263,000309,259,000287,912,000265,560,000267,980,000287,830,000258,549,000245,062,000241,975,000251,087,000248,028,000225,783,000236,138,000255,827,000258,578,000234,248,000240,624,000
   > Total Current Liabilities 
89,320,000
88,548,000
116,866,000
108,283,000
93,772,000
89,704,000
105,718,000
102,161,000
96,094,000
95,318,000
105,392,000
132,507,000
106,385,000
107,754,000
125,481,000
147,574,000
127,508,000
129,873,000
153,982,000
137,286,000
120,075,000
124,963,000
145,308,000
133,973,000
123,822,000
131,624,000
131,624,000123,822,000133,973,000145,308,000124,963,000120,075,000137,286,000153,982,000129,873,000127,508,000147,574,000125,481,000107,754,000106,385,000132,507,000105,392,00095,318,00096,094,000102,161,000105,718,00089,704,00093,772,000108,283,000116,866,00088,548,00089,320,000
       Short-term Debt 
8,498,000
5,498,000
8,784,000
9,772,000
22,429,000
23,482,000
16,240,000
15,214,000
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
00000000000000000015,214,00016,240,00023,482,00022,429,0009,772,0008,784,0005,498,0008,498,000
       Short Long Term Debt 
8,498,000
5,498,000
8,784,000
9,772,000
22,429,000
23,482,000
16,240,000
15,214,000
20,421,000
18,675,000
13,769,000
12,762,000
13,003,000
16,039,000
15,613,000
16,169,000
16,658,000
24,991,000
21,110,000
11,483,000
12,574,000
11,209,000
15,807,000
12,952,000
12,759,000
15,108,000
15,108,00012,759,00012,952,00015,807,00011,209,00012,574,00011,483,00021,110,00024,991,00016,658,00016,169,00015,613,00016,039,00013,003,00012,762,00013,769,00018,675,00020,421,00015,214,00016,240,00023,482,00022,429,0009,772,0008,784,0005,498,0008,498,000
       Accounts payable 
34,311,000
38,489,000
55,888,000
44,293,000
30,443,000
29,115,000
46,236,000
45,111,000
32,421,000
35,325,000
42,296,000
63,846,000
40,127,000
40,409,000
54,763,000
74,362,000
52,682,000
48,343,000
64,115,000
57,918,000
42,945,000
46,699,000
62,611,000
58,146,000
45,753,000
47,574,000
47,574,00045,753,00058,146,00062,611,00046,699,00042,945,00057,918,00064,115,00048,343,00052,682,00074,362,00054,763,00040,409,00040,127,00063,846,00042,296,00035,325,00032,421,00045,111,00046,236,00029,115,00030,443,00044,293,00055,888,00038,489,00034,311,000
       Other Current Liabilities 
7,775,000
7,403,000
40,230,000
42,249,000
35,368,000
31,673,000
37,720,000
40,577,000
42,048,000
39,945,000
47,867,000
55,899,000
53,255,000
51,306,000
53,577,000
57,043,000
58,168,000
56,539,000
67,094,000
67,885,000
56,425,000
67,055,000
48,435,000
54,611,000
57,298,000
60,889,000
60,889,00057,298,00054,611,00048,435,00067,055,00056,425,00067,885,00067,094,00056,539,00058,168,00057,043,00053,577,00051,306,00053,255,00055,899,00047,867,00039,945,00042,048,00040,577,00037,720,00031,673,00035,368,00042,249,00040,230,0007,403,0007,775,000
   > Long-term Liabilities 
0
0
0
0
142,366,000
136,079,000
142,310,000
148,926,000
145,881,000
149,744,000
153,157,000
155,323,000
161,595,000
157,806,000
162,431,000
161,685,000
155,755,000
148,329,000
148,101,000
152,734,000
149,927,000
149,801,000
145,129,000
145,441,000
139,395,000
133,280,000
133,280,000139,395,000145,441,000145,129,000149,801,000149,927,000152,734,000148,101,000148,329,000155,755,000161,685,000162,431,000157,806,000161,595,000155,323,000153,157,000149,744,000145,881,000148,926,000142,310,000136,079,000142,366,0000000
       Capital Lease Obligations 
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
12,842,000
0
0
0
00012,842,0000000000000000000000000
       Long-term Liabilities Other 
0
0
0
0
21,179,000
20,622,000
20,958,000
27,650,000
28,607,000
27,508,000
26,320,000
56,042,000
52,953,000
27,131,000
28,636,000
30,367,000
52,432,000
53,629,000
32,485,000
53,107,000
52,886,000
51,730,000
23,124,000
50,353,000
47,564,000
47,084,000
47,084,00047,564,00050,353,00023,124,00051,730,00052,886,00053,107,00032,485,00053,629,00052,432,00030,367,00028,636,00027,131,00052,953,00056,042,00026,320,00027,508,00028,607,00027,650,00020,958,00020,622,00021,179,0000000
> Total Stockholder Equity
126,878,000
114,949,000
107,147,000
117,892,000
105,860,000
96,456,000
90,488,000
89,531,000
78,425,000
72,282,000
65,339,000
66,224,000
69,178,000
64,280,000
63,090,000
71,932,000
67,399,000
58,107,000
50,672,000
56,727,000
62,158,000
60,274,000
62,146,000
74,100,000
74,194,000
66,708,000
66,708,00074,194,00074,100,00062,146,00060,274,00062,158,00056,727,00050,672,00058,107,00067,399,00071,932,00063,090,00064,280,00069,178,00066,224,00065,339,00072,282,00078,425,00089,531,00090,488,00096,456,000105,860,000117,892,000107,147,000114,949,000126,878,000
   Common Stock
38,044,000
38,624,000
40,201,000
40,970,000
42,801,000
43,371,000
45,174,000
45,972,000
48,032,000
48,696,000
50,779,000
51,744,000
54,203,000
54,989,000
57,365,000
58,424,000
61,181,000
62,115,000
64,849,000
66,399,000
0
70,667,000
0
0
0
0
000070,667,000066,399,00064,849,00062,115,00061,181,00058,424,00057,365,00054,989,00054,203,00051,744,00050,779,00048,696,00048,032,00045,972,00045,174,00043,371,00042,801,00040,970,00040,201,00038,624,00038,044,000
   Retained Earnings 
91,898,000
79,436,000
70,400,000
80,510,000
64,558,000
53,724,000
45,898,000
43,977,000
33,182,000
24,136,000
14,966,000
14,301,000
15,261,000
9,233,000
5,562,000
14,435,000
12,712,000
5,289,000
-3,068,000
3,240,000
4,336,000
1,408,000
-214,000
8,242,000
4,339,000
-4,726,000
-4,726,0004,339,0008,242,000-214,0001,408,0004,336,0003,240,000-3,068,0005,289,00012,712,00014,435,0005,562,0009,233,00015,261,00014,301,00014,966,00024,136,00033,182,00043,977,00045,898,00053,724,00064,558,00080,510,00070,400,00079,436,00091,898,000
   Capital Surplus 00000000000000000000000000
   Treasury Stock00000000000000000000000000
   Other Stockholders Equity 
-3,064,000
-3,111,000
-3,454,000
-3,588,000
-1,499,000
-639,000
-584,000
-418,000
-2,789,000
-550,000
-406,000
179,000
-286,000
58,000
163,000
-927,000
-6,494,000
-9,297,000
-11,109,000
-12,912,000
0
-11,801,000
0
0
0
0
0000-11,801,0000-12,912,000-11,109,000-9,297,000-6,494,000-927,000163,00058,000-286,000179,000-406,000-550,000-2,789,000-418,000-584,000-639,000-1,499,000-3,588,000-3,454,000-3,111,000-3,064,000



6.3. Balance Sheets

Currency in USD. All numbers in thousands.




6.4. Cash Flows

Currency in USD. All numbers in thousands.




6.5. Income Statements

Currency in USD. All numbers in thousands.


6.6. Latest Income Statement

Income Statement (annual), 2023-09-30. Currency in USD. All numbers in thousands.

Gross Profit (+$)
totalRevenue383,285,000
Cost of Revenue-214,137,000
Gross Profit169,148,000169,148,000
 
Operating Income (+$)
Gross Profit169,148,000
Operating Expense-268,984,000
Operating Income114,301,000-99,836,000
 
Operating Expense (+$)
Research Development29,915,000
Selling General Administrative24,932,000
Selling And Marketing Expenses0
Operating Expense268,984,00054,847,000
 
Net Interest Income (+$)
Interest Income3,750,000
Interest Expense-3,933,000
Other Finance Cost-0
Net Interest Income-183,000
 
Pretax Income (+$)
Operating Income114,301,000
Net Interest Income-183,000
Other Non-Operating Income Expenses0
Income Before Tax (EBT)113,736,000114,683,000
EBIT - interestExpense = -3,933,000
96,995,000
100,928,000
Interest Expense3,933,000
Earnings Before Interest and Taxes (EBIT)0117,669,000
Earnings Before Interest and Taxes (EBITDA)0
 
After tax Income (+$)
Income Before Tax113,736,000
Tax Provision-16,741,000
Net Income From Continuing Ops96,995,00096,995,000
Net Income96,995,000
Net Income Applicable To Common Shares0
 
Non-recurring Events
Discontinued Operations0
Extraordinary Items0
Effect of Accounting Charges0
Other Items0
Non Recurring0
Other Operating Expenses0
Total Other Income/Expenses Net-382,000183,000
 

Technical Analysis of Apple
The psychology behind the price

Technical indicators reflecting market sentiment and the collective psychology of you and other traders. Your emotions and other traders' emotions, such as fear and greed, play a significant role in driving price movements.

General trend

First of all, I'm going to put something in the back of your mind. One of the most stable factors that gives you more confidence as a trader: the general trend of Apple. The general trend of Apple is BULLISH with 100.0% confidence. It is very important for your mental being to use each indicator with this in mind. But beware, also the general trend flips once in a while! You can use moving averages to determine Apple's overall trend. For convenience I use the most commonly used moving averages: 20, 50, 100 & 200. Of course you can use other moving averages or other indicators to determine the trend.

Indicator phases

Some of the indicators I use have 3 zones: overbought, oversold and neutral. Transitions between these zones (market phases) provide valuable trading signals and insights. Expecially with the general trend mind, I use the highlighted phases:

Indicator zone transitionsBullish trend (100.0%) Bearish trend (-100.0%)
Overbought to neutralBullish pullback=Bearish reversal
Upper to lower neutralBullish correction=Bearish continuation
Nuetral to oversoldOversold=Oversold
Oversold to neutralBullish reversal=Bearish correction
Lower to upper neutralBullish continuation=Bearish pullback
Nuetral to overboughtOverbought=Overbought

1. Price Targets

1.1 Support & Resistance

Support and resistance are levels on a price chart that act as barriers or zones where the price of an asset tends to stop, reverse, or experience a significant amount of buying or selling pressure.

Support is a price level at which demand for an asset is strong enough to prevent the price from falling further.
Resistance is a price level at which selling pressure becomes significant enough to prevent the price of an asset from rising further.


Score

Let's take a look at the Support & Resistance of Apple Inc.

The long score for the Support & Resistance is 0/1.
The longshort score for the Support & Resistance is -1/(-1 +1).

  • Around resistance: The price is trading arround resistance levels. This can be considered as a potential exit level. -1

The bullish price targets are: 225.22.

The bearish price targets are: 204.77 > 196.25 > 196.25.

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Apple Inc Daily Support & Resistance Chart

2. Trend Indicators

2.1 Moving Averages

Shows the moving average of the selected period.

  • Moving averages are lagging trend indicators.
  • There are many types of moving averages.
  • Moving averages are also used within other indicators.

Score

Let's take a look at the Moving Averages of Apple Inc. The current mas is .

The long score for the Moving Averages is 14/14.
The longshort score for the Moving Averages is 14/(-14 +14).

  • MA 20 trending up: The MA 20 is trending up. +1
  • Close > MA 20: The price is above the MA 20. +1
  • MA 20 > MA 50: The MA 20 is higher than the MA 50. +1
  • MA 20 > MA 100: The MA 20 is higher than the MA 100. +1
  • MA 20 > MA 200: The MA 20 is higher than the MA 200. +1
  • MA 50 trending up: The MA 50 is trending up. +1
  • Close > MA 50: The price is above the MA 50. +1
  • MA 50 > MA 100: The MA 50 is higher than the MA 100. +1
  • MA 50 > MA 200: The MA 50 is higher than the MA 200. +1
  • MA 100 trending up: The MA 100 is trending up. +1
  • Close > MA 100: The price is above the MA 100. +1
  • MA 100 > MA 200: The MA 100 is higher than the MA 200. +1
  • MA 200 trending up: The MA 200 is trending up. +1
  • Close > MA 200: The price is above the MA 200. +1

Directionalities and relatives.

Moving AverageAmount of candlesTrendPrice +/-vs. MA 50vs. MA 100vs. MA 200
MA 2020
MA 5050-
MA 100100--
MA 200200---

Explanation: https://www.youtube.com/watch?v=xwW8h0lrQ-I

Apple Inc Daily Moving Averages Chart
2.2 Moving Average Convergence/Divergence (MACD)

Shows the momentum of the selected period based on two moving averages.

  • MACD is a lagging momentum indicator.
  • Uses two moving averages.
  • Can show buy or sell signals based on momentum.
  • Can show overbought. and oversold. levels.

Score

Let's take a look at the Moving Average Convergence/Divergence (MACD) of Apple Inc. The current macd is 11.46.

The long score for the Moving Average Convergence/Divergence (MACD) is 3/4.
The longshort score for the Moving Average Convergence/Divergence (MACD) is 2/(-4 +4).

  • MACD line > signal line: The MACD line is above the signal line, which indicates a bullish signal in the market. This means that the positive momentum is currently stronger than the average momentum, suggesting that buyers are more active than sellers, and there's a higher probability of the Apple price going up in the near term. +2
  • MACD > 0: The MACD is above the zero line (centerline), it indicates a bullish signal for Apple. This means that the short-term moving average is higher than the long-term moving average, signaling positive momentum and suggesting a higher likelihood of the Apple price continuing to rise in the near future. It indicates that buyers are gaining control, and there is optimism in the market, leading to potential price increases. +1
  • Trending down: The MACD line is trending down. This indicates that the short-term moving average is falling faster than the long-term moving average, suggesting negative momentum in the market. This signals that sellers are becoming more active and insecure, leading to potential price decreases as traders anticipate further losses and are willing to sell at lower prices. -1
Apple Inc Daily Moving Average Convergence/Divergence (MACD) ChartApple Inc Daily Moving Average Convergence/Divergence (MACD) Chart
2.3 Directional Movement Index (DMI)

The DMI is a collection of 3 indicators: +DI (Plus Direction Indicator), -DI (Minus Direction Indicator) and ADX (Average Directional Index). The ADX helps you determine the strength of a trend.


Score

Let's take a look at the Directional Movement Index (DMI) of Apple Inc. The current adx is 36.89.

The long score for the Directional Movement Index (DMI) is 3/7.
The longshort score for the Directional Movement Index (DMI) is 3/(-7 +7).

  • PLUS_ID > MINUS_DI: The +DI line is above the -DI line. This indicates a bullish signal in the market, as the positive directional movement is currently stronger than the negative directional movement, showing that buyers have the upper hand. Market psychology suggests that traders are optimistic, expecting further price increases, and are more willing to buy Apple shares, leading to potential upward momentum in its price. +1
  • PLUS_ID > MINUS_DI && ADX > 25 && ADX trending down: The ADX is above 25 and indicates a strong bullish trend. The ADX is declining, the bullish trend is weakening. Could be a potential reversal to the downside. +2
Apple Inc Daily Directional Movement Index (DMI) Chart
2.4 Parabolic SAR

Shows the current trend and potential entry and exit signals.

  • Parabolic SAR (stop and reverse) is a lagging trend indicator.
  • Shows the current trend.
  • Shows potential entry signals.
  • Shows  potential exit signals.
  • Can be used to place trailing stoplosses..

Score

Let's take a look at the Parabolic SAR of Apple Inc. The current sar is 229.09.

The long score for the Parabolic SAR is 0/1.
The longshort score for the Parabolic SAR is -1/(-1 +1).

  • Close < SAR: The price is below the SAR. It's generally considered a bearish signal. -1
Apple Inc Daily Parabolic SAR Chart
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3. Momentum Indicators

3.1 Relative Strength Index (RSI)

Measures the speed and change of price movements.

  • Leading momentum indicator, meaning the signals are instant.
  • Ranges between 0 and 100.
  • Above 70 is considered overbought.
  • Below 30 is considered oversold.
  • Above or below 50 can also be used to determine price trend or support and resistance.
  • RSI divergence looks at a deviation between RSI and price movement. Penketrading automatically calculates RSI divergences.
  • Can be used in many different ways

Score

Let's take a look at the Relative Strength Index (RSI) of Apple Inc. The current rsi is 80.39. The current phase is Overbought in bull market.

The long score for the Relative Strength Index (RSI) is 0/13.
The longshort score for the Relative Strength Index (RSI) is -1/(-13 +13).

  • Overbought in bull market: Short-term excessive buying, potential for pullback. Consider taking profits, be cautious of potential correction. -1
Apple Inc Daily Relative Strength Index (RSI) ChartApple Inc Daily Relative Strength Index (RSI) Chart
3.2 Stochastic Oscillator

Compares a certain price to multiple prices ranging over time.

  • Leading momentum indicator, meaning the signals are instant.
  • Used to determine overbought and oversold areas much like the RSI.
  • Ranges between 0 and 100.
  • Above 80 is considered overbought.
  • Below 20 is considered oversold.
  • Consists of two lines named K and D.
  • K compares the highest high and lowest low on the selected price range.
  • The D line is a moving average of the K line.
  • Can be used to spot divergences

Score

Let's take a look at the Stochastic Oscillator of Apple Inc. The current phase is Continuation in bull market.

The long score for the Stochastic Oscillator is 1/6.
The longshort score for the Stochastic Oscillator is -2/(-6 +6).

  • STOCH > 50: The STOCH %K is above 50. There are more buyers than sellers. +1
  • STOCH %K line < STOCH %D line: The STOCH %K line is below the STOCH %D line, which indicates a bearish signal in the market. This means that the negative momentum is currently stronger than the average momentum, suggesting that sellers are more active than buyers, and there's a higher probability of the Apple price going down in the near term. -2
  • Trending down: The STOCH %K is trending down. -1
Apple Inc Daily Stochastic Oscillator ChartApple Inc Daily Stochastic Oscillator Chart
3.3 Commodity Channel Index (CCI)

Measures the difference between the current price and the historical average price.

  • Lagging or leading Momentum indicator
  • When the CCI is above zero, the price is above the historical average
  • When the CCI is below zero, the price is below the historical average
  • Used for spotting trends
    • If the CCI moves from negative or near zero to positive 100 that might indicate an uptrend
    • If the CCI moves from positive or near zero to negative -100 that might indicate a downtrend

Score

Let's take a look at the Commodity Channel Index (CCI) of Apple Inc. The current cci is 71.91.

Apple Inc Daily Commodity Channel Index (CCI) ChartApple Inc Daily Commodity Channel Index (CCI) Chart
3.4 Chande Momentum Oscillator (CMO)

Measures the difference between the sum of recent gains and the sum of recent losses. Then divides the result by the sum of all price movements in that period.

  • Lagging momentum indicator
  • Ranges between +100 and -100
  • Considered overbought above +50
  • Considered oversold below -50
  • It's possible to add a moving average that acts as a signal line

Score

Let's take a look at the Chande Momentum Oscillator (CMO) of Apple Inc. The current cmo is 70.50.

The long score for the Chande Momentum Oscillator (CMO) is 1/1.
The longshort score for the Chande Momentum Oscillator (CMO) is 1/(-1 +1).

  • CMO > 0: The CMO is above 0, the momentum of the price is positive, indicating a potential uptrend in the price. +1
Apple Inc Daily Chande Momentum Oscillator (CMO) ChartApple Inc Daily Chande Momentum Oscillator (CMO) Chart
3.5 Williams %R

 Shows the current price relative to the highest high over the last 14 days.
 

  • Lagging momentum indicator
  • Ranging between 0 and -100
  • Above -20 is considered overbought
  • Below -80 is considered oversold
  • Is prone to give false signals

Score

Let's take a look at the Williams %R of Apple Inc. The current willr is -24.03619197.

The long score for the Williams %R is 0/1.
The longshort score for the Williams %R is 0/(-1 +1).

  • WILLR between -80 and -20: The Williams %R is between -80 and -20. This indicates that Apple is trading in a neutral price range, neither oversold nor overbought, suggesting a balanced market condition without any extreme price signals.
Apple Inc Daily Williams %R ChartApple Inc Daily Williams %R Chart
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4. Volatility Indicators

4.1 Bollinger Bands

Shows if the price is to high or to low relative to an average.

  • Lagging volatility indicator
  • Uses 3 bands: one upper, one lower and one in the middle
  • Works best when the middle band reflects an intermediate trend (MA20).
  • When the price is moving closer to the upper band, the market might be overbought
  • When the price is moving closer to the lower band, the market might be oversold 

Score

Let's take a look at the Bollinger Bands of Apple Inc.

Apple Inc Daily Bollinger Bands Chart
4.2 Average True Range (ATR)
Measures market volatility
  • Leading volatility indicator
  • Can be used to determine stop-loss positions
  • Calculated by:
    • Current high minus the current low
    • Current high minus the previous close
    • Current low minus the previous close
  • The larger the range of the candles, the greater the ATR value

Score

Let's take a look at the Average True Range (ATR) of Apple Inc. The current atr is 5.30270694.

Apple Inc Daily Average True Range (ATR) ChartApple Inc Daily Average True Range (ATR) Chart
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5. Volume Indicators

5.1 On-Balance Volume (OBV)

 Measures market volatility

  • Leading momentum indicator
  • Calculation:
    • If the closing price is above the previous closing price: OBV = previous OBV + current volume
    • If the closing price is below the previous closing price: OBV = previous OBV - current volume
    • If the closing price is the same as the previous closing price than the OBV is the same.
  • Can be used to confirm price trends
  • Can be used with divergences

Score

Let's take a look at the On-Balance Volume (OBV) of Apple Inc. The current obv is 28,796.

Apple Inc Daily On-Balance Volume (OBV) ChartApple Inc Daily On-Balance Volume (OBV) Chart
5.2 Money Flow Index (MFI)

Measures the flow of money in and out of a security

  • Lagging momentum indicator
  • Looks like RSI but uses volume as an extra metric (RSI only considers price)
  • Above 80 is considered overbought
  • Below 20 is considered oversold
  • Can be used with divergences

Score

Let's take a look at the Money Flow Index (MFI) of Apple Inc. The current mfi is 67.11.

The long score for the Money Flow Index (MFI) is 1/2.
The longshort score for the Money Flow Index (MFI) is 1/(-2 +2).

  • MFI > 50: +1
Apple Inc Daily Money Flow Index (MFI) ChartApple Inc Daily Money Flow Index (MFI) Chart
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6. Summary

6.1. Notifications

TypeNotificationDate
PenkeCurrently no notifications for Apple Inc.

6.2. Trading Signals

Below you will find trading signals as the indicator is commonly used. This doesn't mean you should use it that way. Learn from these, but don't use them blindly. I recommend using at least 4 indicators, 1 from each category: trend, momentum, volatility and volume.

DateIndicatorSignal
2024-03-01STOCH SHORT EXITThe %K line crosses above the %D line.
2024-03-06DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
MFI SHORT ENTRY LONG CLOSE20 crossover to downside
2024-03-13STOCH LONG EXITThe %K line crosses below the %D line.
CCI SHORT ENTRY LONG CLOSE-100 crossover to downside
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
BB LONG ENTRY SHORT CLOSEPrice closed below the lower band.
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-03-14MFI LONG ENTRY SHORT CLOSE20 crossover to upside
2024-03-18STOCH SHORT EXITThe %K line crosses above the %D line.
2024-03-25STOCH LONG EXITThe %K line crosses below the %D line.
2024-04-03STOCH SHORT EXITThe %K line crosses above the %D line.
2024-04-04STOCH LONG EXITThe %K line crosses below the %D line.
MFI SHORT ENTRY LONG CLOSE20 crossover to downside
2024-05-02STOCH SHORT EXITThe %K line crosses above the %D line.
MFI LONG ENTRY SHORT CLOSE20 crossover to upside
2024-05-07DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
2024-05-09MACD LONG ENTRY SHORT CLOSEThe MACD line crosses above the signal line.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-05-13CCI LONG ENTRY SHORT CLOSE100 crossover to upside
2024-06-03STOCH LONG EXITThe %K line crosses below the %D line.
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-06-11STOCH SHORT EXITThe %K line crosses above the %D line.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-06-12STOCH LONG EXITThe %K line crosses below the %D line.
2024-06-21WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2024-06-25STOCH SHORT EXITThe %K line crosses above the %D line.
2024-07-05ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-07-12STOCH LONG EXITThe %K line crosses below the %D line.
2024-08-06SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside

6.3. Candlestick Patterns

Apple Inc Daily Candlestick Chart
DateCandlestick Pattern

6.4. Technical Score

Let's check the technical score of Apple Inc based on Penke's default Symbol scanner.

Penke's Symbol Scanner

  
  
IndicatorConditionValue
RsiGreater than5080.393
Ma 20Greater thanMa 50209.340
Ma 50Greater thanMa 100192.025
Ma 100Greater thanMa 200182.608
OpenGreater thanClose224.310
Total4/5 (80.0%)
Penke
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