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Imperial Brands PLC
Buy, Hold or Sell?

Let's analyse Imperial Brands PLC together

PenkeI guess you are interested in Imperial Brands PLC. Buy, hold or sell? I don't know! However, I do recommend doing research before doing anything. I will help you with that.

I'm going to help you getting a better view of Imperial Brands PLC. At the end you don't have to ask anyone for trading advice. You can make your own decision, with more confidence, the odds in your favor, backed by data.

You can find me behind Let's Analyse Together in the top-right of each section.

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Quick analysis of Imperial Brands PLC (30 sec.)










What can you expect buying and holding a share of Imperial Brands PLC? (30 sec.)

How much money do you get?

How much money do you get?
$7.37
When do you have the money?
1 year
How often do you get paid?
100.0%

What is your share worth?

Current worth
$9.33
Expected worth in 1 year
$6.96
How sure are you?
90.0%

+ What do you gain per year?

Total Gains per Share
$5.00
Return On Investment
22.1%

For what price can you sell your share?

Current Price per Share
$22.60
Expected price per share
$20.61 - $23.87
How sure are you?
50%

1. Valuation of Imperial Brands PLC (5 min.)




Live pricePrice per Share (EOD)

$22.60

Intrinsic Value Per Share

$14.76 - $41.98

Total Value Per Share

$24.09 - $51.31

2. Growth of Imperial Brands PLC (5 min.)




Is Imperial Brands PLC growing?

Current yearPrevious yearGrowGrow %
How rich?$8.3b$9.4b-$1b-12.5%

How much money is Imperial Brands PLC making?

Current yearPrevious yearGrowGrow %
Making money$2.9b$1.9b$956.4m32.6%
Net Profit Margin7.2%4.8%--

How much money comes from the company's main activities?

3. Financial Health of Imperial Brands PLC (5 min.)




4. Comparing to competitors in the Tobacco industry (5 min.)




  Industry Rankings (Tobacco)  

What can you expect buying and holding a share of Imperial Brands PLC? (5 min.)

Welcome investor! Imperial Brands PLC's management wants to use your money to grow the business. In return you get a share of Imperial Brands PLC.

What can you expect buying and holding a share of Imperial Brands PLC?

First you should know what it really means to hold a share of Imperial Brands PLC. And how you can make/lose money.

Speculation

The Price per Share of Imperial Brands PLC is $22.60. The market price reflects what other people think it is worth; not what it's really worth. Your job is to find out if the market price is fair, overpriced, or underpriced. I will help you with that.

If you buy blind, there is a 50% chance of making or losing money by selling the stock in the future. However, we can look at a few things to determine the odds in our favor:

  • The fundamentals: the financial health trends of Imperial Brands PLC.
  • The technials: based on market psychology, we can make a calculated estimate of what the price will do in the future. We can do this through technical analysis. We can calculate the probabilities and the expected value (millionaire math). That's called speculation.
  • The book value: what is the market price compared to it's book value.

Investing

If you really want to invest in Imperial Brands PLC, you will have to let go of the thought of selling in the future. If you have to sell the share for less than you bought it, it can still be a good investment. Focus on what it means to hold the stock forever:

  • You own a part of the company. The equity of this part can grow or shrink. The current Book Value per Share is $9.33. Based on the TTM, the Book Value Change Per Share is $-0.59 per quarter. Based on the YOY, the Book Value Change Per Share is $2.00 per quarter.
  • You may receive quarterly/yearly dividend in the form of additional shares.
  • You may receive quarterly/yearly dividend in the form of cash. Based on the TTM the Dividend per Share is $1.84 per quarter.
Based on historical numbers we can estimate the returns while holding a share of Imperial Brands PLC.

How much money are you going to get?

 MRQTTMYOY5Y10Y
 $% of Price per Share$% of Price per Share$% of Price per Share$% of Price per Share$% of Price per Share
Usd Eps3.2714.5%3.2714.5%2.089.2%2.4911.0%2.4110.7%
Usd Book Value Change Per Share-0.59-2.6%-0.59-2.6%2.008.9%0.160.7%-0.39-1.7%
Usd Dividend Per Share1.848.2%1.848.2%1.757.8%2.029.0%2.189.7%
Usd Total Gains Per Share1.255.5%1.255.5%3.7516.6%2.189.7%1.797.9%
Usd Price Per Share20.46-20.46-20.82-20.57-42.26-
Price to Earnings Ratio6.26-6.26-9.99-9.53-20.01-
Price-to-Total Gains Ratio16.35-16.35-5.55-11.19-14.92-
Price to Book Ratio2.19-2.19-2.10-2.49-4.30-
Price-to-Total Gains Ratio16.35-16.35-5.55-11.19-14.92-

When do you get the money?

Usd Investment
$.00
Usd Price Per Share22.6
Number of shares44
Gains per QuarterTrailing 12 Months5 Year
Usd Dividend Per Share1.842.02
Usd Book Value Change Per Share-0.590.16
Usd Total Gains Per Share1.252.18
Gains per Quarter (44 shares)55.0596.10
Gains per Year (44 shares)220.18384.41
YearsReturn on Investment (TTM)Return on Investment (5Y)
 DividendBook Value gainTotal gainsDividendBook Value gainTotal gains
Broker costs---10---10
1324-10421035628374
2649-20843071257758
3973-3136501068851142
41297-41787014251131526
51622-521109017811411910
61946-625131021371702294
72270-729153024931982678
82595-833175028492263062
92919-938197032052543446
103244-1042219035612833830

How sure are you?

Based on the past periods, how sure are you to get value out of your investment.

Linear %
 Trailing 12 Months3Y5 Year10 YearALLTIME
  % % % % %
Earnings Per Share1.00.00.0100.0%3.00.00.0100.0%5.00.00.0100.0%10.00.00.0100.0%24.00.00.0100.0%
Book Value Change Per Share0.01.00.00.0%2.01.00.066.7%2.03.00.040.0%3.07.00.030.0%13.011.00.054.2%
Dividend per Share1.00.00.0100.0%3.00.00.0100.0%5.00.00.0100.0%10.00.00.0100.0%24.00.00.0100.0%
Total Gains per Share1.00.00.0100.0%3.00.00.0100.0%5.00.00.0100.0%9.01.00.090.0%21.03.00.087.5%

Fundamentals of Imperial Brands PLC

About Imperial Brands PLC

Imperial Brands PLC, together with its subsidiaries, manufactures, imports, markets, and sells tobacco and tobacco-related products in Europe, the Americas, Africa, Asia, and Australasia. It offers a range of cigarettes, tobacco accessories, vapour, heated tobacco, and oral nicotine. The company sells its products under various brands, including JPS, Davidoff, Gauloises, West, Winston, Kool, Lambert & Butler, Fortuna, Nobel, News, Backwoods, Champion, Golden Virginia, Rizla, Blu, Pulze, Skruf, and Zone X. In addition, it engages in the distribution of tobacco and NGP products for tobacco and NGP product manufacturers; and various non-tobacco and NGP products and services. Further, the company is involved in the management of a golf course; distribution of pharmaceuticals, POS software, and published materials and other products; printing and publishing activities; and provision of long haul transportation, industrial parcel and express delivery, pharmaceutical products logistics, advertising, payment, and support management services, as well as owns the trademarks; and retails its products. Additionally, it engages in distribution of books; waste management, leaf processing related activities. Furthermore, the company is involved in research and development of e-vapour products. The company was formerly known as Imperial Tobacco Group PLC and changed its name to Imperial Brands PLC in February 2016. Imperial Brands PLC was founded in 1636 and is based in Bristol, the United Kingdom.

Fundamental data was last updated by Penke on 2024-03-10 05:24:05.

Financial Health

Profitability Details
 Compared to previous yearCompared to industry
The company is making a profit.
Using its assets, the company is efficient in making profit.
Using its investors money, the company is very efficient in making profit.
Operating Efficiency Details
 Compared to previous yearCompared to industry
The company is inefficient in keeping operating costs low.
Liquidity Details
 Compared to previous yearCompared to industry
The company is unable to pay all its short-term debts.
The company is just not able to pay all its short-term debts with the most liquid assets.
Solvency Details
 Compared to previous yearCompared to industry
The company is just able to pay all its debts by selling its assets.
The company is unable to pay all its debts with equity.

Valuation

Valuation Details
 Compared to previous yearCompared to industry
Based on the equity, the company is underpriced.
Based on the earnings, the company is cheap.
Based on how much money comes from the company's main activities, the company is cheap.

1.1. Profitability of Imperial Brands PLC.

1.1. Profitability
1.1.1. Net Profit Margin

Measures how much net profit Imperial Brands PLC earns for each $1 of revenue.

  • Above 10% is considered healthy but always compare Imperial Brands PLC to the Tobacco industry mean.
  • A Net Profit Margin of 7.2% means that $0.07 for each $1 in revenue is generated as profit.

Let's take a look of the Net Profit Margin trends of Imperial Brands PLC:

  • The MRQ is 7.2%. The company is making a profit. +1
  • The TTM is 7.2%. The company is making a profit. +1
Trends
Current periodCompared to+/- 
MRQ7.2%TTM7.2%0.0%
TTM7.2%YOY4.8%+2.3%
TTM7.2%5Y5.7%+1.5%
5Y5.7%10Y6.4%-0.7%
Compared to industry (Tobacco)
PeriodCompanyIndustry (mean)+/- 
MRQ7.2%10.4%-3.2%
TTM7.2%10.7%-3.5%
YOY4.8%12.0%-7.2%
5Y5.7%12.3%-6.6%
10Y6.4%12.7%-6.3%
1.1.2. Return on Assets

Shows how efficient Imperial Brands PLC is using its assets to generate profit.

  • Above 5% is considered healthy but always compare Imperial Brands PLC to the Tobacco industry mean.
  • 7.9% Return on Assets means that Imperial Brands PLC generated $0.08 profit for each $1 in assets.

Let's take a look of the Return on Assets trends of Imperial Brands PLC:

  • The MRQ is 7.9%. Using its assets, the company is efficient in making profit. +1
  • The TTM is 7.9%. Using its assets, the company is efficient in making profit. +1
Trends
Current periodCompared to+/- 
MRQ7.9%TTM7.9%0.0%
TTM7.9%YOY5.1%+2.8%
TTM7.9%5Y6.1%+1.8%
5Y6.1%10Y5.2%+0.8%
Compared to industry (Tobacco)
PeriodCompanyIndustry (mean)+/- 
MRQ7.9%3.1%+4.8%
TTM7.9%2.8%+5.1%
YOY5.1%3.2%+1.9%
5Y6.1%2.2%+3.9%
10Y5.2%2.2%+3.0%
1.1.3. Return on Equity

Shows how efficient Imperial Brands PLC is using its investors money to generate profit.

  • Above 15%-20% is considered healthy but always compare Imperial Brands PLC to the Tobacco industry mean.
  • 38.7% Return on Equity means Imperial Brands PLC generated $0.39 for each $1 the owners (shareholders) invested.

Let's take a look of the Return on Equity trends of Imperial Brands PLC:

  • The MRQ is 38.7%. Using its investors money, the company is very efficient in making profit. +2
  • The TTM is 38.7%. Using its investors money, the company is very efficient in making profit. +2
Trends
Current periodCompared to+/- 
MRQ38.7%TTM38.7%0.0%
TTM38.7%YOY22.9%+15.8%
TTM38.7%5Y33.1%+5.5%
5Y33.1%10Y28.6%+4.5%
Compared to industry (Tobacco)
PeriodCompanyIndustry (mean)+/- 
MRQ38.7%4.5%+34.2%
TTM38.7%3.2%+35.5%
YOY22.9%3.4%+19.5%
5Y33.1%3.1%+30.0%
10Y28.6%3.7%+24.9%

1.2. Operating Efficiency of Imperial Brands PLC.

1.2. Operating Efficiency
1.2.1. Operating Margin

Measures how efficient Imperial Brands PLC is operating .

  • Measures how much profit Imperial Brands PLC makes for each $1 of sales after paying variable costs (production costs, wages, etc) but before taxes.
  • Above 15% is considered healthy but always compare Imperial Brands PLC to the Tobacco industry mean.
  • An Operating Margin of 0.0% means the company generated $0.00  for each $1 in revenue (before taxes).

Let's take a look of the Operating Margin trends of Imperial Brands PLC:

  • The MRQ is 0.0%. The data is not here.
Trends
Current periodCompared to+/- 
MRQ-TTM-0.0%
TTM-YOY9.9%-9.9%
TTM-5Y7.5%-7.5%
5Y7.5%10Y9.4%-1.9%
Compared to industry (Tobacco)
PeriodCompanyIndustry (mean)+/- 
MRQ-16.8%-16.8%
TTM-9.3%-9.3%
YOY9.9%18.0%-8.1%
5Y7.5%16.0%-8.5%
10Y9.4%14.6%-5.2%
1.2.2. Operating Ratio

Measures how efficient Imperial Brands PLC is keeping operating costs low.

  • Below 1 is considered healthy (always compare to Tobacco industry mean).
  • An Operation Ratio of 1.69 means that the operating costs are $1.69 for each $1 in net sales.

Let's take a look of the Operating Ratio trends of Imperial Brands PLC:

  • The MRQ is 1.688. The company is inefficient in keeping operating costs low. -1
  • The TTM is 1.688. The company is inefficient in keeping operating costs low. -1
Trends
Current periodCompared to+/- 
MRQ1.688TTM1.6880.000
TTM1.688YOY1.711-0.024
TTM1.6885Y1.712-0.024
5Y1.71210Y1.617+0.095
Compared to industry (Tobacco)
PeriodCompanyIndustry (mean)+/- 
MRQ1.6881.208+0.480
TTM1.6881.294+0.394
YOY1.7110.977+0.734
5Y1.7121.135+0.577
10Y1.6171.004+0.613

1.3. Liquidity of Imperial Brands PLC.

1.3. Liquidity
1.3.1. Current Ratio

Measures if Imperial Brands PLC is able to pay off Short-term Debt.

  • Above 1.5 is considered healthy (always compare to Tobacco industry mean).
  • A Current Ratio of 0.72 means the company has $0.72 in assets for each $1 in short-term debts.

Let's take a look of the Current Ratio trends of Imperial Brands PLC:

  • The MRQ is 0.722. The company is unable to pay all its short-term debts. -2
  • The TTM is 0.722. The company is unable to pay all its short-term debts. -2
Trends
Current periodCompared to+/- 
MRQ0.722TTM0.7220.000
TTM0.722YOY0.801-0.079
TTM0.7225Y0.791-0.069
5Y0.79110Y0.736+0.055
Compared to industry (Tobacco)
PeriodCompanyIndustry (mean)+/- 
MRQ0.7221.691-0.969
TTM0.7221.812-1.090
YOY0.8012.005-1.204
5Y0.7912.069-1.278
10Y0.7361.733-0.997
1.3.2. Quick Ratio

Measures if Imperial Brands PLC is able to pay off Short-term Debt but only using the most liquid assets.

  • Above 1 is considered healthy but always compare Imperial Brands PLC to the Tobacco industry mean.
  • A Quick Ratio of 0.18 means the company can pay off $0.18 for each $1 in debt (using most liquid assets).

Let's take a look of the Quick Ratio trends of Imperial Brands PLC:

  • The MRQ is 0.181. The company is just not able to pay all its short-term debts with the most liquid assets. -1
  • The TTM is 0.181. The company is just not able to pay all its short-term debts with the most liquid assets. -1
Trends
Current periodCompared to+/- 
MRQ0.181TTM0.1810.000
TTM0.181YOY0.196-0.016
TTM0.1815Y0.205-0.024
5Y0.20510Y0.220-0.016
Compared to industry (Tobacco)
PeriodCompanyIndustry (mean)+/- 
MRQ0.1810.484-0.303
TTM0.1810.630-0.449
YOY0.1960.802-0.606
5Y0.2050.919-0.714
10Y0.2200.749-0.529

1.4. Solvency of Imperial Brands PLC.

1.3. Liquidity
1.4.1. Debt to Asset Ratio

Measures how much % of Imperial Brands PLC assets are financed with debt.

  • Below 1 (100%) is considered healthy but always compare Imperial Brands PLC to Tobacco industry mean.
  • A Debt to Asset Ratio of 0.77 means that Imperial Brands PLC assets are financed with 77.5% credit (debt) and the remaining percentage (100% - 77.5%) is financed by its owners/shareholders. 

Let's take a look of the Debt to Asset Ratio trends of Imperial Brands PLC:

  • The MRQ is 0.775. The company is just able to pay all its debts by selling its assets.
  • The TTM is 0.775. The company is just able to pay all its debts by selling its assets.
Trends
Current periodCompared to+/- 
MRQ0.775TTM0.7750.000
TTM0.775YOY0.759+0.016
TTM0.7755Y0.799-0.024
5Y0.79910Y0.801-0.002
Compared to industry (Tobacco)
PeriodCompanyIndustry (mean)+/- 
MRQ0.7750.463+0.312
TTM0.7750.442+0.333
YOY0.7590.447+0.312
5Y0.7990.445+0.354
10Y0.8010.479+0.322
1.4.2. Debt to Equity Ratio

Measures if Imperial Brands PLC is able to pay off its debts by using shareholders equity.

  • Below 2 is considered healthy but always compare Imperial Brands PLC to the Tobacco industry mean.
  • A Debt to Equity ratio of 379.5% means that company has $3.79 debt for each $1 in shareholders equity.

Let's take a look of the Debt to Equity Ratio trends of Imperial Brands PLC:

  • The MRQ is 3.795. The company is unable to pay all its debts with equity. -1
  • The TTM is 3.795. The company is unable to pay all its debts with equity. -1
Trends
Current periodCompared to+/- 
MRQ3.795TTM3.7950.000
TTM3.795YOY3.423+0.371
TTM3.7955Y4.549-0.754
5Y4.54910Y4.505+0.044
Compared to industry (Tobacco)
PeriodCompanyIndustry (mean)+/- 
MRQ3.7950.680+3.115
TTM3.7950.739+3.056
YOY3.4230.663+2.760
5Y4.5490.826+3.723
10Y4.5050.934+3.571

2. Market Valuation of Imperial Brands PLC

2.1. Earnings Per Share
2.1. Price to Earnings Ratio

Measures how much money you pay for each share for every $1 in earnings Imperial Brands PLC generates.

  • Above 15 is considered overpriced but always compare Imperial Brands PLC to the Tobacco industry mean.
  • A PE ratio of 6.26 means the investor is paying $6.26 for every $1 in earnings.

Let's take a look of the Price to Earnings Ratio trends of Imperial Brands PLC:

  • The EOD is 6.911. Based on the earnings, the company is cheap. +2
  • The MRQ is 6.257. Based on the earnings, the company is cheap. +2
  • The TTM is 6.257. Based on the earnings, the company is cheap. +2
Trends
Current periodCompared to+/- 
EOD6.911MRQ6.257+0.654
MRQ6.257TTM6.2570.000
TTM6.257YOY9.988-3.732
TTM6.2575Y9.526-3.269
5Y9.52610Y20.012-10.486
Compared to industry (Tobacco)
PeriodCompanyIndustry (mean)+/- 
EOD6.9119.920-3.009
MRQ6.25710.123-3.866
TTM6.25710.786-4.529
YOY9.98812.163-2.175
5Y9.52610.979-1.453
10Y20.01214.367+5.645
2.2. Price To Free Cash Flow Ratio

Let's take a look of the Price To Free Cash Flow Ratio trends of Imperial Brands PLC:

  • The EOD is 5.461. Based on how much money comes from the company's main activities, the company is cheap. +2
  • The MRQ is 4.944. Based on how much money comes from the company's main activities, the company is cheap. +2
  • The TTM is 4.944. Based on how much money comes from the company's main activities, the company is cheap. +2
Trends
Current periodCompared to+/- 
EOD5.461MRQ4.944+0.517
MRQ4.944TTM4.9440.000
TTM4.944YOY4.942+0.002
TTM4.9445Y5.193-0.249
5Y5.19310Y9.417-4.224
Compared to industry (Tobacco)
PeriodCompanyIndustry (mean)+/- 
EOD5.4614.957+0.504
MRQ4.9444.468+0.476
TTM4.9441.523+3.421
YOY4.9425.613-0.671
5Y5.1938.912-3.719
10Y9.4179.4170.000
2. Book Value per Share
2.3. Price to Book Ratio

Measures if the stock price of Imperial Brands PLC is to cheap or to expensive compared to its book value.

  • At or below 1 is considered healthy (always compare to Tobacco industry mean).
  • A PB ratio of 2.19 means the investor is paying $2.19 for each $1 in book value.

Let's take a look of the Price to Book Ratio trends of Imperial Brands PLC:

  • The EOD is 2.422. Based on the equity, the company is underpriced. +1
  • The MRQ is 2.193. Based on the equity, the company is underpriced. +1
  • The TTM is 2.193. Based on the equity, the company is underpriced. +1
Trends
Current periodCompared to+/- 
EOD2.422MRQ2.193+0.229
MRQ2.193TTM2.1930.000
TTM2.193YOY2.098+0.095
TTM2.1935Y2.487-0.294
5Y2.48710Y4.296-1.809
Compared to industry (Tobacco)
PeriodCompanyIndustry (mean)+/- 
EOD2.4221.354+1.068
MRQ2.1931.561+0.632
TTM2.1931.590+0.603
YOY2.0981.339+0.759
5Y2.4871.325+1.162
10Y4.2962.257+2.039
2. Total Gains per Share

3. Summary

3.1. Key Performance Indicators

The key performance indicators of Imperial Brands PLC compared to the Most Recent Quarter (MRQ).

 End of day+/-Most Recent QuarterTrailing 12 Months+/-Year-Over-Year+/-5 Year+/-10 Year+/-
Book Value Change Per Share---0.592-0.5920%2.002-130%0.161-469%-0.392-34%
Book Value Per Share--9.3309.3300%9.922-6%8.387+11%9.240+1%
Current Ratio--0.7220.7220%0.801-10%0.791-9%0.736-2%
Debt To Asset Ratio--0.7750.7750%0.759+2%0.799-3%0.801-3%
Debt To Equity Ratio--3.7953.7950%3.423+11%4.549-17%4.505-16%
Dividend Per Share--1.8431.8430%1.753+5%2.024-9%2.183-16%
Eps--3.2703.2700%2.084+57%2.493+31%2.411+36%
Free Cash Flow Per Share--4.1384.1380%4.213-2%4.137+0%4.317-4%
Free Cash Flow To Equity Per Share--4.1384.1380%0.872+374%1.128+267%-10.740+360%
Gross Profit Margin--1.0001.0000%1.0000%1.0000%1.0000%
Intrinsic Value_10Y_max--41.980--------
Intrinsic Value_10Y_min--14.759--------
Intrinsic Value_1Y_max--4.303--------
Intrinsic Value_1Y_min--3.207--------
Intrinsic Value_3Y_max--12.854--------
Intrinsic Value_3Y_min--8.197--------
Intrinsic Value_5Y_max--21.318--------
Intrinsic Value_5Y_min--11.570--------
Market Cap19661638400.000+7%18379239626.22018379239626.2200%19787270495.160-7%19312309452.352-5%38129597100.941-52%
Net Profit Margin--0.0720.0720%0.048+49%0.057+26%0.064+13%
Operating Margin----0%0.099-100%0.075-100%0.094-100%
Operating Ratio--1.6881.6880%1.711-1%1.712-1%1.617+4%
Pb Ratio2.422+9%2.1932.1930%2.098+5%2.487-12%4.296-49%
Pe Ratio6.911+9%6.2576.2570%9.988-37%9.526-34%20.012-69%
Price Per Share22.600+9%20.46020.4600%20.820-2%20.572-1%42.258-52%
Price To Free Cash Flow Ratio5.461+9%4.9444.9440%4.942+0%5.193-5%9.417-47%
Price To Total Gains Ratio18.065+9%16.35516.3550%5.545+195%11.190+46%14.921+10%
Quick Ratio--0.1810.1810%0.196-8%0.205-12%0.220-18%
Return On Assets--0.0790.0790%0.051+56%0.061+30%0.052+51%
Return On Equity--0.3870.3870%0.229+69%0.331+17%0.286+35%
Total Gains Per Share--1.2511.2510%3.755-67%2.184-43%1.791-30%
Usd Book Value--8380875600.0008380875600.0000%9429431400.000-11%7862780520.000+7%8463011284.412-1%
Usd Book Value Change Per Share---0.592-0.5920%2.002-130%0.161-469%-0.392-34%
Usd Book Value Per Share--9.3309.3300%9.922-6%8.387+11%9.240+1%
Usd Dividend Per Share--1.8431.8430%1.753+5%2.024-9%2.183-16%
Usd Eps--3.2703.2700%2.084+57%2.493+31%2.411+36%
Usd Free Cash Flow--3717262800.0003717262800.0000%4003691400.000-7%3883568040.000-4%3958513130.904-6%
Usd Free Cash Flow Per Share--4.1384.1380%4.213-2%4.137+0%4.317-4%
Usd Free Cash Flow To Equity Per Share--4.1384.1380%0.872+374%1.128+267%-10.740+360%
Usd Market Cap19661638400.000+7%18379239626.22018379239626.2200%19787270495.160-7%19312309452.352-5%38129597100.941-52%
Usd Price Per Share22.600+9%20.46020.4600%20.820-2%20.572-1%42.258-52%
Usd Profit--2937470400.0002937470400.0000%1981026000.000+48%2331049320.000+26%2209377615.719+33%
Usd Revenue--40976955000.00040976955000.0000%41072851800.0000%40875506280.000+0%36821077725.233+11%
Usd Total Gains Per Share--1.2511.2510%3.755-67%2.184-43%1.791-30%
 EOD+4 -4MRQTTM+0 -0YOY+14 -215Y+22 -1310Y+18 -17

3.2. Fundamental Score

Let's check the fundamental score of Imperial Brands PLC based on Penke's default stock scanner.

Penke's Stock Scanner

  
  
IndicatorConditionValue
Price to Earnings Ratio (EOD)Between0-156.911
Price to Book Ratio (EOD)Between0-12.422
Net Profit Margin (MRQ)Greater than00.072
Operating Margin (MRQ)Greater than00.000
Quick Ratio (MRQ)Greater than10.181
Current Ratio (MRQ)Greater than10.722
Debt to Asset Ratio (MRQ)Less than10.775
Debt to Equity Ratio (MRQ)Less than13.795
Return on Equity (MRQ)Greater than0.150.387
Return on Assets (MRQ)Greater than0.050.079
Total5/10 (50.0%)

3.3. Technical Score

Let's check the technical score of Imperial Brands PLC based on Penke's default Symbol scanner.

Penke's Symbol Scanner

  
  
IndicatorConditionValue
RsiGreater than5053.949
Ma 20Greater thanMa 5022.111
Ma 50Greater thanMa 10022.890
Ma 100Greater thanMa 20022.724
OpenGreater thanClose22.550
Total3/5 (60.0%)



Latest Balance Sheet

Balance Sheet of 2023-09-30. Currency in GBP. All numbers in thousands.

Summary
Total Assets29,491,000
Total Liabilities22,849,000
Total Stockholder Equity6,021,000
 As reported
Total Liabilities 22,849,000
Total Stockholder Equity+ 6,021,000
Total Assets = 29,491,000

Assets

Total Assets29,491,000
Total Current Assets8,595,000
Long-term Assets20,896,000
Total Current Assets
Cash And Cash Equivalents 1,345,000
Net Receivables 2,148,000
Inventory 4,522,000
Total Current Assets  (as reported)8,595,000
Total Current Assets  (calculated)8,015,000
+/- 580,000
Long-term Assets
Property Plant Equipment 1,943,000
Goodwill 12,229,000
Intangible Assets 4,715,000
Long-term Assets  (as reported)20,896,000
Long-term Assets  (calculated)18,887,000
+/- 2,009,000

Liabilities & Shareholders' Equity

Total Current Liabilities11,899,000
Long-term Liabilities10,950,000
Total Stockholder Equity6,021,000
Total Current Liabilities
Short Long Term Debt 1,499,000
Accounts payable 1,507,000
Total Current Liabilities  (as reported)11,899,000
Total Current Liabilities  (calculated)3,006,000
+/- 8,893,000
Long-term Liabilities
Long term Debt 7,882,000
Capital Lease Obligations Min Short Term Debt349,000
Long-term Liabilities  (as reported)10,950,000
Long-term Liabilities  (calculated)8,231,000
+/- 2,719,000
Total Stockholder Equity
Total Stockholder Equity (as reported)6,021,000
Total Stockholder Equity (calculated)0
+/- 6,021,000
Other
Capital Stock97,000
Common Stock Shares Outstanding 898,301
Net Debt 8,036,000
Net Invested Capital 15,402,000
Net Working Capital -3,304,000
Property Plant and Equipment Gross 3,631,000



Balance Sheet

Currency in GBP. All numbers in thousands.

 Trend2023-09-302022-09-302021-09-302020-09-302019-09-302018-09-302017-09-302016-09-302015-09-302014-09-302013-09-302012-09-302011-09-302010-09-302009-09-302008-09-302007-09-302006-09-302005-09-302004-09-302003-09-302002-09-302001-09-302000-09-30
> Total Assets 
2,261,000
2,747,217
10,161,040
11,589,489
11,630,061
11,074,157
13,368,839
18,366,411
52,016,166
51,092,770
48,160,457
47,757,881
44,587,235
45,977,482
42,186,598
45,588,502
32,729,000
30,990,000
30,848,000
33,730,000
32,310,000
29,090,000
30,958,000
29,491,000
29,491,00030,958,00029,090,00032,310,00033,730,00030,848,00030,990,00032,729,00045,588,50242,186,59845,977,48244,587,23547,757,88148,160,45751,092,77052,016,16618,366,41113,368,83911,074,15711,630,06111,589,48910,161,0402,747,2172,261,000
   > Total Current Assets 
0
0
0
0
0
0
0
0
0
0
0
0
0
0
7,183,000
11,298,033
7,534,000
6,896,000
7,253,000
10,657,000
9,650,000
8,207,000
8,921,000
8,595,000
8,595,0008,921,0008,207,0009,650,00010,657,0007,253,0006,896,0007,534,00011,298,0337,183,00000000000000000
       Cash And Cash Equivalents 
488,000
290,882
489,840
534,208
473,958
408,778
460,414
742,160
813,643
1,038,660
1,216,006
1,829,570
1,017,930
2,926,781
2,321,082
3,089,259
1,274,000
481,000
775,000
2,286,000
1,626,000
1,287,000
1,850,000
1,345,000
1,345,0001,850,0001,287,0001,626,0002,286,000775,000481,0001,274,0003,089,2592,321,0822,926,7811,017,9301,829,5701,216,0061,038,660813,643742,160460,414408,778473,958534,208489,840290,882488,000
       Short-term Investments 
222,000
210,081
175,840
113,166
139,293
44,240
31,817
32,622
329,374
619,355
0
0
0
0
0
0
46,000
60,000
0
0
0
0
0
0
00000060,00046,000000000619,355329,37432,62231,81744,240139,293113,166175,840210,081222,000
       Net Receivables 
0
0
0
0
0
0
0
0
0
0
0
0
0
0
2,737,000
3,605,144
2,418,000
2,431,000
2,592,000
2,898,000
2,298,000
2,363,000
2,186,000
2,148,000
2,148,0002,186,0002,363,0002,298,0002,898,0002,592,0002,431,0002,418,0003,605,1442,737,00000000000000000
       Other Current Assets 
65,000
77,862
138,160
184,726
139,293
244,205
162,829
415,936
347,178
632,158
619,801
548,402
685,610
707,022
423,342
28,744
14,000
13,000
9,000
1,216,000
1,074,000
43,000
48,000
0
048,00043,0001,074,0001,216,0009,00013,00014,00028,744423,342707,022685,610548,402619,801632,158347,178415,936162,829244,205139,293184,726138,16077,86265,000
   > Long-term Assets 
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
25,195,000
24,094,000
23,595,000
22,642,000
22,660,000
20,883,000
22,037,000
20,896,000
20,896,00022,037,00020,883,00022,660,00022,642,00023,595,00024,094,00025,195,0000000000000000000
       Property Plant Equipment 
281,000
355,522
1,179,070
1,188,239
1,177,659
1,118,387
1,085,528
1,304,896
3,243,889
3,216,804
3,100,580
3,184,171
3,266,730
3,365,232
3,020,164
2,674,735
1,959,000
1,865,000
1,891,000
1,979,000
2,192,000
1,957,000
1,887,000
1,943,000
1,943,0001,887,0001,957,0002,192,0001,979,0001,891,0001,865,0001,959,0002,674,7353,020,1643,365,2323,266,7303,184,1713,100,5803,216,8043,243,8891,304,8961,085,5281,118,3871,177,6591,188,2391,179,070355,522281,000
       Goodwill 
12,000
336,424
5,438,480
6,160,868
6,244,668
5,752,970
6,449,534
7,823,259
21,097,740
21,885,469
20,536,820
20,333,075
17,696,803
18,133,423
17,141,296
15,703,480
12,098,000
12,265,000
12,463,000
12,385,000
12,540,000
11,875,000
12,641,000
12,229,000
12,229,00012,641,00011,875,00012,540,00012,385,00012,463,00012,265,00012,098,00015,703,48017,141,29618,133,42317,696,80320,333,07520,536,82021,885,46921,097,7407,823,2596,449,5345,752,9706,244,6686,160,8685,438,480336,42412,000
       Long Term Investments 
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1,082,000
1,912,254
41,210,710
41,035,749
31,678,895
8,629,892
0
0
0
0
00008,629,89231,678,89541,035,74941,210,7101,912,2541,082,00000000000000000
       Intangible Assets 
192,000
487,742
5,593,910
6,335,609
6,416,523
5,919,312
7,317,956
10,092,555
35,237,677
35,780,142
32,942,287
32,008,890
28,406,838
28,122,338
25,723,298
12,571,861
8,606,000
7,498,000
6,654,000
6,211,000
5,620,000
4,799,000
5,136,000
4,715,000
4,715,0005,136,0004,799,0005,620,0006,211,0006,654,0007,498,0008,606,00012,571,86125,723,29828,122,33828,406,83832,008,89032,942,28735,780,14235,237,67710,092,5557,317,9565,919,3126,416,5236,335,6095,593,910487,742192,000
       Long-term Assets Other 
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
23,595,000
22,642,000
0
0
0
0
000022,642,00023,595,000000000000000000000
> Total Liabilities 
4,164,000
4,364,696
10,278,790
11,431,390
11,384,037
10,826,413
12,249,622
16,040,027
40,699,943
40,538,132
37,008,751
35,711,777
34,772,526
36,839,583
33,302,904
36,971,256
26,987,000
24,764,000
24,403,000
28,146,000
26,792,000
23,150,000
23,485,000
22,849,000
22,849,00023,485,00023,150,00026,792,00028,146,00024,403,00024,764,00026,987,00036,971,25633,302,90436,839,58334,772,52635,711,77737,008,75140,538,13240,699,94316,040,02712,249,62210,826,41311,384,03711,431,39010,278,7904,364,6964,164,000
   > Total Current Liabilities 
2,889,000
2,263,883
3,645,540
4,784,575
4,623,804
4,862,861
5,618,543
6,467,391
17,195,103
18,276,568
14,381,280
16,592,688
14,747,874
17,929,568
12,672,686
13,829,047
10,125,000
10,878,000
11,237,000
11,951,000
12,325,000
10,808,000
11,139,000
11,899,000
11,899,00011,139,00010,808,00012,325,00011,951,00011,237,00010,878,00010,125,00013,829,04712,672,68617,929,56814,747,87416,592,68814,381,28018,276,56817,195,1036,467,3915,618,5434,862,8614,623,8044,784,5753,645,5402,263,8832,889,000
       Short-term Debt 
0
0
0
0
0
0
0
0
0
0
0
0
0
0
108,000
0
0
0
0
0
0
0
0
0
000000000108,00000000000000000
       Short Long Term Debt 
0
0
0
0
0
0
0
0
0
0
0
0
0
0
108,000
2,447,806
1,544,000
2,353,000
2,397,000
1,937,000
1,442,000
1,107,000
1,011,000
1,499,000
1,499,0001,011,0001,107,0001,442,0001,937,0002,397,0002,353,0001,544,0002,447,806108,00000000000000000
       Accounts payable 
195,000
167,477
266,900
256,287
226,125
221,200
230,207
285,446
1,951,318
1,995,699
1,963,229
1,826,446
1,671,275
1,706,885
1,644,708
1,493,192
946,000
1,245,000
1,198,000
1,775,000
1,191,000
1,018,000
1,345,000
1,507,000
1,507,0001,345,0001,018,0001,191,0001,775,0001,198,0001,245,000946,0001,493,1921,644,7081,706,8851,671,2751,826,4461,963,2291,995,6991,951,318285,446230,207221,200226,125256,287266,900167,477195,000
       Other Current Liabilities 
1,003,000
1,242,858
3,088,190
3,286,795
2,794,905
2,974,698
3,288,401
4,006,439
10,472,313
12,180,644
11,898,928
10,799,308
10,453,537
10,694,317
10,053,156
816,944
772,000
551,000
744,000
1,036,000
1,082,000
954,000
1,028,000
0
01,028,000954,0001,082,0001,036,000744,000551,000772,000816,94410,053,15610,694,31710,453,53710,799,30811,898,92812,180,64410,472,3134,006,4393,288,4012,974,6982,794,9053,286,7953,088,1901,242,8581,003,000
   > Long-term Liabilities 
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
16,862,000
13,886,000
13,166,000
15,764,000
14,467,000
12,342,000
12,346,000
10,950,000
10,950,00012,346,00012,342,00014,467,00015,764,00013,166,00013,886,00016,862,0000000000000000000
       Capital Lease Obligations Min Short Term Debt
0
0
0
0
0
0
0
0
0
0
0
0
0
0
-108,000
0
0
0
0
0
299,000
251,000
248,000
349,000
349,000248,000251,000299,00000000-108,00000000000000000
       Deferred Long Term Liability 
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
1,000,000,000,000,000
1,000,000,000,000,000
1,000,000,000,000,000
0
0
0
0
0
0
0000001,000,000,000,000,0001,000,000,000,000,0001,000,000,000,000,000000000000000000
> Total Stockholder Equity
0
0
0
126,479
213,462
214,122
1,083,656
2,279,490
11,228,983
10,463,415
11,057,320
11,960,172
9,735,662
9,047,297
8,215,430
8,059,002
5,311,000
5,684,000
5,770,000
4,937,000
4,871,000
5,352,000
6,860,000
6,021,000
6,021,0006,860,0005,352,0004,871,0004,937,0005,770,0005,684,0005,311,0008,059,0028,215,4309,047,2979,735,66211,960,17211,057,32010,463,41511,228,9832,279,4901,083,656214,122213,462126,479000
   Retained Earnings 
0
0
0
0
0
0
0
165,150
653,406
957,039
1,713,106
2,679,516
153,254
0
-756,000
-476,551
-1,525,000
-1,084,000
-1,150,000
-2,255,000
-2,364,000
-788,000
-443,000
-674,000
-674,000-443,000-788,000-2,364,000-2,255,000-1,150,000-1,084,000-1,525,000-476,551-756,0000153,2542,679,5161,713,106957,039653,406165,1500000000
   Accumulated Other Comprehensive Income 000000000000000000000000
   Capital Surplus 000000000000000000000000
   Treasury Stock000000000000000000000000



Balance Sheet

Currency in GBP. All numbers in thousands.




Cash Flow

Currency in GBP. All numbers in thousands.




Income Statement

Currency in GBP. All numbers in thousands.


Latest Income Statement (annual, 2023-09-30)

Gross Profit (+$)
totalRevenue32,475,000
Cost of Revenue-25,795,000
Gross Profit6,680,0006,680,000
 
Operating Income (+$)
Gross Profit6,680,000
Operating Expense-29,020,000
Operating Income3,455,000-22,340,000
 
Operating Expense (+$)
Research Development0
Selling General Administrative2,793,000
Selling And Marketing Expenses0
Operating Expense29,020,0002,793,000
 
Net Interest Income (+$)
Interest Income0
Interest Expense-1,205,000
Other Finance Cost-0
Net Interest Income-1,205,000
 
Pretax Income (+$)
Operating Income3,455,000
Net Interest Income-1,205,000
Other Non-Operating Income Expenses0
Income Before Tax (EBT)3,111,0003,455,000
EBIT - interestExpense = -1,205,000
2,328,000
3,533,000
Interest Expense1,205,000
Earnings Before Interest and Taxes (EBIT)04,316,000
Earnings Before Interest and Taxes (EBITDA)0
 
After tax Income (+$)
Income Before Tax3,111,000
Tax Provision-655,000
Net Income From Continuing Ops2,456,0002,456,000
Net Income2,328,000
Net Income Applicable To Common Shares0
 
Non-recurring Events
Discontinued Operations0
Extraordinary Items0
Effect of Accounting Charges0
Other Items0
Non Recurring0
Other Operating Expenses0
Total Other Income/Expenses Net01,205,000
 

Technical Analysis of Imperial Brands PLC
The psychology behind the price

Technical indicators reflecting market sentiment and the collective psychology of you and other traders. Your emotions and other traders' emotions, such as fear and greed, play a significant role in driving price movements.

General trend

First of all, I'm going to put something in the back of your mind. One of the most stable factors that gives you more confidence as a trader: the general trend of Imperial Brands PLC. The general trend of Imperial Brands PLC is BULLISH with 28.6% confidence. It is very important for your mental being to use each indicator with this in mind. But beware, also the general trend flips once in a while! You can use moving averages to determine Imperial Brands PLC's overall trend. For convenience I use the most commonly used moving averages: 20, 50, 100 & 200. Of course you can use other moving averages or other indicators to determine the trend.

Indicator phases

Some of the indicators I use have 3 zones: overbought, oversold and neutral. Transitions between these zones (market phases) provide valuable trading signals and insights. Expecially with the general trend mind, I use the highlighted phases:

Indicator zone transitionsBullish trend (28.6%) Bearish trend (-28.6%)
Overbought to neutralBullish pullback=Bearish reversal
Upper to lower neutralBullish correction=Bearish continuation
Nuetral to oversoldOversold=Oversold
Oversold to neutralBullish reversal=Bearish correction
Lower to upper neutralBullish continuation=Bearish pullback
Nuetral to overboughtOverbought=Overbought

1. Price Targets

1.1 Support & Resistance

Support and resistance are levels on a price chart that act as barriers or zones where the price of an asset tends to stop, reverse, or experience a significant amount of buying or selling pressure.

Support is a price level at which demand for an asset is strong enough to prevent the price from falling further.
Resistance is a price level at which selling pressure becomes significant enough to prevent the price of an asset from rising further.


Score

Let's take a look at the Support & Resistance of Imperial Brands PLC.

The long score for the Support & Resistance is 0/1.
The longshort score for the Support & Resistance is -1/(-1 +1).

  • Around resistance: The price is trading arround resistance levels. This can be considered as a potential exit level. -1

The bullish price targets are: 22.76 < 23.04 < 23.87.

The bearish price targets are: 21.68 > 21.30 > 20.61.

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Imperial Brands PLC Daily Support & Resistance Chart

2. Trend Indicators

2.1 Moving Averages

Shows the moving average of the selected period.

  • Moving averages are lagging trend indicators.
  • There are many types of moving averages.
  • Moving averages are also used within other indicators.

Score

Let's take a look at the Moving Averages of Imperial Brands PLC. The current mas is .

The long score for the Moving Averages is 9/14.
The longshort score for the Moving Averages is 4/(-14 +14).

  • MA 20 trending up: The MA 20 is trending up. +1
  • Close > MA 20: The price is above the MA 20. +1
  • MA 20 < MA 50: The MA 20 is lower than the MA 50. -1
  • MA 20 < MA 100: The MA 20 is lower than the MA 100. -1
  • MA 20 > MA 200: The MA 20 is higher than the MA 200. +1
  • MA 50 trending down: The MA 50 is trending down. -1
  • Close < MA 50: The price is below the MA 50. -1
  • MA 50 > MA 100: The MA 50 is higher than the MA 100. +1
  • MA 50 > MA 200: The MA 50 is higher than the MA 200. +1
  • MA 100 trending up: The MA 100 is trending up. +1
  • Close < MA 100: The price is below the MA 100. -1
  • MA 100 > MA 200: The MA 100 is higher than the MA 200. +1
  • MA 200 trending up: The MA 200 is trending up. +1
  • Close > MA 200: The price is above the MA 200. +1

Directionalities and relatives.

Moving AverageAmount of candlesTrendPrice +/-vs. MA 50vs. MA 100vs. MA 200
MA 2020
MA 5050-
MA 100100--
MA 200200---

Explanation: https://www.youtube.com/watch?v=xwW8h0lrQ-I

Imperial Brands PLC Daily Moving Averages Chart
2.2 Moving Average Convergence/Divergence (MACD)

Shows the momentum of the selected period based on two moving averages.

  • MACD is a lagging momentum indicator.
  • Uses two moving averages.
  • Can show buy or sell signals based on momentum.
  • Can show overbought. and oversold. levels.

Score

Let's take a look at the Moving Average Convergence/Divergence (MACD) of Imperial Brands PLC. The current macd is -0.09941538.

The long score for the Moving Average Convergence/Divergence (MACD) is 3/4.
The longshort score for the Moving Average Convergence/Divergence (MACD) is 2/(-4 +4).

  • MACD line > signal line: The MACD line is above the signal line, which indicates a bullish signal in the market. This means that the positive momentum is currently stronger than the average momentum, suggesting that buyers are more active than sellers, and there's a higher probability of the Imperial Brands PLC price going up in the near term. +2
  • MACD < 0: The MACD is below the zero line (centerline), it indicates a bearish signal for Imperial Brands PLC. This means that the short-term moving average is lower than the long-term moving average, signaling negative momentum and suggesting a higher likelihood of the Imperial Brands PLC price continuing to fall in the near future. It indicates that sellers are gaining control, and there is negativism in the market, leading to potential price decreases. -1
  • Trending up: The MACD line is trending up. This indicates that the short-term moving average is rising faster than the long-term moving average, suggesting positive momentum in the market. This signals that buyers are becoming more active and confident, leading to potential price increases as traders anticipate further gains and are willing to buy at higher prices. +1
Imperial Brands PLC Daily Moving Average Convergence/Divergence (MACD) ChartImperial Brands PLC Daily Moving Average Convergence/Divergence (MACD) Chart
2.3 Directional Movement Index (DMI)

The DMI is a collection of 3 indicators: +DI (Plus Direction Indicator), -DI (Minus Direction Indicator) and ADX (Average Directional Index). The ADX helps you determine the strength of a trend.


Score

Let's take a look at the Directional Movement Index (DMI) of Imperial Brands PLC. The current adx is 16.90.

The long score for the Directional Movement Index (DMI) is 1/7.
The longshort score for the Directional Movement Index (DMI) is 1/(-7 +7).

  • PLUS_ID > MINUS_DI: The +DI line is above the -DI line. This indicates a bullish signal in the market, as the positive directional movement is currently stronger than the negative directional movement, showing that buyers have the upper hand. Market psychology suggests that traders are optimistic, expecting further price increases, and are more willing to buy Imperial Brands PLC shares, leading to potential upward momentum in its price. +1
  • PLUS_ID > MINUS_DI && ADX < 25 && ADX trending down: The ADX is below 25 and indicates a weak or no trend. Also, the ADX is declining so there is no trend indication.
Imperial Brands PLC Daily Directional Movement Index (DMI) Chart
2.4 Parabolic SAR

Shows the current trend and potential entry and exit signals.

  • Parabolic SAR (stop and reverse) is a lagging trend indicator.
  • Shows the current trend.
  • Shows potential entry signals.
  • Shows  potential exit signals.
  • Can be used to place trailing stoplosses..

Score

Let's take a look at the Parabolic SAR of Imperial Brands PLC. The current sar is 21.86.

The long score for the Parabolic SAR is 1/1.
The longshort score for the Parabolic SAR is 1/(-1 +1).

  • Close > SAR: The price is above the SAR. It's generally considered a bullish signal. +1
Imperial Brands PLC Daily Parabolic SAR Chart

3. Momentum Indicators

3.1 Relative Strength Index (RSI)

Measures the speed and change of price movements.

  • Leading momentum indicator, meaning the signals are instant.
  • Ranges between 0 and 100.
  • Above 70 is considered overbought.
  • Below 30 is considered oversold.
  • Above or below 50 can also be used to determine price trend or support and resistance.
  • RSI divergence looks at a deviation between RSI and price movement. Penketrading automatically calculates RSI divergences.
  • Can be used in many different ways

Score

Let's take a look at the Relative Strength Index (RSI) of Imperial Brands PLC. The current rsi is 53.95. The current phase is Continuation in bull market.

The long score for the Relative Strength Index (RSI) is 4/13.
The longshort score for the Relative Strength Index (RSI) is 4/(-13 +13).

  • Continuation in bull market: Uptrend continues after a consolidation or pullback. Hold or add to existing positions.
  • Trending up: The RSI is trending up. +1
Imperial Brands PLC Daily Relative Strength Index (RSI) ChartImperial Brands PLC Daily Relative Strength Index (RSI) Chart
3.2 Stochastic Oscillator

Compares a certain price to multiple prices ranging over time.

  • Leading momentum indicator, meaning the signals are instant.
  • Used to determine overbought and oversold areas much like the RSI.
  • Ranges between 0 and 100.
  • Above 80 is considered overbought.
  • Below 20 is considered oversold.
  • Consists of two lines named K and D.
  • K compares the highest high and lowest low on the selected price range.
  • The D line is a moving average of the K line.
  • Can be used to spot divergences

Score

Let's take a look at the Stochastic Oscillator of Imperial Brands PLC. The current phase is Overbought in bull market.

The long score for the Stochastic Oscillator is 6/6.
The longshort score for the Stochastic Oscillator is 6/(-6 +6).

  • STOCH > 50: The STOCH %K is above 50. There are more buyers than sellers. +1
  • STOCH > 80: The STOCH %K is above 80 and overbought. +2
  • STOCH %K line > STOCH %D line: The STOCH %K line is above the STOCH %D line, which indicates a bullish signal in the market. This means that the positive momentum is currently stronger than the average momentum, suggesting that buyers are more active than sellers, and there's a higher probability of the Imperial Brands PLC price going up in the near term. +2
  • Trending up: The STOCH %K is trending up. +1
Imperial Brands PLC Daily Stochastic Oscillator ChartImperial Brands PLC Daily Stochastic Oscillator Chart
3.3 Commodity Channel Index (CCI)

Measures the difference between the current price and the historical average price.

  • Lagging or leading Momentum indicator
  • When the CCI is above zero, the price is above the historical average
  • When the CCI is below zero, the price is below the historical average
  • Used for spotting trends
    • If the CCI moves from negative or near zero to positive 100 that might indicate an uptrend
    • If the CCI moves from positive or near zero to negative -100 that might indicate a downtrend

Score

Let's take a look at the Commodity Channel Index (CCI) of Imperial Brands PLC. The current cci is 118.32.

The long score for the Commodity Channel Index (CCI) is 1/1.
The longshort score for the Commodity Channel Index (CCI) is 1/(-1 +1).

  • CCI > 100: The CCI is above 100, it indicates that the price is significantly above its average, suggesting a potential overbought condition. +1
Imperial Brands PLC Daily Commodity Channel Index (CCI) ChartImperial Brands PLC Daily Commodity Channel Index (CCI) Chart
3.4 Chande Momentum Oscillator (CMO)

Measures the difference between the sum of recent gains and the sum of recent losses. Then divides the result by the sum of all price movements in that period.

  • Lagging momentum indicator
  • Ranges between +100 and -100
  • Considered overbought above +50
  • Considered oversold below -50
  • It's possible to add a moving average that acts as a signal line

Score

Let's take a look at the Chande Momentum Oscillator (CMO) of Imperial Brands PLC. The current cmo is 20.99.

The long score for the Chande Momentum Oscillator (CMO) is 1/1.
The longshort score for the Chande Momentum Oscillator (CMO) is 1/(-1 +1).

  • CMO > 0: The CMO is above 0, the momentum of the price is positive, indicating a potential uptrend in the price. +1
Imperial Brands PLC Daily Chande Momentum Oscillator (CMO) ChartImperial Brands PLC Daily Chande Momentum Oscillator (CMO) Chart
3.5 Williams %R

 Shows the current price relative to the highest high over the last 14 days.
 

  • Lagging momentum indicator
  • Ranging between 0 and -100
  • Above -20 is considered overbought
  • Below -80 is considered oversold
  • Is prone to give false signals

Score

Let's take a look at the Williams %R of Imperial Brands PLC. The current willr is -14.81481481.

The long score for the Williams %R is 1/1.
The longshort score for the Williams %R is 1/(-1 +1).

  • WILLR > -20: The Williams %R is above -20. This indicates that the price is in overbought territory, suggesting a potential price correction or trend reversal to the downside. +1
Imperial Brands PLC Daily Williams %R ChartImperial Brands PLC Daily Williams %R Chart

4. Volatility Indicators

4.1 Bollinger Bands

Shows if the price is to high or to low relative to an average.

  • Lagging volatility indicator
  • Uses 3 bands: one upper, one lower and one in the middle
  • Works best when the middle band reflects an intermediate trend (MA20).
  • When the price is moving closer to the upper band, the market might be overbought
  • When the price is moving closer to the lower band, the market might be oversold 

Score

Let's take a look at the Bollinger Bands of Imperial Brands PLC.

Imperial Brands PLC Daily Bollinger Bands Chart
4.2 Average True Range (ATR)
Measures market volatility
  • Leading volatility indicator
  • Can be used to determine stop-loss positions
  • Calculated by:
    • Current high minus the current low
    • Current high minus the previous close
    • Current low minus the previous close
  • The larger the range of the candles, the greater the ATR value

Score

Let's take a look at the Average True Range (ATR) of Imperial Brands PLC. The current atr is 0.31442917.

Imperial Brands PLC Daily Average True Range (ATR) ChartImperial Brands PLC Daily Average True Range (ATR) Chart

5. Volume Indicators

5.1 On-Balance Volume (OBV)

 Measures market volatility

  • Leading momentum indicator
  • Calculation:
    • If the closing price is above the previous closing price: OBV = previous OBV + current volume
    • If the closing price is below the previous closing price: OBV = previous OBV - current volume
    • If the closing price is the same as the previous closing price than the OBV is the same.
  • Can be used to confirm price trends
  • Can be used with divergences

Score

Let's take a look at the On-Balance Volume (OBV) of Imperial Brands PLC. The current obv is 9,077,653.

Imperial Brands PLC Daily On-Balance Volume (OBV) ChartImperial Brands PLC Daily On-Balance Volume (OBV) Chart
5.2 Money Flow Index (MFI)

Measures the flow of money in and out of a security

  • Lagging momentum indicator
  • Looks like RSI but uses volume as an extra metric (RSI only considers price)
  • Above 80 is considered overbought
  • Below 20 is considered oversold
  • Can be used with divergences

Score

Let's take a look at the Money Flow Index (MFI) of Imperial Brands PLC. The current mfi is 62.29.

The long score for the Money Flow Index (MFI) is 1/2.
The longshort score for the Money Flow Index (MFI) is 1/(-2 +2).

  • MFI > 50: +1
Imperial Brands PLC Daily Money Flow Index (MFI) ChartImperial Brands PLC Daily Money Flow Index (MFI) Chart

6. Summary

6.1. Notifications

TypeNotificationDate
PenkeCurrently no notifications for Imperial Brands PLC.

6.2. Trading Signals

Below you will find trading signals as the indicator is commonly used. This doesn't mean you should use it that way. Learn from these, but don't use them blindly. I recommend using at least 4 indicators, 1 from each category: trend, momentum, volatility and volume.

DateIndicatorSignal
2023-11-06STOCH LONG EXITThe %K line crosses below the %D line.
2023-11-10CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
2023-11-13STOCH SHORT EXITThe %K line crosses above the %D line.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2023-11-14CCI LONG ENTRY SHORT CLOSE100 crossover to upside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2023-11-15STOCH LONG EXITThe %K line crosses below the %D line.
2023-11-17STOCH SHORT EXITThe %K line crosses above the %D line.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2023-11-21STOCH LONG EXITThe %K line crosses below the %D line.
2023-11-22STOCH SHORT EXITThe %K line crosses above the %D line.
2023-11-27STOCH LONG EXITThe %K line crosses below the %D line.
2023-11-30STOCH SHORT EXITThe %K line crosses above the %D line.
MFI LONG ENTRY SHORT CLOSE80 crossover to upside
2023-12-01ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2023-12-05STOCH LONG EXITThe %K line crosses below the %D line.
2023-12-06SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
RSI SHORT ENTRY LONG CLOSE70 crossover to downside
2023-12-07MACD SHORT ENTRY LONG CLOSEThe MACD line crosses below the signal line.
SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
2023-12-08SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2023-12-11WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
2023-12-12DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
2023-12-13STOCH SHORT EXITThe %K line crosses above the %D line.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2023-12-14DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
2023-12-15STOCH LONG EXITThe %K line crosses below the %D line.
2023-12-18STOCH SHORT EXITThe %K line crosses above the %D line.
2023-12-20STOCH LONG EXITThe %K line crosses below the %D line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
MFI SHORT ENTRY LONG CLOSE80 crossover to downside
2023-12-21DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2023-12-22DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
STOCH SHORT EXITThe %K line crosses above the %D line.
2023-12-26BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
2023-12-28STOCH LONG EXITThe %K line crosses below the %D line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
2023-12-29STOCH SHORT EXITThe %K line crosses above the %D line.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2024-01-02STOCH LONG EXITThe %K line crosses below the %D line.
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
2024-01-03STOCH SHORT EXITThe %K line crosses above the %D line.
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2024-01-04CCI LONG ENTRY SHORT CLOSE100 crossover to upside
2024-01-05MACD LONG ENTRY SHORT CLOSEThe MACD line crosses above the signal line.
STOCH LONG EXITThe %K line crosses below the %D line.
2024-01-08STOCH SHORT EXITThe %K line crosses above the %D line.
2024-01-09STOCH LONG EXITThe %K line crosses below the %D line.
2024-01-10STOCH SHORT EXITThe %K line crosses above the %D line.
2024-01-12STOCH LONG EXITThe %K line crosses below the %D line.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-01-18STOCH SHORT EXITThe %K line crosses above the %D line.
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2024-01-22WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2024-01-23CCI LONG ENTRY SHORT CLOSE100 crossover to upside
MFI LONG ENTRY SHORT CLOSE80 crossover to upside
2024-01-24STOCH LONG EXITThe %K line crosses below the %D line.
2024-01-29RSI SHORT ENTRY LONG CLOSE70 crossover to downside
2024-01-31MACD SHORT ENTRY LONG CLOSEThe MACD line crosses below the signal line.
2024-02-02SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
MFI SHORT ENTRY LONG CLOSE80 crossover to downside
2024-02-05DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
MFI LONG ENTRY SHORT CLOSE80 crossover to upside
2024-02-06DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
STOCH SHORT EXITThe %K line crosses above the %D line.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-02-07SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
STOCH LONG EXITThe %K line crosses below the %D line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
MFI SHORT ENTRY LONG CLOSE80 crossover to downside
2024-02-08DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
CCI SHORT ENTRY LONG CLOSE-100 crossover to downside
2024-02-09DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
STOCH SHORT EXITThe %K line crosses above the %D line.
2024-02-12CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-02-13STOCH LONG EXITThe %K line crosses below the %D line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
MFI SHORT ENTRY LONG CLOSE20 crossover to downside
2024-02-14MFI LONG ENTRY SHORT CLOSE20 crossover to upside
2024-02-15STOCH SHORT EXITThe %K line crosses above the %D line.
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-02-16CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2024-02-20DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
STOCH LONG EXITThe %K line crosses below the %D line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
2024-02-21SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
CCI SHORT ENTRY LONG CLOSE-100 crossover to downside
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
2024-02-22STOCH SHORT EXITThe %K line crosses above the %D line.
2024-02-23DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
2024-02-26DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
STOCH LONG EXITThe %K line crosses below the %D line.
2024-02-27CCI SHORT ENTRY LONG CLOSE-100 crossover to downside
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
BB LONG ENTRY SHORT CLOSEPrice closed below the lower band.
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-02-28ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-02-29STOCH SHORT EXITThe %K line crosses above the %D line.
2024-03-04STOCH LONG EXITThe %K line crosses below the %D line.
2024-03-06RSI LONG ENTRY SHORT CLOSE30 crossover to upside
STOCH SHORT EXITThe %K line crosses above the %D line.
2024-03-11SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-03-12MACD LONG ENTRY SHORT CLOSEThe MACD line crosses above the signal line.
2024-03-13DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
2024-03-14DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
STOCH LONG EXITThe %K line crosses below the %D line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-03-15ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-03-18STOCH SHORT EXITThe %K line crosses above the %D line.
2024-03-19CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2024-03-20CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
2024-03-21STOCH LONG EXITThe %K line crosses below the %D line.
2024-03-27STOCH SHORT EXITThe %K line crosses above the %D line.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-03-28DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
CCI LONG ENTRY SHORT CLOSE100 crossover to upside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside

6.3. Candlestick Patterns

Imperial Brands PLC Daily Candlestick Chart
DateCandlestick Pattern

6.4. Technical Score

Let's check the technical score of Imperial Brands PLC based on Penke's default Symbol scanner.

Penke's Symbol Scanner

  
  
IndicatorConditionValue
RsiGreater than5053.949
Ma 20Greater thanMa 5022.111
Ma 50Greater thanMa 10022.890
Ma 100Greater thanMa 20022.724
OpenGreater thanClose22.550
Total3/5 (60.0%)
Penke

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