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Taboola
Buy, Hold or Sell?

Let's analyse Taboola together

PenkeI guess you are interested in Taboola. Buy, hold or sell? I don't know! However, I do recommend doing research before doing anything. I will help you with that.

I'm going to help you getting a better view of Taboola. At the end you don't have to ask anyone for trading advice. You can make your own decision, with more confidence, the odds in your favor, backed by data.

You can find me behind Let's Analyse Together in the top-right of each section.

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Quick analysis of Taboola (30 sec.)










What can you expect buying and holding a share of Taboola? (30 sec.)

How much money do you get?

How much money do you get?
$0.01
When do you have the money?
1 year
How often do you get paid?
40.0%

What is your share worth?

Current worth
$2.95
Expected worth in 1 year
$3.08
How sure are you?
73.3%

+ What do you gain per year?

Total Gains per Share
$0.14
Return On Investment
3.2%

For what price can you sell your share?

Current Price per Share
$4.44
Expected price per share
$3.43 - $5
How sure are you?
50%

1. Valuation of Taboola (5 min.)




Live pricePrice per Share (EOD)

$4.44

Intrinsic Value Per Share

$-6.35 - $-7.70

Total Value Per Share

$-3.40 - $-4.75

2. Growth of Taboola (5 min.)




Is Taboola growing?

Current yearPrevious yearGrowGrow %
How rich?$1b$809.4m$271.3m25.1%

How much money is Taboola making?

Current yearPrevious yearGrowGrow %
Making money-$20.5m-$2.9m-$17.5m-85.4%
Net Profit Margin-6.1%-1.0%--

How much money comes from the company's main activities?

3. Financial Health of Taboola (5 min.)




4. Comparing to competitors in the Internet Content & Information industry (5 min.)




  Industry Rankings (Internet Content & Information)  


Richest
#35 / 145

Most Revenue
#39 / 145

Most Profit
#125 / 145

What can you expect buying and holding a share of Taboola? (5 min.)

Welcome investor! Taboola's management wants to use your money to grow the business. In return you get a share of Taboola.

What can you expect buying and holding a share of Taboola?

First you should know what it really means to hold a share of Taboola. And how you can make/lose money.

Speculation

The Price per Share of Taboola is $4.44. The market price reflects what other people think it is worth; not what it's really worth. Your job is to find out if the market price is fair, overpriced, or underpriced. I will help you with that.

If you buy blind, there is a 50% chance of making or losing money by selling the stock in the future. However, we can look at a few things to determine the odds in our favor:

  • The fundamentals: the financial health trends of Taboola.
  • The technials: based on market psychology, we can make a calculated estimate of what the price will do in the future. We can do this through technical analysis. We can calculate the probabilities and the expected value (millionaire math). That's called speculation.
  • The book value: what is the market price compared to it's book value.

Investing

If you really want to invest in Taboola, you will have to let go of the thought of selling in the future. If you have to sell the share for less than you bought it, it can still be a good investment. Focus on what it means to hold the stock forever:

  • You own a part of the company. The equity of this part can grow or shrink. The current Book Value per Share is $2.95. Based on the TTM, the Book Value Change Per Share is $0.03 per quarter. Based on the YOY, the Book Value Change Per Share is $0.06 per quarter.
  • You may receive quarterly/yearly dividend in the form of additional shares.
  • You may receive quarterly/yearly dividend in the form of cash. Based on the TTM the Dividend per Share is $0.00 per quarter.
Based on historical numbers we can estimate the returns while holding a share of Taboola.

How much money are you going to get?

 MRQTTMYOY5Y10Y
 $% of Price per Share$% of Price per Share$% of Price per Share$% of Price per Share$% of Price per Share
Usd Eps0.010.2%-0.06-1.4%-0.01-0.2%-0.02-0.5%-0.02-0.5%
Usd Book Value Change Per Share-0.52-11.6%0.030.7%0.061.3%0.204.4%0.204.4%
Usd Dividend Per Share0.000.0%0.000.1%0.000.0%0.000.0%0.000.0%
Usd Total Gains Per Share-0.52-11.6%0.040.8%0.061.3%0.204.5%0.204.5%
Usd Price Per Share4.33-3.49-3.15-5.00-5.00-
Price to Earnings Ratio104.03-18.87-17.66-101.87-101.87-
Price-to-Total Gains Ratio-8.37--1.76-11.33-18.52-18.52-
Price to Book Ratio1.47-1.09-1.15-7.28-7.28-
Price-to-Total Gains Ratio-8.37--1.76-11.33-18.52-18.52-

When do you get the money?

Usd Investment
$.00
Usd Price Per Share4.44
Number of shares225
Gains per QuarterTrailing 12 Months5 Year
Usd Dividend Per Share0.000.00
Usd Book Value Change Per Share0.030.20
Usd Total Gains Per Share0.040.20
Gains per Quarter (225 shares)8.0944.76
Gains per Year (225 shares)32.36179.06
YearsReturn on Investment (TTM)Return on Investment (5Y)
 DividendBook Value gainTotal gainsDividendBook Value gainTotal gains
Broker costs---10---10
1329222177169
2658544355348
3988865532527
4131171187709706
5161461509886885
6191751821110641064
7222052141312411243
8252342461414181422
9282632781615951601
10312923101817731780

How sure are you?

Based on the past periods, how sure are you to get value out of your investment.

Linear %
 Trailing 12 Months3Y5 Year10 YearALLTIME
  % % % % %
Earnings Per Share1.03.00.025.0%6.06.00.050.0%9.06.00.060.0%9.06.00.060.0%9.06.00.060.0%
Book Value Change Per Share2.02.00.050.0%9.03.00.075.0%11.03.01.073.3%11.03.01.073.3%11.03.01.073.3%
Dividend per Share3.00.01.075.0%6.00.06.050.0%6.00.09.040.0%6.00.09.040.0%6.00.09.040.0%
Total Gains per Share2.02.00.050.0%9.03.00.075.0%11.03.01.073.3%11.03.01.073.3%11.03.01.073.3%

Fundamentals of Taboola

About Taboola

Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web to users. The company was incorporated in 2006 and is headquartered in New York, New York.

Fundamental data was last updated by Penke on 2024-03-22 05:13:05.

Financial Health

Profitability Details
 Compared to previous yearCompared to industry
The company is making a loss.
Using its assets, the company is very inefficient in making profit.
Using its investors money, the company is very inefficient in making profit.
Operating Efficiency Details
 Compared to previous yearCompared to industry
The company is operating very inefficient.
The company is inefficient in keeping operating costs low.
Liquidity Details
 Compared to previous yearCompared to industry
The company is just able to pay all its short-term debts.
The company is able to pay all its short-term debts with the most liquid assets.
Solvency Details
 Compared to previous yearCompared to industry
The company is very able to pay all its debts by selling its assets.
The company is very able to pay all its debts with equity.

Valuation

Valuation Details
 Compared to previous yearCompared to industry
Based on the equity, the company is underpriced.
Based on the earnings, the company is fair priced.
Based on how much money comes from the company's main activities, the company is underpriced.

1.1. Profitability of Taboola.

1.1. Profitability
1.1.1. Net Profit Margin

Measures how much net profit Taboola earns for each $1 of revenue.

  • Above 10% is considered healthy but always compare Taboola to the Internet Content & Information industry mean.
  • A Net Profit Margin of 0.9% means that $0.01 for each $1 in revenue is generated as profit.

Let's take a look of the Net Profit Margin trends of Taboola:

  • The MRQ is 0.9%. The company is not making a profit/loss.
  • The TTM is -6.1%. The company is making a loss. -1
Trends
Current periodCompared to+/- 
MRQ0.9%TTM-6.1%+7.0%
TTM-6.1%YOY-1.0%-5.1%
TTM-6.1%5Y-1.6%-4.5%
5Y-1.6%10Y-1.6%0.0%
Compared to industry (Internet Content & Information)
PeriodCompanyIndustry (mean)+/- 
MRQ0.9%1.5%-0.6%
TTM-6.1%0.3%-6.4%
YOY-1.0%3.0%-4.0%
5Y-1.6%-0.9%-0.7%
10Y-1.6%-2.6%+1.0%
1.1.2. Return on Assets

Shows how efficient Taboola is using its assets to generate profit.

  • Above 5% is considered healthy but always compare Taboola to the Internet Content & Information industry mean.
  • 0.2% Return on Assets means that Taboola generated $0.00 profit for each $1 in assets.

Let's take a look of the Return on Assets trends of Taboola:

  • The MRQ is 0.2%. Using its assets, the company is inefficient in making profit. -1
  • The TTM is -1.2%. Using its assets, the company is very inefficient in making profit. -2
Trends
Current periodCompared to+/- 
MRQ0.2%TTM-1.2%+1.4%
TTM-1.2%YOY-0.2%-1.0%
TTM-1.2%5Y962.1%-963.3%
5Y962.1%10Y962.1%0.0%
Compared to industry (Internet Content & Information)
PeriodCompanyIndustry (mean)+/- 
MRQ0.2%0.5%-0.3%
TTM-1.2%-0.1%-1.1%
YOY-0.2%0.5%-0.7%
5Y962.1%0.2%+961.9%
10Y962.1%-0.3%+962.4%
1.1.3. Return on Equity

Shows how efficient Taboola is using its investors money to generate profit.

  • Above 15%-20% is considered healthy but always compare Taboola to the Internet Content & Information industry mean.
  • 0.4% Return on Equity means Taboola generated $0.00 for each $1 the owners (shareholders) invested.

Let's take a look of the Return on Equity trends of Taboola:

  • The MRQ is 0.4%. Using its investors money, the company is inefficient in making profit. -1
  • The TTM is -1.9%. Using its investors money, the company is very inefficient in making profit. -2
Trends
Current periodCompared to+/- 
MRQ0.4%TTM-1.9%+2.2%
TTM-1.9%YOY-0.4%-1.5%
TTM-1.9%5Y9,864.1%-9,866.0%
5Y9,864.1%10Y9,864.1%0.0%
Compared to industry (Internet Content & Information)
PeriodCompanyIndustry (mean)+/- 
MRQ0.4%1.0%-0.6%
TTM-1.9%0.7%-2.6%
YOY-0.4%1.1%-1.5%
5Y9,864.1%0.8%+9,863.3%
10Y9,864.1%0.7%+9,863.4%

1.2. Operating Efficiency of Taboola.

1.2. Operating Efficiency
1.2.1. Operating Margin

Measures how efficient Taboola is operating .

  • Measures how much profit Taboola makes for each $1 of sales after paying variable costs (production costs, wages, etc) but before taxes.
  • Above 15% is considered healthy but always compare Taboola to the Internet Content & Information industry mean.
  • An Operating Margin of 2.1% means the company generated $0.02  for each $1 in revenue (before taxes).

Let's take a look of the Operating Margin trends of Taboola:

  • The MRQ is 2.1%. The company is operating less efficient.
  • The TTM is -6.6%. The company is operating very inefficient. -2
Trends
Current periodCompared to+/- 
MRQ2.1%TTM-6.6%+8.7%
TTM-6.6%YOY-1.2%-5.4%
TTM-6.6%5Y-1.3%-5.3%
5Y-1.3%10Y-1.3%0.0%
Compared to industry (Internet Content & Information)
PeriodCompanyIndustry (mean)+/- 
MRQ2.1%2.4%-0.3%
TTM-6.6%1.6%-8.2%
YOY-1.2%1.6%-2.8%
5Y-1.3%0.7%-2.0%
10Y-1.3%-0.2%-1.1%
1.2.2. Operating Ratio

Measures how efficient Taboola is keeping operating costs low.

  • Below 1 is considered healthy (always compare to Internet Content & Information industry mean).
  • An Operation Ratio of 0.98 means that the operating costs are $0.98 for each $1 in net sales.

Let's take a look of the Operating Ratio trends of Taboola:

  • The MRQ is 0.979. The company is less efficient in keeping operating costs low.
  • The TTM is 1.048. The company is inefficient in keeping operating costs low. -1
Trends
Current periodCompared to+/- 
MRQ0.979TTM1.048-0.070
TTM1.048YOY1.012+0.037
TTM1.0485Y1.008+0.040
5Y1.00810Y1.0080.000
Compared to industry (Internet Content & Information)
PeriodCompanyIndustry (mean)+/- 
MRQ0.9791.100-0.121
TTM1.0481.115-0.067
YOY1.0121.138-0.126
5Y1.0081.141-0.133
10Y1.0081.099-0.091

1.3. Liquidity of Taboola.

1.3. Liquidity
1.3.1. Current Ratio

Measures if Taboola is able to pay off Short-term Debt.

  • Above 1.5 is considered healthy (always compare to Internet Content & Information industry mean).
  • A Current Ratio of 1.32 means the company has $1.32 in assets for each $1 in short-term debts.

Let's take a look of the Current Ratio trends of Taboola:

  • The MRQ is 1.319. The company is just able to pay all its short-term debts.
  • The TTM is 1.420. The company is just able to pay all its short-term debts.
Trends
Current periodCompared to+/- 
MRQ1.319TTM1.420-0.101
TTM1.420YOY1.704-0.284
TTM1.4205Y1.328+0.092
5Y1.32810Y1.3280.000
Compared to industry (Internet Content & Information)
PeriodCompanyIndustry (mean)+/- 
MRQ1.3192.001-0.682
TTM1.4201.933-0.513
YOY1.7042.079-0.375
5Y1.3282.328-1.000
10Y1.3282.285-0.957
1.3.2. Quick Ratio

Measures if Taboola is able to pay off Short-term Debt but only using the most liquid assets.

  • Above 1 is considered healthy but always compare Taboola to the Internet Content & Information industry mean.
  • A Quick Ratio of 1.17 means the company can pay off $1.17 for each $1 in debt (using most liquid assets).

Let's take a look of the Quick Ratio trends of Taboola:

  • The MRQ is 1.168. The company is just able to pay all its short-term debts with the most liquid assets.
  • The TTM is 1.313. The company is able to pay all its short-term debts with the most liquid assets. +1
Trends
Current periodCompared to+/- 
MRQ1.168TTM1.313-0.145
TTM1.313YOY1.731-0.418
TTM1.3135Y1.475-0.162
5Y1.47510Y1.4750.000
Compared to industry (Internet Content & Information)
PeriodCompanyIndustry (mean)+/- 
MRQ1.1681.579-0.411
TTM1.3131.633-0.320
YOY1.7311.796-0.065
5Y1.4751.819-0.344
10Y1.4751.738-0.263

1.4. Solvency of Taboola.

1.3. Liquidity
1.4.1. Debt to Asset Ratio

Measures how much % of Taboola assets are financed with debt.

  • Below 1 (100%) is considered healthy but always compare Taboola to Internet Content & Information industry mean.
  • A Debt to Asset Ratio of 0.39 means that Taboola assets are financed with 39.3% credit (debt) and the remaining percentage (100% - 39.3%) is financed by its owners/shareholders. 

Let's take a look of the Debt to Asset Ratio trends of Taboola:

  • The MRQ is 0.393. The company is very able to pay all its debts by selling its assets. +2
  • The TTM is 0.379. The company is very able to pay all its debts by selling its assets. +2
Trends
Current periodCompared to+/- 
MRQ0.393TTM0.379+0.014
TTM0.379YOY0.470-0.091
TTM0.3795Y0.513-0.134
5Y0.51310Y0.5130.000
Compared to industry (Internet Content & Information)
PeriodCompanyIndustry (mean)+/- 
MRQ0.3930.381+0.012
TTM0.3790.374+0.005
YOY0.4700.370+0.100
5Y0.5130.405+0.108
10Y0.5130.421+0.092
1.4.2. Debt to Equity Ratio

Measures if Taboola is able to pay off its debts by using shareholders equity.

  • Below 2 is considered healthy but always compare Taboola to the Internet Content & Information industry mean.
  • A Debt to Equity ratio of 64.6% means that company has $0.65 debt for each $1 in shareholders equity.

Let's take a look of the Debt to Equity Ratio trends of Taboola:

  • The MRQ is 0.646. The company is very able to pay all its debts with equity. +2
  • The TTM is 0.611. The company is very able to pay all its debts with equity. +2
Trends
Current periodCompared to+/- 
MRQ0.646TTM0.611+0.035
TTM0.611YOY0.886-0.276
TTM0.6115Y3.139-2.528
5Y3.13910Y3.1390.000
Compared to industry (Internet Content & Information)
PeriodCompanyIndustry (mean)+/- 
MRQ0.6460.534+0.112
TTM0.6110.516+0.095
YOY0.8860.528+0.358
5Y3.1390.638+2.501
10Y3.1390.677+2.462

2. Market Valuation of Taboola

2.1. Earnings Per Share
2.1. Price to Earnings Ratio

Measures how much money you pay for each share for every $1 in earnings Taboola generates.

  • Above 15 is considered overpriced but always compare Taboola to the Internet Content & Information industry mean.
  • A PE ratio of 104.03 means the investor is paying $104.03 for every $1 in earnings.

Let's take a look of the Price to Earnings Ratio trends of Taboola:

  • The EOD is 106.676. Based on the earnings, the company is expensive. -2
  • The MRQ is 104.033. Based on the earnings, the company is expensive. -2
  • The TTM is 18.868. Based on the earnings, the company is fair priced.
Trends
Current periodCompared to+/- 
EOD106.676MRQ104.033+2.643
MRQ104.033TTM18.868+85.165
TTM18.868YOY17.665+1.204
TTM18.8685Y101.867-82.999
5Y101.86710Y101.8670.000
Compared to industry (Internet Content & Information)
PeriodCompanyIndustry (mean)+/- 
EOD106.6763.831+102.845
MRQ104.0334.028+100.005
TTM18.8685.873+12.995
YOY17.6650.630+17.035
5Y101.86710.868+90.999
10Y101.8678.703+93.164
2.2. Price To Free Cash Flow Ratio

Let's take a look of the Price To Free Cash Flow Ratio trends of Taboola:

  • The EOD is 39.792. Based on how much money comes from the company's main activities, the company is fair priced.
  • The MRQ is 38.806. Based on how much money comes from the company's main activities, the company is fair priced.
  • The TTM is 26.763. Based on how much money comes from the company's main activities, the company is underpriced. +1
Trends
Current periodCompared to+/- 
EOD39.792MRQ38.806+0.986
MRQ38.806TTM26.763+12.042
TTM26.763YOY78.826-52.063
TTM26.7635Y38.344-11.580
5Y38.34410Y38.3440.000
Compared to industry (Internet Content & Information)
PeriodCompanyIndustry (mean)+/- 
EOD39.7928.246+31.546
MRQ38.8068.315+30.491
TTM26.7636.903+19.860
YOY78.8265.620+73.206
5Y38.3445.888+32.456
10Y38.3446.221+32.123
2. Book Value per Share
2.3. Price to Book Ratio

Measures if the stock price of Taboola is to cheap or to expensive compared to its book value.

  • At or below 1 is considered healthy (always compare to Internet Content & Information industry mean).
  • A PB ratio of 1.47 means the investor is paying $1.47 for each $1 in book value.

Let's take a look of the Price to Book Ratio trends of Taboola:

  • The EOD is 1.503. Based on the equity, the company is underpriced. +1
  • The MRQ is 1.466. Based on the equity, the company is underpriced. +1
  • The TTM is 1.095. Based on the equity, the company is underpriced. +1
Trends
Current periodCompared to+/- 
EOD1.503MRQ1.466+0.037
MRQ1.466TTM1.095+0.371
TTM1.095YOY1.151-0.056
TTM1.0955Y7.276-6.181
5Y7.27610Y7.2760.000
Compared to industry (Internet Content & Information)
PeriodCompanyIndustry (mean)+/- 
EOD1.5031.747-0.244
MRQ1.4661.704-0.238
TTM1.0951.775-0.680
YOY1.1512.308-1.157
5Y7.2763.205+4.071
10Y7.2763.633+3.643
2. Total Gains per Share

3. Holders & Insider Transactions

Let's take a look at which institutions, funds and insiders are holding shares of Taboola.

3.1. Insider Transactions

Insiders are holding 17.674% of the shares of Taboola.

DateOwnerTypeAmountPricePost Transaction AmountLink
2024-02-12Lior GolanSELL101874.86
2024-02-02Lior GolanSELL232114.86
2024-01-31Lior GolanSELL219274.88
2024-01-18Eldad ManivSELL331414.01
2024-01-16Eldad ManivSELL1442634.08
2024-01-12Eldad ManivSELL749684.19
2024-01-10Eldad ManivSELL1427494.38
2024-01-08Eldad ManivSELL5004.5
2024-01-03Lior GolanSELL300004.1
2023-12-26Lior GolanSELL300004.2
2023-12-22Lior GolanSELL300004.07
2023-12-20Lior GolanSELL213693.93
2023-11-29Lior GolanSELL37983.88
2023-11-08Lior GolanSELL300004.04
2023-10-13Lior GolanSELL3054
2023-10-11Lior GolanSELL9154
2023-10-06Lior GolanSELL300004.02
2023-07-17Lior GolanSELL48823.5
2023-07-14Lior GolanSELL100003.45
2023-07-12Lior GolanSELL100003.33

4. Summary

4.1. Key Performance Indicators

The key performance indicators of Taboola compared to the Most Recent Quarter (MRQ).

 End of day+/-Most Recent QuarterTrailing 12 Months+/-Year-Over-Year+/-5 Year+/-10 Year+/-
Book Value Change Per Share---0.5170.032-1693%0.057-1013%0.197-363%0.197-363%
Book Value Per Share--2.9543.213-8%2.740+8%2.112+40%2.112+40%
Current Ratio--1.3191.420-7%1.704-23%1.328-1%1.328-1%
Debt To Asset Ratio--0.3930.379+4%0.470-16%0.513-24%0.513-24%
Debt To Equity Ratio--0.6460.611+6%0.886-27%3.139-79%3.139-79%
Dividend Per Share---0.003-100%0.001-100%0.002-100%0.002-100%
Eps--0.010-0.062+695%-0.010+197%-0.023+319%-0.023+319%
Free Cash Flow Per Share--0.0280.039-29%0.016+78%0.047-40%0.047-40%
Free Cash Flow To Equity Per Share---0.191-0.055-71%-0.037-80%0.150-227%0.150-227%
Gross Profit Margin---16.435-1.742-89%0.049-33880%-8.061-51%-8.061-51%
Intrinsic Value_10Y_max---7.700--------
Intrinsic Value_10Y_min---6.353--------
Intrinsic Value_1Y_max---0.025--------
Intrinsic Value_1Y_min---0.024--------
Intrinsic Value_3Y_max---0.645--------
Intrinsic Value_3Y_min---0.604--------
Intrinsic Value_5Y_max---1.950--------
Intrinsic Value_5Y_min---1.761--------
Market Cap1311855755.520-18%1549259438.2101178654993.703+31%929231160.160+67%1516842440.881+2%1516842440.881+2%
Net Profit Margin--0.009-0.061+791%-0.010+216%-0.016+285%-0.016+285%
Operating Margin--0.021-0.066+407%-0.012+154%-0.013+161%-0.013+161%
Operating Ratio--0.9791.048-7%1.012-3%1.008-3%1.008-3%
Pb Ratio1.503+2%1.4661.095+34%1.151+27%7.276-80%7.276-80%
Pe Ratio106.676+2%104.03318.868+451%17.665+489%101.867+2%101.867+2%
Price Per Share4.440+2%4.3303.488+24%3.145+38%5.000-13%5.000-13%
Price To Free Cash Flow Ratio39.792+2%38.80626.763+45%78.826-51%38.344+1%38.344+1%
Price To Total Gains Ratio-8.586-3%-8.373-1.764-79%11.331-174%18.522-145%18.522-145%
Quick Ratio--1.1681.313-11%1.731-33%1.475-21%1.475-21%
Return On Assets--0.002-0.012+651%-0.002+194%9.621-100%9.621-100%
Return On Equity--0.004-0.019+633%-0.004+211%98.641-100%98.641-100%
Total Gains Per Share---0.5170.036-1538%0.058-994%0.199-360%0.199-360%
Usd Book Value--1057062000.0001080791750.000-2%809451500.000+31%659082482.533+60%659082482.533+60%
Usd Book Value Change Per Share---0.5170.032-1693%0.057-1013%0.197-363%0.197-363%
Usd Book Value Per Share--2.9543.213-8%2.740+8%2.112+40%2.112+40%
Usd Dividend Per Share---0.003-100%0.001-100%0.002-100%0.002-100%
Usd Eps--0.010-0.062+695%-0.010+197%-0.023+319%-0.023+319%
Usd Free Cash Flow--9980877.00012930719.250-23%4642500.000+115%14135058.467-29%14135058.467-29%
Usd Free Cash Flow Per Share--0.0280.039-29%0.016+78%0.047-40%0.047-40%
Usd Free Cash Flow To Equity Per Share---0.191-0.055-71%-0.037-80%0.150-227%0.150-227%
Usd Market Cap1311855755.520-18%1549259438.2101178654993.703+31%929231160.160+67%1516842440.881+2%1516842440.881+2%
Usd Price Per Share4.440+2%4.3303.488+24%3.145+38%5.000-13%5.000-13%
Usd Profit--3723000.000-20510000.000+651%-2993750.000+180%-5774466.667+255%-5774466.667+255%
Usd Revenue--419774000.000359921250.000+17%350287500.000+20%341922666.667+23%341922666.667+23%
Usd Total Gains Per Share---0.5170.036-1538%0.058-994%0.199-360%0.199-360%
 EOD+1 -7MRQTTM+12 -24YOY+21 -155Y+16 -2010Y+16 -20

4.2. Fundamental Score

Let's check the fundamental score of Taboola based on Penke's default stock scanner.

Penke's Stock Scanner

  
  
IndicatorConditionValue
Price to Earnings Ratio (EOD)Between0-15106.676
Price to Book Ratio (EOD)Between0-11.503
Net Profit Margin (MRQ)Greater than00.009
Operating Margin (MRQ)Greater than00.021
Quick Ratio (MRQ)Greater than11.168
Current Ratio (MRQ)Greater than11.319
Debt to Asset Ratio (MRQ)Less than10.393
Debt to Equity Ratio (MRQ)Less than10.646
Return on Equity (MRQ)Greater than0.150.004
Return on Assets (MRQ)Greater than0.050.002
Total6/10 (60.0%)

4.3. Technical Score

Let's check the technical score of Taboola based on Penke's default Symbol scanner.

Penke's Symbol Scanner

  
  
IndicatorConditionValue
RsiGreater than5051.502
Ma 20Greater thanMa 504.359
Ma 50Greater thanMa 1004.509
Ma 100Greater thanMa 2004.209
OpenGreater thanClose4.410
Total3/5 (60.0%)



Reversals in quarterly reports

I have detected a reversal (positive to negative, negative to positive) in the following values of the quarterly reports.

 2022-12-312023-03-312023-06-302023-09-302023-12-31
Accumulated Other Comprehensive Income  -834-329-1,163329-834616-2181,160942



Latest Balance Sheet

Balance Sheet of 2023-12-31. Currency in USD. All numbers in thousands.

Summary
Total Assets1,740,053
Total Liabilities682,991
Total Stockholder Equity1,057,062
 As reported
Total Liabilities 682,991
Total Stockholder Equity+ 1,057,062
Total Assets = 1,740,053

Assets

Total Assets1,740,053
Total Current Assets559,412
Long-term Assets1,180,641
Total Current Assets
Cash And Cash Equivalents 177,515
Short-term Investments 5,725
Net Receivables 306,307
Other Current Assets 69,865
Total Current Assets  (as reported)559,412
Total Current Assets  (calculated)559,412
+/-0
Long-term Assets
Property Plant Equipment 133,901
Goodwill 555,931
Intangible Assets 125,258
Long-term Assets Other 329,053
Long-term Assets  (as reported)1,180,641
Long-term Assets  (calculated)1,144,143
+/- 36,498

Liabilities & Shareholders' Equity

Total Current Liabilities423,965
Long-term Liabilities259,026
Total Stockholder Equity1,057,062
Total Current Liabilities
Short-term Debt 23,264
Short Long Term Debt 3,000
Accounts payable 282,012
Other Current Liabilities 103,681
Total Current Liabilities  (as reported)423,965
Total Current Liabilities  (calculated)411,957
+/- 12,008
Long-term Liabilities
Long term Debt 142,164
Capital Lease Obligations 69,714
Long-term Liabilities Other 14,217
Long-term Liabilities  (as reported)259,026
Long-term Liabilities  (calculated)226,095
+/- 32,931
Total Stockholder Equity
Retained Earnings -150,460
Accumulated Other Comprehensive Income 942
Other Stockholders Equity 1,206,580
Total Stockholder Equity (as reported)1,057,062
Total Stockholder Equity (calculated)1,057,062
+/-0
Other
Cash and Short Term Investments 183,240
Common Stock Shares Outstanding 357,797
Current Deferred Revenue15,008
Liabilities and Stockholders Equity 1,740,053
Net Debt 37,363
Net Invested Capital 1,202,226
Net Working Capital 135,447
Property Plant and Equipment Gross 339,770
Short Long Term Debt Total 214,878



Balance Sheet

Currency in USD. All numbers in thousands.

 Trend2023-12-312023-09-302023-06-302023-03-312022-12-312022-09-302022-06-302022-03-312021-12-312021-09-302021-06-302021-03-312020-12-312020-09-302020-06-30
> Total Assets 
120
453
580,168
259,870
928,058
1,505,766
1,597,847
1,538,403
1,523,032
1,513,873
1,529,623
1,767,907
1,721,640
1,731,724
1,740,053
1,740,0531,731,7241,721,6401,767,9071,529,6231,513,8731,523,0321,538,4031,597,8471,505,766928,058259,870580,168453120
   > Total Current Assets 
0
0
426,134
1,053
762,959
550,824
628,948
591,418
583,947
564,604
593,908
561,399
536,275
555,880
559,412
559,412555,880536,275561,399593,908564,604583,947591,418628,948550,824762,9591,053426,13400
       Cash And Cash Equivalents 
0
0
242,811
787
585,243
311,768
319,319
277,927
233,740
188,477
165,893
218,849
204,595
238,259
177,515
177,515238,259204,595218,849165,893188,477233,740277,927319,319311,768585,243787242,81100
       Short-term Investments 
0
0
0
0
0
0
0
40,026
74,733
119,840
96,914
55,582
42,256
12,467
5,725
5,72512,46742,25655,58296,914119,84074,73340,0260000000
       Net Receivables 
0
0
158,050
125,609
139,019
190,667
245,235
199,300
199,619
184,794
256,708
212,346
217,437
232,118
306,307
306,307232,118217,437212,346256,708184,794199,619199,300245,235190,667139,019125,609158,05000
       Other Current Assets 
0
0
14,004
266
37,636
47,324
63,394
74,165
75,105
71,493
73,643
73,531
70,817
71,549
69,865
69,86571,54970,81773,53173,64371,49375,10574,16563,39447,32437,63626614,00400
   > Long-term Assets 
120
453
154,034
258,817
165,099
954,942
968,899
946,985
939,085
949,269
935,715
1,206,508
1,185,365
1,175,844
1,180,641
1,180,6411,175,8441,185,3651,206,508935,715949,269939,085946,985968,899954,942165,099258,817154,034453120
       Property Plant Equipment 
0
0
120,952
124,215
116,695
116,993
128,364
126,681
133,456
138,975
139,865
139,471
135,443
140,795
133,901
133,901140,795135,443139,471139,865138,975133,456126,681128,364116,993116,695124,215120,95200
       Goodwill 
0
0
19,206
0
19,206
553,845
549,338
550,568
550,568
557,559
555,869
555,931
555,931
555,931
555,931
555,931555,931555,931555,931555,869557,559550,568550,568549,338553,84519,206019,20600
       Intangible Assets 
0
0
3,905
0
2,627
259,042
252,498
235,143
219,315
205,122
189,156
173,177
157,215
141,235
125,258
125,258141,235157,215173,177189,156205,122219,315235,143252,498259,0422,62703,90500
       Long-term Assets Other 
120
453
3,300
258,817
3,367
3,574
3,897
33,914
34,291
40,652
42,945
330,713
-41,880,089
293,562
329,053
329,053293,562-41,880,089330,71342,94540,65234,29133,9143,8973,5743,367258,8173,300453120
> Total Liabilities 
100
433
533,528
41,153
380,720
760,808
830,276
744,489
715,192
712,356
695,088
659,244
631,307
664,615
682,991
682,991664,615631,307659,244695,088712,356715,192744,489830,276760,808380,72041,153533,528433100
   > Total Current Liabilities 
100
433
300,233
41,153
273,974
338,428
400,561
341,738
336,240
325,209
368,222
366,885
346,697
432,971
423,965
423,965432,971346,697366,885368,222325,209336,240341,738400,561338,428273,97441,153300,233433100
       Short-term Debt 
75
75
15,746
0
15,287
19,531
15,958
18,396
17,351
16,456
17,753
48,663
19,231
72,015
23,264
23,26472,01519,23148,66317,75316,45617,35118,39615,95819,53115,287015,7467575
       Short Long Term Debt 
0
0
0
0
0
3,000
3,000
3,000
3,000
3,000
3,000
33,000
3,000
53,000
3,000
3,00053,0003,00033,0003,0003,0003,0003,0003,0003,00000000
       Accounts payable 
0
0
189,352
152,924
157,658
210,112
261,557
215,604
214,487
207,775
247,504
223,040
222,232
252,727
282,012
282,012252,727222,232223,040247,504207,775214,487215,604261,557210,112157,658152,924189,35200
       Other Current Liabilities 
25
358
70,382
41,153
101,029
108,785
98,736
107,738
104,402
100,978
79,168
95,182
105,234
108,229
103,681
103,681108,229105,23495,18279,168100,978104,402107,73898,736108,785101,02941,15370,38235825
   > Long-term Liabilities 
0
75
233,295
0
106,746
422,380
429,715
402,751
378,952
387,147
326,866
292,359
284,610
231,644
259,026
259,026231,644284,610292,359326,866387,147378,952402,751429,715422,380106,7460233,295750
       Long term Debt Total 
0
0
0
0
0
0
0
0
0
0
262,182
192,737
192,307
0
0
00192,307192,737262,1820000000000
       Other Liabilities 
0
0
0
995
54,182
87,224
82,254
62,929
43,357
46,802
45,889
0
37,720
0
0
0037,720045,88946,80243,35762,92982,25487,22454,182995000
       Deferred Long Term Liability 
0
0
0
0
0
0
0
0
0
0
6,756
36,399
32,720
0
0
0032,72036,3996,7560000000000
> Total Stockholder Equity
20
20
46,640
218,717
547,338
744,958
767,571
793,914
807,840
801,517
834,535
1,108,663
1,090,333
1,067,109
1,057,062
1,057,0621,067,1091,090,3331,108,663834,535801,517807,840793,914767,571744,958547,338218,71746,6402020
   Common Stock
1
1
0
213,718
0
0
0
0
0
0
0
0
0
0
0
00000000000213,718011
   Retained Earnings -150,460-154,183-131,047-99,733-68,420-83,604-57,578-52,557-56,445-57,030-74,326-9,151-31,497-5-5
   Capital Surplus 
0
0
0
0
0
0
0
0
0
0
903,789
1,209,559
1,226,572
0
0
001,226,5721,209,559903,7890000000000
   Treasury Stock000000000000000
   Other Stockholders Equity 
24
24
78,137
14,150
621,664
801,988
824,016
846,701
869,201
887,845
903,789
1,209,559
1,222,214
1,221,510
1,206,580
1,206,5801,221,5101,222,2141,209,559903,789887,845869,201846,701824,016801,988621,66414,15078,1372424



Balance Sheet

Currency in USD. All numbers in thousands.




Cash Flow

Currency in USD. All numbers in thousands.




Income Statement

Currency in USD. All numbers in thousands.


Latest Income Statement (annual, 2023-12-31)

Gross Profit (+$)
totalRevenue1,439,685
Cost of Revenue-1,071,460
Gross Profit368,225368,225
 
Operating Income (+$)
Gross Profit368,225
Operating Expense-428,016
Operating Income-59,791-59,791
 
Operating Expense (+$)
Research Development132,108
Selling General Administrative106,698
Selling And Marketing Expenses246,342
Operating Expense428,016485,148
 
Net Interest Income (+$)
Interest Income0
Interest Expense-14,377
Other Finance Cost-182
Net Interest Income-14,559
 
Pretax Income (+$)
Operating Income-59,791
Net Interest Income-14,559
Other Non-Operating Income Expenses0
Income Before Tax (EBT)-76,541-43,041
EBIT - interestExpense = -74,168
-76,541
-67,663
Interest Expense14,377
Earnings Before Interest and Taxes (EBIT)-59,791-62,164
Earnings Before Interest and Taxes (EBITDA)36,975
 
After tax Income (+$)
Income Before Tax-76,541
Tax Provision-8,523
Net Income From Continuing Ops-70,579-85,064
Net Income-82,040
Net Income Applicable To Common Shares0
 
Non-recurring Events
Discontinued Operations0
Extraordinary Items0
Effect of Accounting Charges0
Other Items0
Non Recurring0
Other Operating Expenses1,499,476
Total Other Income/Expenses Net-16,75014,559
 

Technical Analysis of Taboola
The psychology behind the price

Technical indicators reflecting market sentiment and the collective psychology of you and other traders. Your emotions and other traders' emotions, such as fear and greed, play a significant role in driving price movements.

General trend

First of all, I'm going to put something in the back of your mind. One of the most stable factors that gives you more confidence as a trader: the general trend of Taboola. The general trend of Taboola is BULLISH with 71.4% confidence. It is very important for your mental being to use each indicator with this in mind. But beware, also the general trend flips once in a while! You can use moving averages to determine Taboola's overall trend. For convenience I use the most commonly used moving averages: 20, 50, 100 & 200. Of course you can use other moving averages or other indicators to determine the trend.

Indicator phases

Some of the indicators I use have 3 zones: overbought, oversold and neutral. Transitions between these zones (market phases) provide valuable trading signals and insights. Expecially with the general trend mind, I use the highlighted phases:

Indicator zone transitionsBullish trend (71.4%) Bearish trend (-71.4%)
Overbought to neutralBullish pullback=Bearish reversal
Upper to lower neutralBullish correction=Bearish continuation
Nuetral to oversoldOversold=Oversold
Oversold to neutralBullish reversal=Bearish correction
Lower to upper neutralBullish continuation=Bearish pullback
Nuetral to overboughtOverbought=Overbought

1. Price Targets

1.1 Support & Resistance

Support and resistance are levels on a price chart that act as barriers or zones where the price of an asset tends to stop, reverse, or experience a significant amount of buying or selling pressure.

Support is a price level at which demand for an asset is strong enough to prevent the price from falling further.
Resistance is a price level at which selling pressure becomes significant enough to prevent the price of an asset from rising further.


Score

Let's take a look at the Support & Resistance of Taboola.

The long score for the Support & Resistance is 0/1.
The longshort score for the Support & Resistance is 0/(-1 +1).

  • Between support/resistance: The price is trading between support and resistance lines.

The bullish price targets are: 4.575 < 4.96 < 5.

The bearish price targets are: 4.13 > 3.96 > 3.43.

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Taboola Daily Support & Resistance Chart

2. Trend Indicators

2.1 Moving Averages

Shows the moving average of the selected period.

  • Moving averages are lagging trend indicators.
  • There are many types of moving averages.
  • Moving averages are also used within other indicators.

Score

Let's take a look at the Moving Averages of Taboola. The current mas is .

The long score for the Moving Averages is 12/14.
The longshort score for the Moving Averages is 10/(-14 +14).

  • MA 20 trending up: The MA 20 is trending up. +1
  • Close > MA 20: The price is above the MA 20. +1
  • MA 20 < MA 50: The MA 20 is lower than the MA 50. -1
  • MA 20 > MA 100: The MA 20 is higher than the MA 100. +1
  • MA 20 > MA 200: The MA 20 is higher than the MA 200. +1
  • MA 50 trending up: The MA 50 is trending up. +1
  • Close < MA 50: The price is below the MA 50. -1
  • MA 50 > MA 100: The MA 50 is higher than the MA 100. +1
  • MA 50 > MA 200: The MA 50 is higher than the MA 200. +1
  • MA 100 trending up: The MA 100 is trending up. +1
  • Close > MA 100: The price is above the MA 100. +1
  • MA 100 > MA 200: The MA 100 is higher than the MA 200. +1
  • MA 200 trending up: The MA 200 is trending up. +1
  • Close > MA 200: The price is above the MA 200. +1

Directionalities and relatives.

Moving AverageAmount of candlesTrendPrice +/-vs. MA 50vs. MA 100vs. MA 200
MA 2020
MA 5050-
MA 100100--
MA 200200---

Explanation: https://www.youtube.com/watch?v=xwW8h0lrQ-I

Taboola Daily Moving Averages Chart
2.2 Moving Average Convergence/Divergence (MACD)

Shows the momentum of the selected period based on two moving averages.

  • MACD is a lagging momentum indicator.
  • Uses two moving averages.
  • Can show buy or sell signals based on momentum.
  • Can show overbought. and oversold. levels.

Score

Let's take a look at the Moving Average Convergence/Divergence (MACD) of Taboola. The current macd is -0.04105052.

The long score for the Moving Average Convergence/Divergence (MACD) is 3/4.
The longshort score for the Moving Average Convergence/Divergence (MACD) is 2/(-4 +4).

  • MACD line > signal line: The MACD line is above the signal line, which indicates a bullish signal in the market. This means that the positive momentum is currently stronger than the average momentum, suggesting that buyers are more active than sellers, and there's a higher probability of the Taboola price going up in the near term. +2
  • MACD < 0: The MACD is below the zero line (centerline), it indicates a bearish signal for Taboola. This means that the short-term moving average is lower than the long-term moving average, signaling negative momentum and suggesting a higher likelihood of the Taboola price continuing to fall in the near future. It indicates that sellers are gaining control, and there is negativism in the market, leading to potential price decreases. -1
  • Trending up: The MACD line is trending up. This indicates that the short-term moving average is rising faster than the long-term moving average, suggesting positive momentum in the market. This signals that buyers are becoming more active and confident, leading to potential price increases as traders anticipate further gains and are willing to buy at higher prices. +1
Taboola Daily Moving Average Convergence/Divergence (MACD) ChartTaboola Daily Moving Average Convergence/Divergence (MACD) Chart
2.3 Directional Movement Index (DMI)

The DMI is a collection of 3 indicators: +DI (Plus Direction Indicator), -DI (Minus Direction Indicator) and ADX (Average Directional Index). The ADX helps you determine the strength of a trend.


Score

Let's take a look at the Directional Movement Index (DMI) of Taboola. The current adx is 12.32.

The long score for the Directional Movement Index (DMI) is 2/7.
The longshort score for the Directional Movement Index (DMI) is 2/(-7 +7).

  • PLUS_ID > MINUS_DI: The +DI line is above the -DI line. This indicates a bullish signal in the market, as the positive directional movement is currently stronger than the negative directional movement, showing that buyers have the upper hand. Market psychology suggests that traders are optimistic, expecting further price increases, and are more willing to buy Taboola shares, leading to potential upward momentum in its price. +1
  • PLUS_ID > MINUS_DI && ADX < 25 && ADX trending up: The ADX is below 25 and indicates a weak or no trend. However, the ADX is rising and a new bullish trend could be forming. +1
Taboola Daily Directional Movement Index (DMI) Chart
2.4 Parabolic SAR

Shows the current trend and potential entry and exit signals.

  • Parabolic SAR (stop and reverse) is a lagging trend indicator.
  • Shows the current trend.
  • Shows potential entry signals.
  • Shows  potential exit signals.
  • Can be used to place trailing stoplosses..

Score

Let's take a look at the Parabolic SAR of Taboola. The current sar is 4.16362772.

The long score for the Parabolic SAR is 1/1.
The longshort score for the Parabolic SAR is 1/(-1 +1).

  • Close > SAR: The price is above the SAR. It's generally considered a bullish signal. +1
Taboola Daily Parabolic SAR Chart

3. Momentum Indicators

3.1 Relative Strength Index (RSI)

Measures the speed and change of price movements.

  • Leading momentum indicator, meaning the signals are instant.
  • Ranges between 0 and 100.
  • Above 70 is considered overbought.
  • Below 30 is considered oversold.
  • Above or below 50 can also be used to determine price trend or support and resistance.
  • RSI divergence looks at a deviation between RSI and price movement. Penketrading automatically calculates RSI divergences.
  • Can be used in many different ways

Score

Let's take a look at the Relative Strength Index (RSI) of Taboola. The current rsi is 51.50. The current phase is Continuation in bull market.

The long score for the Relative Strength Index (RSI) is 4/13.
The longshort score for the Relative Strength Index (RSI) is 4/(-13 +13).

  • Continuation in bull market: Uptrend continues after a consolidation or pullback. Hold or add to existing positions.
  • Trending up: The RSI is trending up. +1
Taboola Daily Relative Strength Index (RSI) ChartTaboola Daily Relative Strength Index (RSI) Chart
3.2 Stochastic Oscillator

Compares a certain price to multiple prices ranging over time.

  • Leading momentum indicator, meaning the signals are instant.
  • Used to determine overbought and oversold areas much like the RSI.
  • Ranges between 0 and 100.
  • Above 80 is considered overbought.
  • Below 20 is considered oversold.
  • Consists of two lines named K and D.
  • K compares the highest high and lowest low on the selected price range.
  • The D line is a moving average of the K line.
  • Can be used to spot divergences

Score

Let's take a look at the Stochastic Oscillator of Taboola. The current phase is Continuation in bull market.

The long score for the Stochastic Oscillator is 4/6.
The longshort score for the Stochastic Oscillator is 4/(-6 +6).

  • STOCH > 50: The STOCH %K is above 50. There are more buyers than sellers. +1
  • STOCH %K line > STOCH %D line: The STOCH %K line is above the STOCH %D line, which indicates a bullish signal in the market. This means that the positive momentum is currently stronger than the average momentum, suggesting that buyers are more active than sellers, and there's a higher probability of the Taboola price going up in the near term. +2
  • Trending up: The STOCH %K is trending up. +1
Taboola Daily Stochastic Oscillator ChartTaboola Daily Stochastic Oscillator Chart
3.3 Commodity Channel Index (CCI)

Measures the difference between the current price and the historical average price.

  • Lagging or leading Momentum indicator
  • When the CCI is above zero, the price is above the historical average
  • When the CCI is below zero, the price is below the historical average
  • Used for spotting trends
    • If the CCI moves from negative or near zero to positive 100 that might indicate an uptrend
    • If the CCI moves from positive or near zero to negative -100 that might indicate a downtrend

Score

Let's take a look at the Commodity Channel Index (CCI) of Taboola. The current cci is 76.68.

Taboola Daily Commodity Channel Index (CCI) ChartTaboola Daily Commodity Channel Index (CCI) Chart
3.4 Chande Momentum Oscillator (CMO)

Measures the difference between the sum of recent gains and the sum of recent losses. Then divides the result by the sum of all price movements in that period.

  • Lagging momentum indicator
  • Ranges between +100 and -100
  • Considered overbought above +50
  • Considered oversold below -50
  • It's possible to add a moving average that acts as a signal line

Score

Let's take a look at the Chande Momentum Oscillator (CMO) of Taboola. The current cmo is 9.58374714.

The long score for the Chande Momentum Oscillator (CMO) is 1/1.
The longshort score for the Chande Momentum Oscillator (CMO) is 1/(-1 +1).

  • CMO > 0: The CMO is above 0, the momentum of the price is positive, indicating a potential uptrend in the price. +1
Taboola Daily Chande Momentum Oscillator (CMO) ChartTaboola Daily Chande Momentum Oscillator (CMO) Chart
3.5 Williams %R

 Shows the current price relative to the highest high over the last 14 days.
 

  • Lagging momentum indicator
  • Ranging between 0 and -100
  • Above -20 is considered overbought
  • Below -80 is considered oversold
  • Is prone to give false signals

Score

Let's take a look at the Williams %R of Taboola. The current willr is -42.05607477.

The long score for the Williams %R is 0/1.
The longshort score for the Williams %R is 0/(-1 +1).

  • WILLR between -80 and -20: The Williams %R is between -80 and -20. This indicates that Taboola is trading in a neutral price range, neither oversold nor overbought, suggesting a balanced market condition without any extreme price signals.
Taboola Daily Williams %R ChartTaboola Daily Williams %R Chart

4. Volatility Indicators

4.1 Bollinger Bands

Shows if the price is to high or to low relative to an average.

  • Lagging volatility indicator
  • Uses 3 bands: one upper, one lower and one in the middle
  • Works best when the middle band reflects an intermediate trend (MA20).
  • When the price is moving closer to the upper band, the market might be overbought
  • When the price is moving closer to the lower band, the market might be oversold 

Score

Let's take a look at the Bollinger Bands of Taboola.

Taboola Daily Bollinger Bands Chart
4.2 Average True Range (ATR)
Measures market volatility
  • Leading volatility indicator
  • Can be used to determine stop-loss positions
  • Calculated by:
    • Current high minus the current low
    • Current high minus the previous close
    • Current low minus the previous close
  • The larger the range of the candles, the greater the ATR value

Score

Let's take a look at the Average True Range (ATR) of Taboola. The current atr is 0.19479586.

Taboola Daily Average True Range (ATR) ChartTaboola Daily Average True Range (ATR) Chart

5. Volume Indicators

5.1 On-Balance Volume (OBV)

 Measures market volatility

  • Leading momentum indicator
  • Calculation:
    • If the closing price is above the previous closing price: OBV = previous OBV + current volume
    • If the closing price is below the previous closing price: OBV = previous OBV - current volume
    • If the closing price is the same as the previous closing price than the OBV is the same.
  • Can be used to confirm price trends
  • Can be used with divergences

Score

Let's take a look at the On-Balance Volume (OBV) of Taboola. The current obv is 92,810,743.

Taboola Daily On-Balance Volume (OBV) ChartTaboola Daily On-Balance Volume (OBV) Chart
5.2 Money Flow Index (MFI)

Measures the flow of money in and out of a security

  • Lagging momentum indicator
  • Looks like RSI but uses volume as an extra metric (RSI only considers price)
  • Above 80 is considered overbought
  • Below 20 is considered oversold
  • Can be used with divergences

Score

Let's take a look at the Money Flow Index (MFI) of Taboola. The current mfi is 51.77.

The long score for the Money Flow Index (MFI) is 1/2.
The longshort score for the Money Flow Index (MFI) is 1/(-2 +2).

  • MFI > 50: +1
Taboola Daily Money Flow Index (MFI) ChartTaboola Daily Money Flow Index (MFI) Chart

6. Summary

6.1. Notifications

TypeNotificationDate
PenkeCurrently no notifications for Taboola.

6.2. Trading Signals

Below you will find trading signals as the indicator is commonly used. This doesn't mean you should use it that way. Learn from these, but don't use them blindly. I recommend using at least 4 indicators, 1 from each category: trend, momentum, volatility and volume.

DateIndicatorSignal
2023-11-06STOCH LONG EXITThe %K line crosses below the %D line.
2023-11-07DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2023-11-08DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
STOCH SHORT EXITThe %K line crosses above the %D line.
CCI LONG ENTRY SHORT CLOSE100 crossover to upside
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2023-11-09STOCH LONG EXITThe %K line crosses below the %D line.
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2023-11-13STOCH SHORT EXITThe %K line crosses above the %D line.
2023-11-15STOCH LONG EXITThe %K line crosses below the %D line.
2023-11-21STOCH SHORT EXITThe %K line crosses above the %D line.
2023-11-27STOCH LONG EXITThe %K line crosses below the %D line.
2023-11-28STOCH SHORT EXITThe %K line crosses above the %D line.
CCI LONG ENTRY SHORT CLOSE100 crossover to upside
2023-11-29MACD SHORT ENTRY LONG CLOSEThe MACD line crosses below the signal line.
DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
STOCH LONG EXITThe %K line crosses below the %D line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2023-11-30CCI SHORT ENTRY LONG CLOSE-100 crossover to downside
BB LONG ENTRY SHORT CLOSEPrice closed below the lower band.
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2023-12-01STOCH SHORT EXITThe %K line crosses above the %D line.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2023-12-05STOCH LONG EXITThe %K line crosses below the %D line.
2023-12-07WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
2023-12-08STOCH SHORT EXITThe %K line crosses above the %D line.
2023-12-12DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2023-12-13MACD LONG ENTRY SHORT CLOSEThe MACD line crosses above the signal line.
2023-12-14SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
2023-12-15DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
STOCH LONG EXITThe %K line crosses below the %D line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
2023-12-18DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
STOCH SHORT EXITThe %K line crosses above the %D line.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2023-12-19WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2023-12-20STOCH LONG EXITThe %K line crosses below the %D line.
2023-12-21STOCH SHORT EXITThe %K line crosses above the %D line.
CCI LONG ENTRY SHORT CLOSE100 crossover to upside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2023-12-26STOCH LONG EXITThe %K line crosses below the %D line.
MFI LONG ENTRY SHORT CLOSE80 crossover to upside
2023-12-28STOCH SHORT EXITThe %K line crosses above the %D line.
2023-12-29RSI SHORT ENTRY LONG CLOSE70 crossover to downside
STOCH LONG EXITThe %K line crosses below the %D line.
2024-01-03MFI SHORT ENTRY LONG CLOSE80 crossover to downside
2024-01-04SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
2024-01-05STOCH SHORT EXITThe %K line crosses above the %D line.
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-01-08SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
CCI LONG ENTRY SHORT CLOSE100 crossover to upside
MFI LONG ENTRY SHORT CLOSE80 crossover to upside
2024-01-09STOCH LONG EXITThe %K line crosses below the %D line.
2024-01-10MFI SHORT ENTRY LONG CLOSE80 crossover to downside
2024-01-12MACD SHORT ENTRY LONG CLOSEThe MACD line crosses below the signal line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
2024-01-16DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
2024-01-18STOCH SHORT EXITThe %K line crosses above the %D line.
2024-01-19DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2024-01-24SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
2024-01-26MACD LONG ENTRY SHORT CLOSEThe MACD line crosses above the signal line.
2024-01-29CCI LONG ENTRY SHORT CLOSE100 crossover to upside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-01-30ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-01-31RSI SHORT ENTRY LONG CLOSE70 crossover to downside
STOCH LONG EXITThe %K line crosses below the %D line.
2024-02-01STOCH SHORT EXITThe %K line crosses above the %D line.
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
2024-02-05STOCH LONG EXITThe %K line crosses below the %D line.
2024-02-09STOCH SHORT EXITThe %K line crosses above the %D line.
2024-02-13MACD SHORT ENTRY LONG CLOSEThe MACD line crosses below the signal line.
SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
STOCH LONG EXITThe %K line crosses below the %D line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-02-14STOCH SHORT EXITThe %K line crosses above the %D line.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-02-16STOCH LONG EXITThe %K line crosses below the %D line.
2024-02-21CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
2024-02-22STOCH SHORT EXITThe %K line crosses above the %D line.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2024-02-23CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
2024-02-26CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2024-02-28DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
STOCH LONG EXITThe %K line crosses below the %D line.
CCI SHORT ENTRY LONG CLOSE-100 crossover to downside
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
BB LONG ENTRY SHORT CLOSEPrice closed below the lower band.
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-02-29SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
2024-03-04DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
STOCH SHORT EXITThe %K line crosses above the %D line.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-03-05CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
2024-03-06DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
STOCH LONG EXITThe %K line crosses below the %D line.
CCI SHORT ENTRY LONG CLOSE-100 crossover to downside
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
BB LONG ENTRY SHORT CLOSEPrice closed below the lower band.
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-03-07STOCH SHORT EXITThe %K line crosses above the %D line.
2024-03-08WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
2024-03-11DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
STOCH LONG EXITThe %K line crosses below the %D line.
2024-03-12DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
STOCH SHORT EXITThe %K line crosses above the %D line.
2024-03-13DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
STOCH LONG EXITThe %K line crosses below the %D line.
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
2024-03-14DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
CCI SHORT ENTRY LONG CLOSE-100 crossover to downside
2024-03-18DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
STOCH SHORT EXITThe %K line crosses above the %D line.
2024-03-21SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2024-03-22CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
2024-03-25STOCH LONG EXITThe %K line crosses below the %D line.
2024-03-27MACD LONG ENTRY SHORT CLOSEThe MACD line crosses above the signal line.
STOCH SHORT EXITThe %K line crosses above the %D line.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside

6.3. Candlestick Patterns

Taboola Daily Candlestick Chart
DateCandlestick Pattern

6.4. Technical Score

Let's check the technical score of Taboola based on Penke's default Symbol scanner.

Penke's Symbol Scanner

  
  
IndicatorConditionValue
RsiGreater than5051.502
Ma 20Greater thanMa 504.359
Ma 50Greater thanMa 1004.509
Ma 100Greater thanMa 2004.209
OpenGreater thanClose4.410
Total3/5 (60.0%)
Penke

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