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HubSpot Inc
Buy, Hold or Sell?

Let's analyse Hubspot together

PenkeI guess you are interested in HubSpot Inc. Buy, hold or sell? I don't know! However, I do recommend doing research before doing anything. I will help you with that.

I'm going to help you getting a better view of HubSpot Inc. At the end you don't have to ask anyone for trading advice. You can make your own decision, with more confidence, the odds in your favor, backed by data.

You can find me behind Let's Analyse Together in the top-right of each section.

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Quick analysis of Hubspot (30 sec.)










What can you expect buying and holding a share of Hubspot? (30 sec.)

How much money do you get?

How much money do you get?
€0.00
When do you have the money?
1 year
How often do you get paid?
0.0%

What is your share worth?

Current worth
€24.48
Expected worth in 1 year
€30.56
How sure are you?
95.7%

+ What do you gain per year?

Total Gains per Share
€6.08
Return On Investment
1.0%

For what price can you sell your share?

Current Price per Share
€623.00
Expected price per share
€545.00 - €
How sure are you?
50%

1. Valuation of Hubspot (5 min.)




Live pricePrice per Share (EOD)

€623.00

Intrinsic Value Per Share

€56.76 - €66.73

Total Value Per Share

€81.24 - €91.21

2. Growth of Hubspot (5 min.)




Is Hubspot growing?

Current yearPrevious yearGrowGrow %
How rich?$1.3b$901m$257.7m22.2%

How much money is Hubspot making?

Current yearPrevious yearGrowGrow %
Making money-$44m-$28.1m-$15.8m-36.0%
Net Profit Margin-8.4%-6.5%--

How much money comes from the company's main activities?

3. Financial Health of Hubspot (5 min.)




What can you expect buying and holding a share of Hubspot? (5 min.)

Welcome investor! Hubspot's management wants to use your money to grow the business. In return you get a share of Hubspot.

What can you expect buying and holding a share of Hubspot?

First you should know what it really means to hold a share of Hubspot. And how you can make/lose money.

Speculation

The Price per Share of Hubspot is €623.00. The market price reflects what other people think it is worth; not what it's really worth. Your job is to find out if the market price is fair, overpriced, or underpriced. I will help you with that.

If you buy blind, there is a 50% chance of making or losing money by selling the stock in the future. However, we can look at a few things to determine the odds in our favor:

  • The fundamentals: the financial health trends of Hubspot.
  • The technials: based on market psychology, we can make a calculated estimate of what the price will do in the future. We can do this through technical analysis. We can calculate the probabilities and the expected value (millionaire math). That's called speculation.
  • The book value: what is the market price compared to it's book value.

Investing

If you really want to invest in Hubspot, you will have to let go of the thought of selling in the future. If you have to sell the share for less than you bought it, it can still be a good investment. Focus on what it means to hold the stock forever:

  • You own a part of the company. The equity of this part can grow or shrink. The current Book Value per Share is €24.48. Based on the TTM, the Book Value Change Per Share is €1.52 per quarter. Based on the YOY, the Book Value Change Per Share is €0.55 per quarter.
  • You may receive quarterly/yearly dividend in the form of additional shares.
  • You may receive quarterly/yearly dividend in the form of cash. Based on the TTM the Dividend per Share is €0.00 per quarter.
Based on historical numbers we can estimate the returns while holding a share of Hubspot.

How much money are you going to get?

 MRQTTMYOY5Y10Y
 % of Price per Share% of Price per Share% of Price per Share% of Price per Share% of Price per Share
Usd Eps-0.270.0%-0.310.0%-0.56-0.1%-0.39-0.1%-0.38-0.1%
Usd Book Value Change Per Share2.640.4%1.620.3%0.580.1%1.060.2%1.130.2%
Usd Dividend Per Share0.000.0%0.000.0%0.000.0%0.000.0%0.000.0%
Usd Total Gains Per Share2.640.4%1.620.3%0.580.1%1.060.2%1.130.2%
Usd Price Per Share566.15-494.92-342.05-353.95-323.92-
Price to Earnings Ratio-527.21--750.10--266.91--341.36--310.00-
Price-to-Total Gains Ratio214.46-389.57-101.99-537.35-656.94-
Price to Book Ratio21.73-21.63-19.52-20.68-21.48-
Price-to-Total Gains Ratio214.46-389.57-101.99-537.35-656.94-

When do you get the money?

Usd Investment
$.00
Usd Price Per Share662.9966
Number of shares1
Gains per QuarterTrailing 12 Months5 Year
Usd Dividend Per Share0.000.00
Usd Book Value Change Per Share1.621.06
Usd Total Gains Per Share1.621.06
Gains per Quarter (1 shares)1.621.06
Gains per Year (1 shares)6.474.24
YearsReturn on Investment (TTM)Return on Investment (5Y)
 DividendBook Value gainTotal gainsDividendBook Value gainTotal gains
Broker costs---10---10
106-404-6
2013208-2
301980132
4026140176
50322002110
60392602514
70453203018
80523803422
90584403826
100655004230

How sure are you?

Based on the past periods, how sure are you to get value out of your investment.

Linear %
 Trailing 12 Months3Y5 Year10 YearALLTIME
  % % % % %
Earnings Per Share0.04.00.00.0%0.012.00.00.0%0.020.00.00.0%0.023.00.00.0%0.023.00.00.0%
Book Value Change Per Share4.00.00.0100.0%11.01.00.091.7%19.01.00.095.0%22.01.00.095.7%22.01.00.095.7%
Dividend per Share0.00.04.00.0%0.00.012.00.0%0.00.020.00.0%0.00.023.00.0%0.00.023.00.0%
Total Gains per Share4.00.00.0100.0%11.01.00.091.7%19.01.00.095.0%22.01.00.095.7%22.01.00.095.7%

Fundamentals of Hubspot

About HubSpot Inc

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Management Systems Hub enables businesses to create new and edit existing web content. It offers Operations Hub, which is designed to unify customer data, automate business processes, data cleanup, and provide customer insights and connections; and Commerce Hub, a B2B commerce suite. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success, as well as phone and/or email and chat-based support services. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

Fundamental data was last updated by Penke on 2024-03-27 11:59:03.

Financial Health

Profitability Details
 Compared to previous yearCompared to industry
The company is making a loss.
Using its assets, the company is very inefficient in making profit.
Using its investors money, the company is very inefficient in making profit.
Operating Efficiency Details
 Compared to previous yearCompared to industry
The company is operating very inefficient.
The company is inefficient in keeping operating costs low.
Liquidity Details
 Compared to previous yearCompared to industry
The company is able to pay all its short-term debts.
The company is very able to pay all its short-term debts with the most liquid assets.
Solvency Details
 Compared to previous yearCompared to industry
The company is able to pay all its debts by selling its assets.
The company is able to pay all its debts with equity.

Valuation

Valuation Details
 Compared to previous yearCompared to industry
Based on the equity, the company is expensive.
Based on the earnings, the company is expensive.
Based on how much money comes from the company's main activities, the company is expensive.

1.1. Profitability of HubSpot Inc.

1.1. Profitability
1.1.1. Net Profit Margin

Measures how much net profit Hubspot earns for each €1 of revenue.

  • Above 10% is considered healthy but always compare Hubspot to the Software - Application industry mean.
  • A Net Profit Margin of -2.3% means that €-0.02 for each €1 in revenue is generated as profit.

Let's take a look of the Net Profit Margin trends of HubSpot Inc:

  • The MRQ is -2.3%. The company is making a loss. -1
  • The TTM is -8.4%. The company is making a loss. -1
Trends
Current periodCompared to+/- 
MRQ-2.3%TTM-8.4%+6.0%
TTM-8.4%YOY-6.5%-1.8%
TTM-8.4%5Y-7.8%-0.6%
5Y-7.8%10Y-8.4%+0.6%
1.1.2. Return on Assets

Shows how efficient Hubspot is using its assets to generate profit.

  • Above 5% is considered healthy but always compare Hubspot to the Software - Application industry mean.
  • -0.4% Return on Assets means that Hubspot generated €0.00 profit for each $1 in assets.

Let's take a look of the Return on Assets trends of HubSpot Inc:

  • The MRQ is -0.4%. Using its assets, the company is very inefficient in making profit. -2
  • The TTM is -1.6%. Using its assets, the company is very inefficient in making profit. -2
Trends
Current periodCompared to+/- 
MRQ-0.4%TTM-1.6%+1.2%
TTM-1.6%YOY-1.2%-0.4%
TTM-1.6%5Y-1.2%-0.4%
5Y-1.2%10Y-1.3%+0.1%
1.1.3. Return on Equity

Shows how efficient Hubspot is using its investors money to generate profit.

  • Above 15%-20% is considered healthy but always compare Hubspot to the Software - Application industry mean.
  • -1.0% Return on Equity means Hubspot generated €-0.01 for each €1 the owners (shareholders) invested.

Let's take a look of the Return on Equity trends of HubSpot Inc:

  • The MRQ is -1.0%. Using its investors money, the company is very inefficient in making profit. -2
  • The TTM is -4.0%. Using its investors money, the company is very inefficient in making profit. -2
Trends
Current periodCompared to+/- 
MRQ-1.0%TTM-4.0%+3.0%
TTM-4.0%YOY-3.2%-0.9%
TTM-4.0%5Y-2.9%-1.1%
5Y-2.9%10Y-3.5%+0.5%

1.2. Operating Efficiency of HubSpot Inc.

1.2. Operating Efficiency
1.2.1. Operating Margin

Measures how efficient Hubspot is operating .

  • Measures how much profit Hubspot makes for each €1 of sales after paying variable costs (production costs, wages, etc) but before taxes.
  • Above 15% is considered healthy but always compare Hubspot to the Software - Application industry mean.
  • An Operating Margin of 0.0% means the company generated €0.00  for each €1 in revenue (before taxes).

Let's take a look of the Operating Margin trends of HubSpot Inc:

  • The MRQ is 0.0%. The data is not here.
Trends
Current periodCompared to+/- 
MRQ-TTM-1.7%+1.7%
TTM-1.7%YOY-6.3%+4.6%
TTM-1.7%5Y-3.6%+1.9%
5Y-3.6%10Y-4.4%+0.8%
1.2.2. Operating Ratio

Measures how efficient Hubspot is keeping operating costs low.

  • Below 1 is considered healthy (always compare to Software - Application industry mean).
  • An Operation Ratio of 1.19 means that the operating costs are €1.19 for each €1 in net sales.

Let's take a look of the Operating Ratio trends of HubSpot Inc:

  • The MRQ is 1.188. The company is inefficient in keeping operating costs low. -1
  • The TTM is 1.211. The company is inefficient in keeping operating costs low. -1
Trends
Current periodCompared to+/- 
MRQ1.188TTM1.211-0.023
TTM1.211YOY1.245-0.034
TTM1.2115Y1.242-0.031
5Y1.24210Y1.248-0.006

1.3. Liquidity of HubSpot Inc.

1.3. Liquidity
1.3.1. Current Ratio

Measures if Hubspot is able to pay off Short-term Debt.

  • Above 1.5 is considered healthy (always compare to Software - Application industry mean).
  • A Current Ratio of 1.96 means the company has €1.96 in assets for each €1 in short-term debts.

Let's take a look of the Current Ratio trends of HubSpot Inc:

  • The MRQ is 1.957. The company is able to pay all its short-term debts. +1
  • The TTM is 2.203. The company is able to pay all its short-term debts. +1
Trends
Current periodCompared to+/- 
MRQ1.957TTM2.203-0.245
TTM2.203YOY2.301-0.099
TTM2.2035Y2.890-0.687
5Y2.89010Y2.923-0.033
1.3.2. Quick Ratio

Measures if Hubspot is able to pay off Short-term Debt but only using the most liquid assets.

  • Above 1 is considered healthy but always compare Hubspot to the Software - Application industry mean.
  • A Quick Ratio of 1.35 means the company can pay off €1.35 for each €1 in debt (using most liquid assets).

Let's take a look of the Quick Ratio trends of HubSpot Inc:

  • The MRQ is 1.355. The company is able to pay all its short-term debts with the most liquid assets. +1
  • The TTM is 1.514. The company is very able to pay all its short-term debts with the most liquid assets. +2
Trends
Current periodCompared to+/- 
MRQ1.355TTM1.514-0.159
TTM1.514YOY1.636-0.122
TTM1.5145Y2.076-0.562
5Y2.07610Y2.127-0.051

1.4. Solvency of HubSpot Inc.

1.3. Liquidity
1.4.1. Debt to Asset Ratio

Measures how much % of Hubspot assets are financed with debt.

  • Below 1 (100%) is considered healthy but always compare Hubspot to Software - Application industry mean.
  • A Debt to Asset Ratio of 0.57 means that Hubspot assets are financed with 57.0% credit (debt) and the remaining percentage (100% - 57.0%) is financed by its owners/shareholders. 

Let's take a look of the Debt to Asset Ratio trends of HubSpot Inc:

  • The MRQ is 0.570. The company is able to pay all its debts by selling its assets. +1
  • The TTM is 0.589. The company is able to pay all its debts by selling its assets. +1
Trends
Current periodCompared to+/- 
MRQ0.570TTM0.589-0.019
TTM0.589YOY0.616-0.026
TTM0.5895Y0.596-0.007
5Y0.59610Y0.611-0.014
1.4.2. Debt to Equity Ratio

Measures if Hubspot is able to pay off its debts by using shareholders equity.

  • Below 2 is considered healthy but always compare Hubspot to the Software - Application industry mean.
  • A Debt to Equity ratio of 132.7% means that company has €1.33 debt for each €1 in shareholders equity.

Let's take a look of the Debt to Equity Ratio trends of HubSpot Inc:

  • The MRQ is 1.327. The company is able to pay all its debts with equity. +1
  • The TTM is 1.437. The company is able to pay all its debts with equity. +1
Trends
Current periodCompared to+/- 
MRQ1.327TTM1.437-0.110
TTM1.437YOY1.602-0.165
TTM1.4375Y1.483-0.046
5Y1.48310Y1.602-0.119

2. Market Valuation of HubSpot Inc

2.1. Earnings Per Share
2.1. Price to Earnings Ratio

Measures how much money you pay for each share for every €1 in earnings Hubspot generates.

  • Above 15 is considered overpriced but always compare Hubspot to the Software - Application industry mean.
  • A PE ratio of -527.21 means the investor is paying €-527.21 for every €1 in earnings.

Let's take a look of the Price to Earnings Ratio trends of HubSpot Inc:

  • The EOD is -617.393. Based on the earnings, the company is expensive. -2
  • The MRQ is -527.212. Based on the earnings, the company is expensive. -2
  • The TTM is -750.095. Based on the earnings, the company is expensive. -2
Trends
Current periodCompared to+/- 
EOD-617.393MRQ-527.212-90.181
MRQ-527.212TTM-750.095+222.883
TTM-750.095YOY-266.906-483.189
TTM-750.0955Y-341.357-408.738
5Y-341.35710Y-310.004-31.353
2.2. Price To Free Cash Flow Ratio

Let's take a look of the Price To Free Cash Flow Ratio trends of HubSpot Inc:

  • The EOD is 107.162. Based on how much money comes from the company's main activities, the company is expensive. -2
  • The MRQ is 91.509. Based on how much money comes from the company's main activities, the company is overpriced. -1
  • The TTM is 102.356. Based on how much money comes from the company's main activities, the company is expensive. -2
Trends
Current periodCompared to+/- 
EOD107.162MRQ91.509+15.653
MRQ91.509TTM102.356-10.847
TTM102.356YOY142.143-39.786
TTM102.3565Y108.701-6.344
5Y108.70110Y94.522+14.178
2. Book Value per Share
2.3. Price to Book Ratio

Measures if the stock price of Hubspot is to cheap or to expensive compared to its book value.

  • At or below 1 is considered healthy (always compare to Software - Application industry mean).
  • A PB ratio of 21.73 means the investor is paying €21.73 for each €1 in book value.

Let's take a look of the Price to Book Ratio trends of HubSpot Inc:

  • The EOD is 25.449. Based on the equity, the company is expensive. -2
  • The MRQ is 21.732. Based on the equity, the company is expensive. -2
  • The TTM is 21.634. Based on the equity, the company is expensive. -2
Trends
Current periodCompared to+/- 
EOD25.449MRQ21.732+3.717
MRQ21.732TTM21.634+0.098
TTM21.634YOY19.523+2.112
TTM21.6345Y20.676+0.958
5Y20.67610Y21.485-0.809
2. Total Gains per Share

3. Summary

3.1. Key Performance Indicators

The key performance indicators of HubSpot Inc compared to the Most Recent Quarter (MRQ).

 End of day+/-Most Recent QuarterTrailing 12 Months+/-Year-Over-Year+/-5 Year+/-10 Year+/-
Book Value Change Per Share--2.4811.520+63%0.549+352%0.997+149%1.064+133%
Book Value Per Share--24.48021.489+14%16.709+47%15.670+56%14.192+72%
Current Ratio--1.9572.203-11%2.301-15%2.890-32%2.923-33%
Debt To Asset Ratio--0.5700.589-3%0.616-7%0.596-4%0.611-7%
Debt To Equity Ratio--1.3271.437-8%1.602-17%1.483-11%1.602-17%
Dividend Per Share----0%-0%-0%-0%
Eps---0.252-0.291+15%-0.523+107%-0.364+44%-0.355+41%
Free Cash Flow Per Share--1.4531.162+25%0.841+73%0.741+96%0.741+96%
Free Cash Flow To Equity Per Share--1.5771.332+18%0.875+80%0.990+59%0.990+59%
Gross Profit Margin--1.0001.0000%1.0000%1.0000%1.0000%
Intrinsic Value_10Y_max--66.733--------
Intrinsic Value_10Y_min--56.758--------
Intrinsic Value_1Y_max--4.193--------
Intrinsic Value_1Y_min--4.117--------
Intrinsic Value_3Y_max--14.500--------
Intrinsic Value_3Y_min--13.804--------
Intrinsic Value_5Y_max--27.098--------
Intrinsic Value_5Y_min--24.988--------
Market Cap31570213500.000+15%26958834000.00023566809656.250+14%16287417731.250+66%16853983978.500+60%15424348374.783+75%
Net Profit Margin---0.023-0.084+257%-0.065+179%-0.078+233%-0.084+258%
Operating Margin----0.0170%-0.0630%-0.0360%-0.0440%
Operating Ratio--1.1881.211-2%1.245-5%1.242-4%1.248-5%
Pb Ratio25.449+15%21.73221.634+0%19.523+11%20.676+5%21.485+1%
Pe Ratio-617.393-17%-527.212-750.095+42%-266.906-49%-341.357-35%-310.004-41%
Price Per Share623.000+15%532.000465.063+14%321.413+66%332.593+60%304.381+75%
Price To Free Cash Flow Ratio107.162+15%91.509102.356-11%142.143-36%108.701-16%94.522-3%
Price To Total Gains Ratio251.148+15%214.463389.574-45%101.991+110%537.347-60%656.936-67%
Quick Ratio--1.3551.514-11%1.636-17%2.076-35%2.127-36%
Return On Assets---0.004-0.016+264%-0.012+175%-0.012+165%-0.013+191%
Return On Equity---0.010-0.040+292%-0.032+206%-0.029+185%-0.035+236%
Total Gains Per Share--2.4811.520+63%0.549+352%0.997+149%1.064+133%
Usd Book Value--1320146939.9331158856304.573+14%901081896.349+47%845059586.315+56%765343690.998+72%
Usd Book Value Change Per Share--2.6401.618+63%0.584+352%1.061+149%1.133+133%
Usd Book Value Per Share--26.05222.869+14%17.782+47%16.676+56%15.103+72%
Usd Dividend Per Share----0%-0%-0%-0%
Usd Eps---0.268-0.310+15%-0.556+107%-0.387+44%-0.378+41%
Usd Free Cash Flow--78379252.55562681051.402+25%45352303.388+73%31952118.277+145%27784450.676+182%
Usd Free Cash Flow Per Share--1.5471.237+25%0.895+73%0.788+96%0.788+96%
Usd Free Cash Flow To Equity Per Share--1.6781.417+18%0.932+80%1.053+59%1.053+59%
Usd Market Cap33597021206.700+15%28689591142.80025079798836.181+14%17333069949.596+66%17936009749.920+60%16414591540.444+75%
Usd Price Per Share662.997+15%566.154494.920+14%342.047+66%353.945+60%323.922+75%
Usd Profit---13604390.979-44075016.680+224%-28188560.116+107%-25283676.632+86%-24089344.482+77%
Usd Revenue--581931724.237542573093.103+7%432754937.019+34%337996863.751+72%311233596.770+87%
Usd Total Gains Per Share--2.6401.618+63%0.584+352%1.061+149%1.133+133%
 EOD+5 -3MRQTTM+26 -6YOY+28 -45Y+27 -510Y+27 -5

3.2. Fundamental Score

Let's check the fundamental score of HubSpot Inc based on Penke's default stock scanner.

Penke's Stock Scanner

  
  
IndicatorConditionValue
Price to Earnings Ratio (EOD)Between0-15-617.393
Price to Book Ratio (EOD)Between0-125.449
Net Profit Margin (MRQ)Greater than0-0.023
Operating Margin (MRQ)Greater than00.000
Quick Ratio (MRQ)Greater than11.355
Current Ratio (MRQ)Greater than11.957
Debt to Asset Ratio (MRQ)Less than10.570
Debt to Equity Ratio (MRQ)Less than11.327
Return on Equity (MRQ)Greater than0.15-0.010
Return on Assets (MRQ)Greater than0.05-0.004
Total3/10 (30.0%)

3.3. Technical Score

Let's check the technical score of HubSpot Inc based on Penke's default Symbol scanner.

Penke's Symbol Scanner

  
  
IndicatorConditionValue
RsiGreater than5060.097
Ma 20Greater thanMa 50586.650
Ma 50Greater thanMa 100571.900
Ma 100Greater thanMa 200535.113
OpenGreater thanClose619.200
Total4/5 (80.0%)



Latest Balance Sheet

Balance Sheet of 2023-12-31. Currency in USD. All numbers in thousands.

Summary
Total Assets3,071,392
Total Liabilities1,751,283
Total Stockholder Equity1,320,109
 As reported
Total Liabilities 1,751,283
Total Stockholder Equity+ 1,320,109
Total Assets = 3,071,392

Assets

Total Assets3,071,392
Total Current Assets1,871,540
Long-term Assets1,199,852
Total Current Assets
Cash And Cash Equivalents 387,987
Short-term Investments 1,000,245
Net Receivables 295,303
Other Current Assets 88,679
Total Current Assets  (as reported)1,871,540
Total Current Assets  (calculated)1,772,214
+/- 99,326
Long-term Assets
Property Plant Equipment 354,402
Goodwill 173,761
Long Term Investments 325,703
Intangible Assets 148,545
Long-term Assets Other 75,247
Long-term Assets  (as reported)1,199,852
Long-term Assets  (calculated)1,077,658
+/- 122,194

Liabilities & Shareholders' Equity

Total Current Liabilities956,247
Long-term Liabilities795,036
Total Stockholder Equity1,320,109
Total Current Liabilities
Accounts payable 9,106
Total Current Liabilities  (as reported)956,247
Total Current Liabilities  (calculated)9,106
+/- 947,141
Long-term Liabilities
Long term Debt 456,206
Capital Lease Obligations Min Short Term Debt331,608
Long-term Liabilities Other 36,459
Long-term Liabilities  (as reported)795,036
Long-term Liabilities  (calculated)824,273
+/- 29,237
Total Stockholder Equity
Total Stockholder Equity (as reported)1,320,109
Total Stockholder Equity (calculated)0
+/- 1,320,109
Other
Capital Stock50
Common Stock Shares Outstanding 50,448
Net Debt 68,219
Net Invested Capital 1,776,315
Net Working Capital 915,293
Property Plant and Equipment Gross 499,758



Balance Sheet

Currency in USD. All numbers in thousands.

 Trend2023-12-312023-09-302023-06-302023-03-312022-12-312022-09-302022-06-302022-03-312021-12-312021-09-302021-06-302021-03-312020-12-312020-09-302020-06-302020-03-312019-12-312019-09-302019-06-302019-03-312018-12-312018-09-302018-06-30
> Total Assets 
764,821
785,648
833,953
1,370,125
1,463,492
1,478,881
1,569,268
1,586,510
1,810,976
1,875,421
1,973,366
1,969,817
2,018,612
2,065,475
2,174,854
2,253,302
2,273,959
2,296,919
2,544,738
2,643,793
2,729,095
2,815,648
3,071,392
3,071,3922,815,6482,729,0952,643,7932,544,7382,296,9192,273,9592,253,3022,174,8542,065,4752,018,6121,969,8171,973,3661,875,4211,810,9761,586,5101,569,2681,478,8811,463,4921,370,125833,953785,648764,821
   > Total Current Assets 
647,020
666,461
712,418
1,083,451
1,082,876
1,081,239
1,109,724
1,112,753
1,296,319
1,358,814
1,456,921
1,368,173
1,426,328
1,411,064
1,453,574
1,491,081
1,531,779
1,561,093
1,754,599
1,822,074
1,907,845
1,974,935
1,871,540
1,871,5401,974,9351,907,8451,822,0741,754,5991,561,0931,531,7791,491,0811,453,5741,411,0641,426,3281,368,1731,456,9211,358,8141,296,3191,112,7531,109,7241,081,2391,082,8761,083,451712,418666,461647,020
       Cash And Cash Equivalents 
98,426
96,122
111,489
285,126
238,080
225,770
269,670
229,133
201,086
124,895
378,123
397,498
338,336
288,334
377,013
408,433
305,664
331,659
331,022
325,159
457,218
535,545
387,987
387,987535,545457,218325,159331,022331,659305,664408,433377,013288,334338,336397,498378,123124,895201,086229,133269,670225,770238,080285,126111,48996,12298,426
       Short-term Investments 
451,830
465,166
480,761
683,994
717,115
722,767
691,834
739,428
934,992
1,059,615
873,073
782,335
875,395
882,340
820,962
826,449
940,379
952,697
1,081,662
1,159,554
1,071,927
1,061,526
1,000,245
1,000,2451,061,5261,071,9271,159,5541,081,662952,697940,379826,449820,962882,340875,395782,335873,0731,059,615934,992739,428691,834722,767717,115683,994480,761465,166451,830
       Net Receivables 
53,496
63,107
77,100
69,249
72,999
77,551
92,517
81,055
86,184
94,122
126,433
109,602
117,030
126,673
157,362
152,729
165,950
166,667
226,849
197,516
206,697
212,409
295,303
295,303212,409206,697197,516226,849166,667165,950152,729157,362126,673117,030109,602126,43394,12286,18481,05592,51777,55172,99969,24977,10063,10753,496
       Other Current Assets 
20,395
23,934
28,839
31,939
34,691
35,099
37,894
33,766
36,121
39,666
44,576
47,279
52,941
57,475
59,849
63,210
63,526
65,010
70,992
76,365
89,845
86,913
88,679
88,67986,91389,84576,36570,99265,01063,52663,21059,84957,47552,94147,27944,57639,66636,12133,76637,89435,09934,69131,93928,83923,93420,395
   > Long-term Assets 
0
0
0
286,674
380,616
397,642
459,544
473,757
514,657
516,607
516,445
601,644
592,284
654,411
721,280
762,221
742,180
735,826
790,139
821,719
821,250
840,713
1,199,852
1,199,852840,713821,250821,719790,139735,826742,180762,221721,280654,411592,284601,644516,445516,607514,657473,757459,544397,642380,616286,674000
       Property Plant Equipment 
49,311
51,913
52,468
214,091
283,451
279,756
318,039
316,218
360,455
374,177
377,016
358,446
355,208
380,000
376,962
379,299
366,158
354,050
424,531
417,060
366,986
359,432
354,402
354,402359,432366,986417,060424,531354,050366,158379,299376,962380,000355,208358,446377,016374,177360,455316,218318,039279,756283,451214,09152,46851,91349,311
       Goodwill 
14,950
14,950
14,950
14,950
14,950
14,950
30,250
29,956
29,935
30,597
31,318
47,588
47,789
47,404
47,075
46,770
45,883
45,014
46,227
46,454
46,464
46,050
173,761
173,76146,05046,46446,45446,22745,01445,88346,77047,07547,40447,78947,58831,31830,59729,93529,95630,25014,95014,95014,95014,95014,95014,950
       Long Term Investments 
20,075
17,034
15,450
14,548
38,628
59,783
53,776
66,184
61,095
43,550
30,697
105,990
83,762
114,738
174,895
195,045
162,660
152,725
112,791
121,814
146,245
150,861
325,703
325,703150,861146,245121,814112,791152,725162,660195,045174,895114,73883,762105,99030,69743,55061,09566,18453,77659,78338,62814,54815,45017,03420,075
       Intangible Assets 
17,689
18,258
17,665
17,484
16,935
17,651
28,545
29,724
31,466
32,852
35,225
40,218
45,157
49,057
50,423
54,008
68,995
74,395
81,236
89,770
102,402
109,951
148,545
148,545109,951102,40289,77081,23674,39568,99554,00850,42349,05745,15740,21835,22532,85231,46629,72428,54517,65116,93517,48417,66518,25817,689
       Long-term Assets Other 
0
0
0
7,066
8,052
7,894
9,824
12,883
10,875
11,719
13,893
18,795
25,157
25,570
29,244
39,918
49,197
56,402
58,795
66,145
65,876
70,931
75,247
75,24770,93165,87666,14558,79556,40249,19739,91829,24425,57025,15718,79513,89311,71910,87512,8839,8247,8948,0527,066000
> Total Liabilities 
537,182
556,235
589,312
771,122
845,348
850,529
919,310
925,537
1,087,925
1,142,557
1,210,711
1,195,103
1,212,928
1,233,482
1,301,055
1,419,466
1,402,492
1,390,222
1,552,514
1,597,414
1,646,630
1,629,309
1,751,283
1,751,2831,629,3091,646,6301,597,4141,552,5141,390,2221,402,4921,419,4661,301,0551,233,4821,212,9281,195,1031,210,7111,142,5571,087,925925,537919,310850,529845,348771,122589,312556,235537,182
   > Total Current Liabilities 
198,245
211,289
237,009
268,624
272,913
280,918
322,489
327,385
333,446
372,372
445,501
482,187
563,910
549,820
617,474
661,971
662,162
668,209
761,653
810,428
847,455
839,202
956,247
956,247839,202847,455810,428761,653668,209662,162661,971617,474549,820563,910482,187445,501372,372333,446327,385322,489280,918272,913268,624237,009211,289198,245
       Short-term Debt 
0
0
0
15,928
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
000000000000000000015,928000
       Short Long Term Debt 
0
0
0
15,928
0
0
0
0
0
0
7,837
11,810
64,762
21,269
19,630
19,367
0
0
0
0
0
0
0
000000019,36719,63021,26964,76211,8107,83700000015,928000
       Accounts payable 
5,716
8,817
7,810
14,859
13,264
14,882
12,842
10,671
10,814
14,116
13,540
17,907
12,178
1,944
2,773
8,321
11,822
13,318
20,883
2,958
3,133
16,808
9,106
9,10616,8083,1332,95820,88313,31811,8228,3212,7731,94412,17817,90713,54014,11610,81410,67112,84214,88213,26414,8597,8108,8175,716
       Other Current Liabilities 
151,906
160,509
184,905
192,493
197,009
202,171
232,430
240,313
240,001
257,534
314,566
337,883
360,730
374,381
432,914
460,816
471,976
471,036
542,874
571,793
590,134
581,980
0
0581,980590,134571,793542,874471,036471,976460,816432,914374,381360,730337,883314,566257,534240,001240,313232,430202,171197,009192,493184,905160,509151,906
   > Long-term Liabilities 
0
0
0
502,498
572,435
569,611
596,821
598,152
754,479
770,185
765,210
712,916
649,018
683,662
683,581
757,495
740,330
722,013
790,861
786,986
799,175
790,107
795,036
795,036790,107799,175786,986790,861722,013740,330757,495683,581683,662649,018712,916765,210770,185754,479598,152596,821569,611572,435502,498000
       Capital Lease Obligations Min Short Term Debt
0
0
0
171,200
250,139
241,274
267,829
264,197
305,017
313,625
309,684
296,227
291,106
314,752
310,237
309,003
292,978
282,833
352,112
342,617
344,777
331,417
331,608
331,608331,417344,777342,617352,112282,833292,978309,003310,237314,752291,106296,227309,684313,625305,017264,197267,829241,274250,139171,200000
       Long-term Liabilities Other 
0
0
0
4,993
5,635
6,182
8,983
8,898
8,832
9,682
10,811
11,399
12,056
11,833
12,134
21,992
18,353
12,424
14,546
17,763
25,768
28,535
36,459
36,45928,53525,76817,76314,54612,42418,35321,99212,13411,83312,05611,39910,8119,6828,8328,8988,9836,1825,6354,993000
       Deferred Long Term Liability 
13,293
15,176
18,114
18,535
18,600
17,608
19,110
18,792
20,831
23,712
28,296
30,607
35,211
37,642
42,681
47,181
49,287
53,240
66,559
80,476
0
103,488
0
0103,488080,47666,55953,24049,28747,18142,68137,64235,21130,60728,29623,71220,83118,79219,11017,60818,60018,53518,11415,17613,293
> Total Stockholder Equity
227,639
229,413
244,641
599,003
618,144
628,352
649,958
660,973
723,051
732,864
762,655
774,714
805,684
831,993
873,799
833,836
871,467
906,697
992,224
1,046,379
1,082,465
1,186,339
1,320,109
1,320,1091,186,3391,082,4651,046,379992,224906,697871,467833,836873,799831,993805,684774,714762,655732,864723,051660,973649,958628,352618,144599,003244,641229,413227,639
   Common Stock
39
40
40
43
43
43
44
44
46
46
46
47
47
47
47
48
48
48
49
49
0
50
0
05004949484848474747474646464444434343404039
   Retained Earnings Total Equity00000000000000000000000
   Accumulated Other Comprehensive Income 00000000000000000000000
   Capital Surplus 00000000000000000000000
   Treasury Stock00000000000000000000000
   Other Stockholders Equity 
-714
-769
-723
-601
241
-909
-336
-830
461
2,231
4,603
1,874
2,228
591
-1,339
-5,696
-11,017
-17,511
-12,890
-7,756
0
-9,378
0
0-9,3780-7,756-12,890-17,511-11,017-5,696-1,3395912,2281,8744,6032,231461-830-336-909241-601-723-769-714



Balance Sheet

Currency in USD. All numbers in thousands.




Cash Flow

Currency in USD. All numbers in thousands.




Income Statement

Currency in USD. All numbers in thousands.


Latest Income Statement (annual, 2023-12-31)

Gross Profit (+$)
totalRevenue2,170,230
Cost of Revenue-345,489
Gross Profit1,824,7411,824,741
 
Operating Income (+$)
Gross Profit1,824,741
Operating Expense-2,281,443
Operating Income-111,213-456,702
 
Operating Expense (+$)
Research Development617,745
Selling General Administrative1,318,209
Selling And Marketing Expenses-
Operating Expense2,281,4431,935,954
 
Net Interest Income (+$)
Interest Income58,828
Interest Expense-3,801
Other Finance Cost-0
Net Interest Income55,027
 
Pretax Income (+$)
Operating Income-111,213
Net Interest Income55,027
Other Non-Operating Income Expenses-
Income Before Tax (EBT)-157,702-9,697
EBIT - interestExpense = -3,801
-176,295
-172,494
Interest Expense3,801
Earnings Before Interest and Taxes (EBIT)--153,901
Earnings Before Interest and Taxes (EBITDA)-
 
After tax Income (+$)
Income Before Tax-157,702
Tax Provision-18,593
Net Income From Continuing Ops-176,295-176,295
Net Income-176,295
Net Income Applicable To Common Shares-
 
Non-recurring Events
Discontinued Operations-
Extraordinary Items-
Effect of Accounting Charges-
Other Items-
Non Recurring-
Other Operating Expenses-
Total Other Income/Expenses Net-101,516-55,027
 

Technical Analysis of Hubspot
The psychology behind the price

Technical indicators reflecting market sentiment and the collective psychology of you and other traders. Your emotions and other traders' emotions, such as fear and greed, play a significant role in driving price movements.

General trend

First of all, I'm going to put something in the back of your mind. One of the most stable factors that gives you more confidence as a trader: the general trend of Hubspot. The general trend of Hubspot is BULLISH with 100.0% confidence. It is very important for your mental being to use each indicator with this in mind. But beware, also the general trend flips once in a while! You can use moving averages to determine Hubspot's overall trend. For convenience I use the most commonly used moving averages: 20, 50, 100 & 200. Of course you can use other moving averages or other indicators to determine the trend.

Indicator phases

Some of the indicators I use have 3 zones: overbought, oversold and neutral. Transitions between these zones (market phases) provide valuable trading signals and insights. Expecially with the general trend mind, I use the highlighted phases:

Indicator zone transitionsBullish trend (100.0%) Bearish trend (-100.0%)
Overbought to neutralBullish pullback=Bearish reversal
Upper to lower neutralBullish correction=Bearish continuation
Nuetral to oversoldOversold=Oversold
Oversold to neutralBullish reversal=Bearish correction
Lower to upper neutralBullish continuation=Bearish pullback
Nuetral to overboughtOverbought=Overbought

1. Price Targets

1.1 Support & Resistance

Support and resistance are levels on a price chart that act as barriers or zones where the price of an asset tends to stop, reverse, or experience a significant amount of buying or selling pressure.

Support is a price level at which demand for an asset is strong enough to prevent the price from falling further.
Resistance is a price level at which selling pressure becomes significant enough to prevent the price of an asset from rising further.


Score

Let's take a look at the Support & Resistance of HubSpot Inc.

The long score for the Support & Resistance is 0/1.
The longshort score for the Support & Resistance is 0/(-1 +1).

  • Between support/resistance: The price is trading between support and resistance lines.

The bullish price targets are: .

The bearish price targets are: 597.00 > 545.00 > 545.00.

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HubSpot Inc Daily Support & Resistance Chart

2. Trend Indicators

2.1 Moving Averages

Shows the moving average of the selected period.

  • Moving averages are lagging trend indicators.
  • There are many types of moving averages.
  • Moving averages are also used within other indicators.

Score

Let's take a look at the Moving Averages of HubSpot Inc. The current mas is .

The long score for the Moving Averages is 14/14.
The longshort score for the Moving Averages is 14/(-14 +14).

  • MA 20 trending up: The MA 20 is trending up. +1
  • Close > MA 20: The price is above the MA 20. +1
  • MA 20 > MA 50: The MA 20 is higher than the MA 50. +1
  • MA 20 > MA 100: The MA 20 is higher than the MA 100. +1
  • MA 20 > MA 200: The MA 20 is higher than the MA 200. +1
  • MA 50 trending up: The MA 50 is trending up. +1
  • Close > MA 50: The price is above the MA 50. +1
  • MA 50 > MA 100: The MA 50 is higher than the MA 100. +1
  • MA 50 > MA 200: The MA 50 is higher than the MA 200. +1
  • MA 100 trending up: The MA 100 is trending up. +1
  • Close > MA 100: The price is above the MA 100. +1
  • MA 100 > MA 200: The MA 100 is higher than the MA 200. +1
  • MA 200 trending up: The MA 200 is trending up. +1
  • Close > MA 200: The price is above the MA 200. +1

Directionalities and relatives.

Moving AverageAmount of candlesTrendPrice +/-vs. MA 50vs. MA 100vs. MA 200
MA 2020
MA 5050-
MA 100100--
MA 200200---

Explanation: https://www.youtube.com/watch?v=xwW8h0lrQ-I

HubSpot Inc Daily Moving Averages Chart
2.2 Moving Average Convergence/Divergence (MACD)

Shows the momentum of the selected period based on two moving averages.

  • MACD is a lagging momentum indicator.
  • Uses two moving averages.
  • Can show buy or sell signals based on momentum.
  • Can show overbought. and oversold. levels.

Score

Let's take a look at the Moving Average Convergence/Divergence (MACD) of HubSpot Inc. The current macd is 16.07.

The long score for the Moving Average Convergence/Divergence (MACD) is 4/4.
The longshort score for the Moving Average Convergence/Divergence (MACD) is 4/(-4 +4).

  • MACD line > signal line: The MACD line is above the signal line, which indicates a bullish signal in the market. This means that the positive momentum is currently stronger than the average momentum, suggesting that buyers are more active than sellers, and there's a higher probability of the Hubspot price going up in the near term. +2
  • MACD > 0: The MACD is above the zero line (centerline), it indicates a bullish signal for Hubspot. This means that the short-term moving average is higher than the long-term moving average, signaling positive momentum and suggesting a higher likelihood of the Hubspot price continuing to rise in the near future. It indicates that buyers are gaining control, and there is optimism in the market, leading to potential price increases. +1
  • Trending up: The MACD line is trending up. This indicates that the short-term moving average is rising faster than the long-term moving average, suggesting positive momentum in the market. This signals that buyers are becoming more active and confident, leading to potential price increases as traders anticipate further gains and are willing to buy at higher prices. +1
HubSpot Inc Daily Moving Average Convergence/Divergence (MACD) ChartHubSpot Inc Daily Moving Average Convergence/Divergence (MACD) Chart
2.3 Directional Movement Index (DMI)

The DMI is a collection of 3 indicators: +DI (Plus Direction Indicator), -DI (Minus Direction Indicator) and ADX (Average Directional Index). The ADX helps you determine the strength of a trend.


Score

Let's take a look at the Directional Movement Index (DMI) of HubSpot Inc. The current adx is 32.13.

The long score for the Directional Movement Index (DMI) is 4/7.
The longshort score for the Directional Movement Index (DMI) is 4/(-7 +7).

  • PLUS_ID > MINUS_DI: The +DI line is above the -DI line. This indicates a bullish signal in the market, as the positive directional movement is currently stronger than the negative directional movement, showing that buyers have the upper hand. Market psychology suggests that traders are optimistic, expecting further price increases, and are more willing to buy Hubspot shares, leading to potential upward momentum in its price. +1
  • PLUS_ID > MINUS_DI && ADX > 25 && ADX trending up: The ADX is above 25 and indicates a strong bullish trend. The ADX is trending up, so the bullish trend is strengthening.
HubSpot Inc Daily Directional Movement Index (DMI) Chart
2.4 Parabolic SAR

Shows the current trend and potential entry and exit signals.

  • Parabolic SAR (stop and reverse) is a lagging trend indicator.
  • Shows the current trend.
  • Shows potential entry signals.
  • Shows  potential exit signals.
  • Can be used to place trailing stoplosses..

Score

Let's take a look at the Parabolic SAR of HubSpot Inc. The current sar is 576.33.

The long score for the Parabolic SAR is 1/1.
The longshort score for the Parabolic SAR is 1/(-1 +1).

  • Close > SAR: The price is above the SAR. It's generally considered a bullish signal. +1
HubSpot Inc Daily Parabolic SAR Chart

3. Momentum Indicators

3.1 Relative Strength Index (RSI)

Measures the speed and change of price movements.

  • Leading momentum indicator, meaning the signals are instant.
  • Ranges between 0 and 100.
  • Above 70 is considered overbought.
  • Below 30 is considered oversold.
  • Above or below 50 can also be used to determine price trend or support and resistance.
  • RSI divergence looks at a deviation between RSI and price movement. Penketrading automatically calculates RSI divergences.
  • Can be used in many different ways

Score

Let's take a look at the Relative Strength Index (RSI) of HubSpot Inc. The current rsi is 60.10. The current phase is Continuation in bull market.

The long score for the Relative Strength Index (RSI) is 4/13.
The longshort score for the Relative Strength Index (RSI) is 4/(-13 +13).

  • Continuation in bull market: Uptrend continues after a consolidation or pullback. Hold or add to existing positions.
  • Trending up: The RSI is trending up. +1
HubSpot Inc Daily Relative Strength Index (RSI) ChartHubSpot Inc Daily Relative Strength Index (RSI) Chart
3.2 Stochastic Oscillator

Compares a certain price to multiple prices ranging over time.

  • Leading momentum indicator, meaning the signals are instant.
  • Used to determine overbought and oversold areas much like the RSI.
  • Ranges between 0 and 100.
  • Above 80 is considered overbought.
  • Below 20 is considered oversold.
  • Consists of two lines named K and D.
  • K compares the highest high and lowest low on the selected price range.
  • The D line is a moving average of the K line.
  • Can be used to spot divergences

Score

Let's take a look at the Stochastic Oscillator of HubSpot Inc. The current phase is Overbought in bull market.

The long score for the Stochastic Oscillator is 6/6.
The longshort score for the Stochastic Oscillator is 6/(-6 +6).

  • STOCH > 50: The STOCH %K is above 50. There are more buyers than sellers. +1
  • STOCH > 80: The STOCH %K is above 80 and overbought. +2
  • STOCH %K line > STOCH %D line: The STOCH %K line is above the STOCH %D line, which indicates a bullish signal in the market. This means that the positive momentum is currently stronger than the average momentum, suggesting that buyers are more active than sellers, and there's a higher probability of the Hubspot price going up in the near term. +2
  • Trending up: The STOCH %K is trending up. +1
HubSpot Inc Daily Stochastic Oscillator ChartHubSpot Inc Daily Stochastic Oscillator Chart
3.3 Commodity Channel Index (CCI)

Measures the difference between the current price and the historical average price.

  • Lagging or leading Momentum indicator
  • When the CCI is above zero, the price is above the historical average
  • When the CCI is below zero, the price is below the historical average
  • Used for spotting trends
    • If the CCI moves from negative or near zero to positive 100 that might indicate an uptrend
    • If the CCI moves from positive or near zero to negative -100 that might indicate a downtrend

Score

Let's take a look at the Commodity Channel Index (CCI) of HubSpot Inc. The current cci is 105.53.

The long score for the Commodity Channel Index (CCI) is 1/1.
The longshort score for the Commodity Channel Index (CCI) is 1/(-1 +1).

  • CCI > 100: The CCI is above 100, it indicates that the price is significantly above its average, suggesting a potential overbought condition. +1
HubSpot Inc Daily Commodity Channel Index (CCI) ChartHubSpot Inc Daily Commodity Channel Index (CCI) Chart
3.4 Chande Momentum Oscillator (CMO)

Measures the difference between the sum of recent gains and the sum of recent losses. Then divides the result by the sum of all price movements in that period.

  • Lagging momentum indicator
  • Ranges between +100 and -100
  • Considered overbought above +50
  • Considered oversold below -50
  • It's possible to add a moving average that acts as a signal line

Score

Let's take a look at the Chande Momentum Oscillator (CMO) of HubSpot Inc. The current cmo is 21.06.

The long score for the Chande Momentum Oscillator (CMO) is 1/1.
The longshort score for the Chande Momentum Oscillator (CMO) is 1/(-1 +1).

  • CMO > 0: The CMO is above 0, the momentum of the price is positive, indicating a potential uptrend in the price. +1
HubSpot Inc Daily Chande Momentum Oscillator (CMO) ChartHubSpot Inc Daily Chande Momentum Oscillator (CMO) Chart
3.5 Williams %R

 Shows the current price relative to the highest high over the last 14 days.
 

  • Lagging momentum indicator
  • Ranging between 0 and -100
  • Above -20 is considered overbought
  • Below -80 is considered oversold
  • Is prone to give false signals

Score

Let's take a look at the Williams %R of HubSpot Inc. The current willr is -12.35955056.

The long score for the Williams %R is 1/1.
The longshort score for the Williams %R is 1/(-1 +1).

  • WILLR > -20: The Williams %R is above -20. This indicates that the price is in overbought territory, suggesting a potential price correction or trend reversal to the downside. +1
HubSpot Inc Daily Williams %R ChartHubSpot Inc Daily Williams %R Chart

4. Volatility Indicators

4.1 Bollinger Bands

Shows if the price is to high or to low relative to an average.

  • Lagging volatility indicator
  • Uses 3 bands: one upper, one lower and one in the middle
  • Works best when the middle band reflects an intermediate trend (MA20).
  • When the price is moving closer to the upper band, the market might be overbought
  • When the price is moving closer to the lower band, the market might be oversold 

Score

Let's take a look at the Bollinger Bands of HubSpot Inc.

HubSpot Inc Daily Bollinger Bands Chart
4.2 Average True Range (ATR)
Measures market volatility
  • Leading volatility indicator
  • Can be used to determine stop-loss positions
  • Calculated by:
    • Current high minus the current low
    • Current high minus the previous close
    • Current low minus the previous close
  • The larger the range of the candles, the greater the ATR value

Score

Let's take a look at the Average True Range (ATR) of HubSpot Inc. The current atr is 17.35.

HubSpot Inc Daily Average True Range (ATR) ChartHubSpot Inc Daily Average True Range (ATR) Chart

5. Volume Indicators

5.1 On-Balance Volume (OBV)

 Measures market volatility

  • Leading momentum indicator
  • Calculation:
    • If the closing price is above the previous closing price: OBV = previous OBV + current volume
    • If the closing price is below the previous closing price: OBV = previous OBV - current volume
    • If the closing price is the same as the previous closing price than the OBV is the same.
  • Can be used to confirm price trends
  • Can be used with divergences

Score

Let's take a look at the On-Balance Volume (OBV) of HubSpot Inc. The current obv is 2,517.

HubSpot Inc Daily On-Balance Volume (OBV) ChartHubSpot Inc Daily On-Balance Volume (OBV) Chart
5.2 Money Flow Index (MFI)

Measures the flow of money in and out of a security

  • Lagging momentum indicator
  • Looks like RSI but uses volume as an extra metric (RSI only considers price)
  • Above 80 is considered overbought
  • Below 20 is considered oversold
  • Can be used with divergences

Score

Let's take a look at the Money Flow Index (MFI) of HubSpot Inc. The current mfi is 64.30.

The long score for the Money Flow Index (MFI) is 1/2.
The longshort score for the Money Flow Index (MFI) is 1/(-2 +2).

  • MFI > 50: +1
HubSpot Inc Daily Money Flow Index (MFI) ChartHubSpot Inc Daily Money Flow Index (MFI) Chart

6. Summary

6.1. Notifications

TypeNotificationDate
PenkeCurrently no notifications for HubSpot Inc.

6.2. Trading Signals

Below you will find trading signals as the indicator is commonly used. This doesn't mean you should use it that way. Learn from these, but don't use them blindly. I recommend using at least 4 indicators, 1 from each category: trend, momentum, volatility and volume.

DateIndicatorSignal
2023-11-22 00:00:00SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
STOCH SHORT EXITThe %K line crosses above the %D line.
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2023-11-23 00:00:00STOCH LONG EXITThe %K line crosses below the %D line.
2023-11-29 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2023-11-30 00:00:00CCI LONG ENTRY SHORT CLOSE100 crossover to upside
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2023-12-01 00:00:00STOCH LONG EXITThe %K line crosses below the %D line.
2023-12-04 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2023-12-05 00:00:00RSI SHORT ENTRY LONG CLOSE70 crossover to downside
STOCH LONG EXITThe %K line crosses below the %D line.
2023-12-07 00:00:00ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2023-12-11 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2023-12-12 00:00:00CCI LONG ENTRY SHORT CLOSE100 crossover to upside
MFI LONG ENTRY SHORT CLOSE80 crossover to upside
2023-12-13 00:00:00BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2023-12-15 00:00:00STOCH LONG EXITThe %K line crosses below the %D line.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2023-12-20 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
2023-12-22 00:00:00STOCH LONG EXITThe %K line crosses below the %D line.
2023-12-27 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2023-12-28 00:00:00STOCH LONG EXITThe %K line crosses below the %D line.
2023-12-29 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
2024-01-02 00:00:00STOCH LONG EXITThe %K line crosses below the %D line.
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-01-03 00:00:00MACD SHORT ENTRY LONG CLOSEThe MACD line crosses below the signal line.
SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
RSI SHORT ENTRY LONG CLOSE70 crossover to downside
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-01-04 00:00:00WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-01-08 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-01-10 00:00:00ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-01-11 00:00:00SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2024-01-12 00:00:00STOCH LONG EXITThe %K line crosses below the %D line.
2024-01-17 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
2024-01-18 00:00:00STOCH LONG EXITThe %K line crosses below the %D line.
2024-01-19 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-01-22 00:00:00CCI LONG ENTRY SHORT CLOSE100 crossover to upside
2024-01-23 00:00:00MACD LONG ENTRY SHORT CLOSEThe MACD line crosses above the signal line.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-01-24 00:00:00RSI SHORT ENTRY LONG CLOSE70 crossover to downside
STOCH LONG EXITThe %K line crosses below the %D line.
2024-01-29 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
CCI LONG ENTRY SHORT CLOSE100 crossover to upside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2024-01-30 00:00:00BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-01-31 00:00:00ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-02-01 00:00:00RSI SHORT ENTRY LONG CLOSE70 crossover to downside
STOCH LONG EXITThe %K line crosses below the %D line.
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-02-08 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
2024-02-09 00:00:00CCI LONG ENTRY SHORT CLOSE100 crossover to upside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-02-12 00:00:00STOCH LONG EXITThe %K line crosses below the %D line.
2024-02-13 00:00:00MACD SHORT ENTRY LONG CLOSEThe MACD line crosses below the signal line.
RSI SHORT ENTRY LONG CLOSE70 crossover to downside
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-02-14 00:00:00SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
2024-02-15 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
2024-02-16 00:00:00STOCH LONG EXITThe %K line crosses below the %D line.
2024-02-20 00:00:00CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-02-21 00:00:00CCI SHORT ENTRY LONG CLOSE-100 crossover to downside
2024-02-22 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
2024-02-23 00:00:00ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-02-26 00:00:00CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2024-02-27 00:00:00ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-03-04 00:00:00MACD LONG ENTRY SHORT CLOSEThe MACD line crosses above the signal line.
SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
CCI LONG ENTRY SHORT CLOSE100 crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-03-05 00:00:00MACD SHORT ENTRY LONG CLOSEThe MACD line crosses below the signal line.
STOCH LONG EXITThe %K line crosses below the %D line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-03-07 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
2024-03-08 00:00:00STOCH LONG EXITThe %K line crosses below the %D line.
2024-03-11 00:00:00MFI LONG ENTRY SHORT CLOSE80 crossover to upside
2024-03-12 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
2024-03-13 00:00:00STOCH LONG EXITThe %K line crosses below the %D line.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2024-03-14 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
MFI SHORT ENTRY LONG CLOSE80 crossover to downside
2024-03-18 00:00:00STOCH LONG EXITThe %K line crosses below the %D line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-03-20 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-03-21 00:00:00MACD LONG ENTRY SHORT CLOSEThe MACD line crosses above the signal line.
CCI LONG ENTRY SHORT CLOSE100 crossover to upside
2024-03-26 00:00:00SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2024-03-27 00:00:00MACD SHORT ENTRY LONG CLOSEThe MACD line crosses below the signal line.
STOCH LONG EXITThe %K line crosses below the %D line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-03-28 00:00:00MACD LONG ENTRY SHORT CLOSEThe MACD line crosses above the signal line.
STOCH SHORT EXITThe %K line crosses above the %D line.
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-04-02 00:00:00SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
CCI LONG ENTRY SHORT CLOSE100 crossover to upside
2024-04-03 00:00:00MACD SHORT ENTRY LONG CLOSEThe MACD line crosses below the signal line.
STOCH LONG EXITThe %K line crosses below the %D line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
2024-04-04 00:00:00MACD LONG ENTRY SHORT CLOSEThe MACD line crosses above the signal line.
STOCH SHORT EXITThe %K line crosses above the %D line.
CCI LONG ENTRY SHORT CLOSE100 crossover to upside
CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-04-08 00:00:00STOCH LONG EXITThe %K line crosses below the %D line.
2024-04-11 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2024-04-12 00:00:00STOCH LONG EXITThe %K line crosses below the %D line.
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2024-04-15 00:00:00STOCH SHORT EXITThe %K line crosses above the %D line.
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside

6.3. Candlestick Patterns

HubSpot Inc Daily Candlestick Chart
DateCandlestick Pattern

6.4. Technical Score

Let's check the technical score of HubSpot Inc based on Penke's default Symbol scanner.

Penke's Symbol Scanner

  
  
IndicatorConditionValue
RsiGreater than5060.097
Ma 20Greater thanMa 50586.650
Ma 50Greater thanMa 100571.900
Ma 100Greater thanMa 200535.113
OpenGreater thanClose619.200
Total4/5 (80.0%)
Penke

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