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YOU (Yougov) Stock Analysis
Buy, Hold or Sell?

Let's analyze Yougov together

I guess you are interested in YouGov plc. Buy, hold or sell? I don't know! However, I do recommend doing research before doing anything. I will help you with that.

  • 📊 Fundamental Analysis (FA) – Yougov’s Financial Insights
  • 📈 Technical Analysis (TA) – Yougov’s Price Targets

I'm going to help you getting a better view of YouGov plc. At the end you don't have to ask anyone for trading advice. You can make your own decision, with more confidence, the odds in your favor, backed by data.

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1. Quick Overview

1.1. Quick analysis of Yougov (30 sec.)










1.2. What can you expect buying and holding a share of Yougov? (30 sec.)

How much money do you get?

How much money do you get?
p0.47
When do you have the money?
1 year
How often do you get paid?
100.0%

What is your share worth?

Current worth
p154.34
Expected worth in 1 year
p101.45
How sure are you?
90.0%

+ What do you gain per year?

Total Gains per Share
p-18.85
Return On Investment
-4.8%

For what price can you sell your share?

Current Price per Share
p396.50
Expected price per share
p251.50 - p416.00
How sure are you?
50%
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2. Detailed Analysis

2.1. Valuation of Yougov (5 min.)




Live pricePrice per Share (EOD)
p396.50
Intrinsic Value Per Share
p195.71 - p452.67
Total Value Per Share
p350.05 - p607.01

2.2. Growth of Yougov (5 min.)




Is Yougov growing?

Current yearPrevious yearGrowGrow %
How rich?$251.8m$269.7m-$17.8m-7.1%

How much money is Yougov making?

Current yearPrevious yearGrowGrow %
Making money-$3.2m$47.4m-$50.7m-1,537.5%
Net Profit Margin-0.7%13.4%--

How much money comes from the company's main activities?

2.3. Financial Health of Yougov (5 min.)




2.4. Comparing to competitors in the Consulting Services industry (5 min.)




  Industry Rankings (Consulting Services)  

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3. Summary and Key Metrics

3.1. What can you expect buying and holding a share of Yougov?

Welcome investor! Yougov's management wants to use your money to grow the business. In return you get a share of Yougov.

First you should know what it really means to hold a share of Yougov. And how you can make/lose money.

Speculation

The Price per Share of Yougov is p396.50. The market price reflects what other people think it is worth; not what it's really worth. Your job is to find out if the market price is fair, overpriced, or underpriced. I will help you with that.

If you buy blind, there is a 50% chance of making or losing money by selling the stock in the future. However, we can look at a few things to determine the odds in our favor:

  • The fundamentals: the financial health trends of Yougov.
  • The technials: based on market psychology, we can make a calculated estimate of what the price will do in the future. We can do this through technical analysis. We can calculate the probabilities and the expected value (millionaire math). That's called speculation.
  • The book value: what is the market price compared to it's book value.

Investing

If you really want to invest in Yougov, you will have to let go of the thought of selling in the future. If you have to sell the share for less than you bought it, it can still be a good investment. Focus on what it means to hold the stock forever:

  • You own a part of the company. The equity of this part can grow or shrink. The current Book Value per Share is p154.34. Based on the TTM, the Book Value Change Per Share is p-13.22 per quarter. Based on the YOY, the Book Value Change Per Share is p60.81 per quarter.
  • You may receive quarterly/yearly dividend in the form of additional shares.
  • You may receive quarterly/yearly dividend in the form of cash. Based on the TTM the Dividend per Share is p8.51 per quarter.
Based on historical numbers we can estimate the returns while holding a share of Yougov.

How much money are you going to get?

 MRQTTMYOY3Y5Y10Y
 p% of Price per Sharep% of Price per Sharep% of Price per Sharep% of Price per Sharep% of Price per Sharep% of Price per Share
Usd Eps-0.030.0%-0.030.0%0.410.1%0.190.0%0.170.0%0.120.0%
Usd Book Value Change Per Share-0.180.0%-0.180.0%0.840.2%0.270.1%0.170.0%0.140.0%
Usd Dividend Per Share0.120.0%0.120.0%0.090.0%0.100.0%0.080.0%0.050.0%
Usd Total Gains Per Share-0.060.0%-0.060.0%0.930.2%0.360.1%0.250.1%0.190.0%
Usd Price Per Share6.35-6.35-13.34-11.58-12.63-8.54-
Price to Earnings Ratio-228.50--228.50-32.92--40.20-21.29-39.16-
Price-to-Total Gains Ratio-98.03--98.03-14.40--6.18-62.92-47.59-
Price to Book Ratio2.99-2.99-5.79-6.35-8.17-6.21-
Price-to-Total Gains Ratio-98.03--98.03-14.40--6.18-62.92-47.59-

When do you get the money?

Usd Investment
$.00
Usd Price Per Share5.451082
Number of shares183
Gains per QuarterTrailing 12 Months5 Year
Usd Dividend Per Share0.120.08
Usd Book Value Change Per Share-0.180.17
Usd Total Gains Per Share-0.060.25
Gains per Quarter (183 shares)-11.8646.17
Gains per Year (183 shares)-47.43184.67
YearsReturn on Investment (TTM)Return on Investment (5Y)
 DividendBook Value gainTotal gainsDividendBook Value gainTotal gains
Broker costs---10---10
186-133-5759126175
2171-266-104117252360
3257-399-151176378545
4343-532-198235504730
5428-665-245294630915
6514-798-2923527561100
7599-931-3394118821285
8685-1064-38647010081470
9771-1198-43352811341655
10856-1331-48058712601840

How sure are you?

Based on the past periods, how sure are you to get value out of your investment.

Linear %
 Trailing 12 Months3Y5 Year10 YearALLTIME
  % % % % %
Earnings Per Share0.01.00.00.0%2.01.00.066.7%4.01.00.080.0%9.01.00.090.0%20.03.00.087.0%
Book Value Change Per Share0.01.00.00.0%2.01.00.066.7%4.01.00.080.0%9.01.00.090.0%18.05.00.078.3%
Dividend per Share1.00.00.0100.0%3.00.00.0100.0%5.00.00.0100.0%10.00.00.0100.0%14.00.09.060.9%
Total Gains per Share0.01.00.00.0%2.01.00.066.7%4.01.00.080.0%9.01.00.090.0%18.05.00.078.3%
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3.2. Key Performance Indicators

The key performance indicators of YouGov plc compared to the Most Recent Quarter (MRQ).

 End of day+/-Most Recent QuarterTrailing 12 Months+/-Year-Over-Year+/-3Y+/-5 Year+/-10 Year+/-
Book Value Change Per Share---13.222-13.2220%60.807-122%19.562-168%12.515-206%10.485-226%
Book Value Per Share--154.339154.3390%167.561-8%142.884+8%123.536+25%97.270+59%
Current Ratio--0.7650.7650%1.813-58%1.210-37%1.237-38%1.390-45%
Debt To Asset Ratio--0.7000.7000%0.355+97%0.512+37%0.472+48%0.406+72%
Debt To Equity Ratio--2.3282.3280%0.550+323%1.266+84%1.039+124%0.780+198%
Dividend Per Share--8.5098.5090%6.576+29%6.936+23%5.835+46%3.651+133%
Enterprise Value--19549400000.00019549400000.0000%113489240000.000-83%84484793333.333-77%97414418000.000-80%66548697000.000-71%
Eps---2.022-2.0220%29.464-107%14.015-114%12.006-117%8.936-123%
Ev To Ebitda Ratio--3.9573.9570%16.098-75%14.479-73%21.776-82%20.855-81%
Ev To Sales Ratio--0.5830.5830%4.394-87%3.474-83%4.965-88%4.065-86%
Free Cash Flow Per Share--31.76131.7610%35.698-11%35.126-10%28.213+13%21.179+50%
Free Cash Flow To Equity Per Share--207.245207.2450%60.551+242%96.211+115%61.252+238%36.426+469%
Gross Profit Margin--25.91725.9170%-1.928+107%6.686+288%1.677+1446%-0.352+101%
Intrinsic Value_10Y_max--452.671----------
Intrinsic Value_10Y_min--195.709----------
Intrinsic Value_1Y_max--37.417----------
Intrinsic Value_1Y_min--20.997----------
Intrinsic Value_3Y_max--118.476----------
Intrinsic Value_3Y_min--62.261----------
Intrinsic Value_5Y_max--206.836----------
Intrinsic Value_5Y_min--102.303----------
Market Cap46426978000.000-18%54839400000.00054839400000.0000%113579240000.000-52%98878126666.667-45%107744418000.000-49%72782567000.000-25%
Net Profit Margin---0.007-0.0070%0.134-105%0.068-111%0.068-111%0.065-111%
Operating Margin--0.0380.0380%0.175-78%0.110-66%0.109-65%0.098-61%
Operating Ratio--0.9670.9670%0.816+19%0.867+12%0.862+12%0.889+9%
Pb Ratio2.569-17%2.9932.9930%5.789-48%6.347-53%8.172-63%6.212-52%
Pe Ratio-196.102+14%-228.498-228.4980%32.922-794%-40.199-82%21.293-1173%39.160-683%
Price Per Share396.500-17%462.000462.0000%970.000-52%842.333-45%918.900-50%620.950-26%
Price To Free Cash Flow Ratio12.484-17%14.54614.5460%27.172-46%23.532-38%37.194-61%29.622-51%
Price To Total Gains Ratio-84.128+14%-98.026-98.0260%14.395-781%-6.182-94%62.919-256%47.586-306%
Quick Ratio--0.7210.7210%1.477-51%0.963-25%0.947-24%1.178-39%
Return On Assets---0.004-0.0040%0.113-103%0.060-107%0.059-107%0.054-107%
Return On Equity---0.013-0.0130%0.176-107%0.100-113%0.099-113%0.088-115%
Total Gains Per Share---4.713-4.7130%67.383-107%26.498-118%18.350-126%14.136-133%
Usd Book Value--251863360.000251863360.0000%269735760.000-7%231149706.667+9%199548920.480+26%156925033.720+60%
Usd Book Value Change Per Share---0.182-0.1820%0.836-122%0.269-168%0.172-206%0.144-226%
Usd Book Value Per Share--2.1222.1220%2.304-8%1.964+8%1.698+25%1.337+59%
Usd Dividend Per Share--0.1170.1170%0.090+29%0.095+23%0.080+46%0.050+133%
Usd Enterprise Value--268765151.200268765151.2000%1560250071.520-83%1161496938.747-77%1339253418.664-80%914911486.356-71%
Usd Eps---0.028-0.0280%0.405-107%0.193-114%0.165-117%0.123-123%
Usd Free Cash Flow--51829960.00051829960.0000%57466640.000-10%56779240.000-9%45556747.600+14%34164330.057+52%
Usd Free Cash Flow Per Share--0.4370.4370%0.491-11%0.483-10%0.388+13%0.291+50%
Usd Free Cash Flow To Equity Per Share--2.8492.8490%0.832+242%1.323+115%0.842+238%0.501+469%
Usd Market Cap638278093.544-18%753932071.200753932071.2000%1561487391.520-52%1359376485.413-45%1481270258.664-49%1000614731.116-25%
Usd Price Per Share5.451-17%6.3526.3520%13.336-52%11.580-45%12.633-50%8.537-26%
Usd Profit---3299520.000-3299520.0000%47430600.000-107%22546720.000-115%19604648.000-117%14537135.200-123%
Usd Revenue--460970440.000460970440.0000%355110840.000+30%373349853.333+23%312393329.360+48%228292001.560+102%
Usd Total Gains Per Share---0.065-0.0650%0.926-107%0.364-118%0.252-126%0.194-133%
 EOD+4 -4MRQTTM+0 -0YOY+10 -303Y+13 -275Y+16 -2410Y+16 -24

3.3 Fundamental Score

Let's check the fundamental score of YouGov plc based on Penke's default stock scanner.

Penke's Stock Scanner

  
  
IndicatorConditionValue
Price to Earnings Ratio (EOD)Between0-15-196.102
Price to Book Ratio (EOD)Between0-12.569
Net Profit Margin (MRQ)Greater than0-0.007
Operating Margin (MRQ)Greater than00.038
Quick Ratio (MRQ)Greater than10.721
Current Ratio (MRQ)Greater than10.765
Debt to Asset Ratio (MRQ)Less than10.700
Debt to Equity Ratio (MRQ)Less than12.328
Return on Equity (MRQ)Greater than0.15-0.013
Return on Assets (MRQ)Greater than0.05-0.004
Total2/10 (20.0%)

3.4 Technical Score

Let's check the technical score of YouGov plc based on Penke's default Symbol scanner.

Penke's Symbol Scanner

  
  
IndicatorConditionValue
OpenGreater thanClose383.500
Total0/1 (0.0%)

4. In-depth Analysis

4.1 About YouGov plc

YouGov plc provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, Africa, and the Asia Pacific. It operates through three divisions: Data Products, Research, and CPS. The Data Products division offers syndicated data products, which are available to clients on a subscription basis. The Research division provides a range of quantitative and qualitative services. The CPS division offers household consumer purchasing data. It is also involved in the software development and finance services. The company was incorporated in 1998 and is headquartered in London, the United Kingdom.

Fundamental data was last updated by Penke on 2025-06-17 02:20:03.

4.2 In-depth Summary

4.2.1. Financial Health Summary

Profitability Details
 Compared to previous yearCompared to industry
The company is not making a profit/loss.
Using its assets, the company is very inefficient in making profit.
Using its investors money, the company is very inefficient in making profit.
Operating Efficiency Details
 Compared to previous yearCompared to industry
The company is operating less efficient.
The company is less efficient in keeping operating costs low.
Liquidity Details
 Compared to previous yearCompared to industry
The company is just not able to pay all its short-term debts.
The company is just not able to pay all its short-term debts with the most liquid assets.
Solvency Details
 Compared to previous yearCompared to industry
The company is able to pay all its debts by selling its assets.
The company is just not able to pay all its debts with equity.

4.2.2. Valuation Summary

Valuation Details
 Compared to previous yearCompared to industry
Based on the equity, the company is underpriced.
Based on the earnings, the company is expensive.
Based on how much money comes from the company's main activities, the company is cheap.
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4.3 Financial Health

4.3.1. Profitability

4.3.1 Profitability
4.3.1.1. Net Profit Margin

Measures how much net profit Yougov earns for each 1 of revenue.

  • Above 10% is considered healthy but always compare Yougov to the Consulting Services industry mean.
  • A Net Profit Margin of -0.7% means that -0.01 for each 1 in revenue is generated as profit.

Let's take a look of the Net Profit Margin trends of YouGov plc:

  • The MRQ is -0.7%. The company is not making a profit/loss.
  • The TTM is -0.7%. The company is not making a profit/loss.
Trends
Current periodCompared to+/- 
MRQ-0.7%TTM-0.7%0.0%
TTM-0.7%YOY13.4%-14.1%
TTM-0.7%5Y6.8%-7.5%
5Y6.8%10Y6.5%+0.4%
Compared to industry (Consulting Services)
PeriodCompanyIndustry (mean)+/- 
MRQ-0.7%6.1%-6.8%
TTM-0.7%7.2%-7.9%
YOY13.4%5.8%+7.6%
3Y6.8%6.0%+0.8%
5Y6.8%7.4%-0.6%
10Y6.5%6.8%-0.3%
4.3.1.2. Return on Assets

Shows how efficient Yougov is using its assets to generate profit.

  • Above 5% is considered healthy but always compare Yougov to the Consulting Services industry mean.
  • -0.4% Return on Assets means that Yougov generated 0.00 profit for each $1 in assets.

Let's take a look of the Return on Assets trends of YouGov plc:

  • The MRQ is -0.4%. Using its assets, the company is very inefficient in making profit. -2
  • The TTM is -0.4%. Using its assets, the company is very inefficient in making profit. -2
Trends
Current periodCompared to+/- 
MRQ-0.4%TTM-0.4%0.0%
TTM-0.4%YOY11.3%-11.7%
TTM-0.4%5Y5.9%-6.3%
5Y5.9%10Y5.4%+0.5%
Compared to industry (Consulting Services)
PeriodCompanyIndustry (mean)+/- 
MRQ-0.4%1.7%-2.1%
TTM-0.4%1.7%-2.1%
YOY11.3%1.6%+9.7%
3Y6.0%1.9%+4.1%
5Y5.9%1.7%+4.2%
10Y5.4%2.3%+3.1%
4.3.1.3. Return on Equity

Shows how efficient Yougov is using its investors money to generate profit.

  • Above 15%-20% is considered healthy but always compare Yougov to the Consulting Services industry mean.
  • -1.3% Return on Equity means Yougov generated -0.01 for each 1 the owners (shareholders) invested.

Let's take a look of the Return on Equity trends of YouGov plc:

  • The MRQ is -1.3%. Using its investors money, the company is very inefficient in making profit. -2
  • The TTM is -1.3%. Using its investors money, the company is very inefficient in making profit. -2
Trends
Current periodCompared to+/- 
MRQ-1.3%TTM-1.3%0.0%
TTM-1.3%YOY17.6%-18.9%
TTM-1.3%5Y9.9%-11.3%
5Y9.9%10Y8.8%+1.1%
Compared to industry (Consulting Services)
PeriodCompanyIndustry (mean)+/- 
MRQ-1.3%3.4%-4.7%
TTM-1.3%3.4%-4.7%
YOY17.6%3.9%+13.7%
3Y10.0%4.0%+6.0%
5Y9.9%3.7%+6.2%
10Y8.8%4.2%+4.6%
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4.3.2. Operating Efficiency of YouGov plc.

4.3.2. Operating Efficiency
4.3.2.1. Operating Margin

Measures how efficient Yougov is operating .

  • Measures how much profit Yougov makes for each 1 of sales after paying variable costs (production costs, wages, etc) but before taxes.
  • Above 15% is considered healthy but always compare Yougov to the Consulting Services industry mean.
  • An Operating Margin of 3.8% means the company generated 0.04  for each 1 in revenue (before taxes).

Let's take a look of the Operating Margin trends of YouGov plc:

  • The MRQ is 3.8%. The company is operating less efficient.
  • The TTM is 3.8%. The company is operating less efficient.
Trends
Current periodCompared to+/- 
MRQ3.8%TTM3.8%0.0%
TTM3.8%YOY17.5%-13.7%
TTM3.8%5Y10.9%-7.2%
5Y10.9%10Y9.8%+1.1%
Compared to industry (Consulting Services)
PeriodCompanyIndustry (mean)+/- 
MRQ3.8%13.0%-9.2%
TTM3.8%9.4%-5.6%
YOY17.5%8.4%+9.1%
3Y11.0%8.0%+3.0%
5Y10.9%9.5%+1.4%
10Y9.8%8.2%+1.6%
4.3.2.2. Operating Ratio

Measures how efficient Yougov is keeping operating costs low.

  • Below 1 is considered healthy (always compare to Consulting Services industry mean).
  • An Operation Ratio of 0.97 means that the operating costs are 0.97 for each 1 in net sales.

Let's take a look of the Operating Ratio trends of YouGov plc:

  • The MRQ is 0.967. The company is less efficient in keeping operating costs low.
  • The TTM is 0.967. The company is less efficient in keeping operating costs low.
Trends
Current periodCompared to+/- 
MRQ0.967TTM0.9670.000
TTM0.967YOY0.816+0.152
TTM0.9675Y0.862+0.105
5Y0.86210Y0.889-0.027
Compared to industry (Consulting Services)
PeriodCompanyIndustry (mean)+/- 
MRQ0.9671.024-0.057
TTM0.9671.063-0.096
YOY0.8160.948-0.132
3Y0.8671.020-0.153
5Y0.8620.992-0.130
10Y0.8890.970-0.081
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4.4.3. Liquidity of YouGov plc.

4.4.3. Liquidity
4.4.3.1. Current Ratio

Measures if Yougov is able to pay off Short-term Debt.

  • Above 1.5 is considered healthy (always compare to Consulting Services industry mean).
  • A Current Ratio of 0.77 means the company has 0.77 in assets for each 1 in short-term debts.

Let's take a look of the Current Ratio trends of YouGov plc:

  • The MRQ is 0.765. The company is just not able to pay all its short-term debts. -1
  • The TTM is 0.765. The company is just not able to pay all its short-term debts. -1
Trends
Current periodCompared to+/- 
MRQ0.765TTM0.7650.000
TTM0.765YOY1.813-1.048
TTM0.7655Y1.237-0.472
5Y1.23710Y1.390-0.152
Compared to industry (Consulting Services)
PeriodCompanyIndustry (mean)+/- 
MRQ0.7651.500-0.735
TTM0.7651.430-0.665
YOY1.8131.527+0.286
3Y1.2101.512-0.302
5Y1.2371.559-0.322
10Y1.3901.553-0.163
4.4.3.2. Quick Ratio

Measures if Yougov is able to pay off Short-term Debt but only using the most liquid assets.

  • Above 1 is considered healthy but always compare Yougov to the Consulting Services industry mean.
  • A Quick Ratio of 0.72 means the company can pay off 0.72 for each 1 in debt (using most liquid assets).

Let's take a look of the Quick Ratio trends of YouGov plc:

  • The MRQ is 0.721. The company is just not able to pay all its short-term debts with the most liquid assets. -1
  • The TTM is 0.721. The company is just not able to pay all its short-term debts with the most liquid assets. -1
Trends
Current periodCompared to+/- 
MRQ0.721TTM0.7210.000
TTM0.721YOY1.477-0.757
TTM0.7215Y0.947-0.226
5Y0.94710Y1.178-0.232
Compared to industry (Consulting Services)
PeriodCompanyIndustry (mean)+/- 
MRQ0.7210.802-0.081
TTM0.7210.947-0.226
YOY1.4771.204+0.273
3Y0.9631.207-0.244
5Y0.9471.240-0.293
10Y1.1781.366-0.188
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4.5.4. Solvency of YouGov plc.

4.5.4. Solvency
4.5.4.1. Debt to Asset Ratio

Measures how much % of Yougov assets are financed with debt.

  • Below 1 (100%) is considered healthy but always compare Yougov to Consulting Services industry mean.
  • A Debt to Asset Ratio of 0.70 means that Yougov assets are financed with 70.0% credit (debt) and the remaining percentage (100% - 70.0%) is financed by its owners/shareholders. 

Let's take a look of the Debt to Asset Ratio trends of YouGov plc:

  • The MRQ is 0.700. The company is able to pay all its debts by selling its assets. +1
  • The TTM is 0.700. The company is able to pay all its debts by selling its assets. +1
Trends
Current periodCompared to+/- 
MRQ0.700TTM0.7000.000
TTM0.700YOY0.355+0.344
TTM0.7005Y0.472+0.228
5Y0.47210Y0.406+0.066
Compared to industry (Consulting Services)
PeriodCompanyIndustry (mean)+/- 
MRQ0.7000.536+0.164
TTM0.7000.522+0.178
YOY0.3550.565-0.210
3Y0.5120.553-0.041
5Y0.4720.549-0.077
10Y0.4060.532-0.126
4.5.4.2. Debt to Equity Ratio

Measures if Yougov is able to pay off its debts by using shareholders equity.

  • Below 2 is considered healthy but always compare Yougov to the Consulting Services industry mean.
  • A Debt to Equity ratio of 232.8% means that company has 2.33 debt for each 1 in shareholders equity.

Let's take a look of the Debt to Equity Ratio trends of YouGov plc:

  • The MRQ is 2.328. The company is just not able to pay all its debts with equity.
  • The TTM is 2.328. The company is just not able to pay all its debts with equity.
Trends
Current periodCompared to+/- 
MRQ2.328TTM2.3280.000
TTM2.328YOY0.550+1.778
TTM2.3285Y1.039+1.289
5Y1.03910Y0.780+0.259
Compared to industry (Consulting Services)
PeriodCompanyIndustry (mean)+/- 
MRQ2.3281.142+1.186
TTM2.3281.083+1.245
YOY0.5501.228-0.678
3Y1.2661.202+0.064
5Y1.0391.200-0.161
10Y0.7801.221-0.441
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4.6. Market Valuation

4.6.1. Earnings Per Share
4.6.2.1. Price to Earnings Ratio

Measures how much money you pay for each share for every 1 in earnings Yougov generates.

  • Above 15 is considered overpriced but always compare Yougov to the Consulting Services industry mean.
  • A PE ratio of -228.50 means the investor is paying -228.50 for every 1 in earnings.

Let's take a look of the Price to Earnings Ratio trends of YouGov plc:

  • The EOD is -196.102. Based on the earnings, the company is expensive. -2
  • The MRQ is -228.498. Based on the earnings, the company is expensive. -2
  • The TTM is -228.498. Based on the earnings, the company is expensive. -2
Trends
Current periodCompared to+/- 
EOD-196.102MRQ-228.498+32.395
MRQ-228.498TTM-228.4980.000
TTM-228.498YOY32.922-261.419
TTM-228.4985Y21.293-249.791
5Y21.29310Y39.160-17.867
Compared to industry (Consulting Services)
PeriodCompanyIndustry (mean)+/- 
EOD-196.10223.127-219.229
MRQ-228.49820.651-249.149
TTM-228.49822.834-251.332
YOY32.92224.441+8.481
3Y-40.19922.650-62.849
5Y21.29325.069-3.776
10Y39.16022.542+16.618
4.6.2.2. Price To Free Cash Flow Ratio

Let's take a look of the Price To Free Cash Flow Ratio trends of YouGov plc:

  • The EOD is 12.484. Based on how much money comes from the company's main activities, the company is cheap. +2
  • The MRQ is 14.546. Based on how much money comes from the company's main activities, the company is cheap. +2
  • The TTM is 14.546. Based on how much money comes from the company's main activities, the company is cheap. +2
Trends
Current periodCompared to+/- 
EOD12.484MRQ14.546-2.062
MRQ14.546TTM14.5460.000
TTM14.546YOY27.172-12.626
TTM14.5465Y37.194-22.648
5Y37.19410Y29.622+7.572
Compared to industry (Consulting Services)
PeriodCompanyIndustry (mean)+/- 
EOD12.4847.294+5.190
MRQ14.5467.164+7.382
TTM14.5468.446+6.100
YOY27.1729.001+18.171
3Y23.53210.095+13.437
5Y37.1947.569+29.625
10Y29.62210.156+19.466
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4.6.2. Book Value per Share
4.6.2.1. Price to Book Ratio

Measures if the stock price of Yougov is to cheap or to expensive compared to its book value.

  • At or below 1 is considered healthy (always compare to Consulting Services industry mean).
  • A PB ratio of 2.99 means the investor is paying 2.99 for each 1 in book value.

Let's take a look of the Price to Book Ratio trends of YouGov plc:

  • The EOD is 2.569. Based on the equity, the company is underpriced. +1
  • The MRQ is 2.993. Based on the equity, the company is underpriced. +1
  • The TTM is 2.993. Based on the equity, the company is underpriced. +1
Trends
Current periodCompared to+/- 
EOD2.569MRQ2.993-0.424
MRQ2.993TTM2.9930.000
TTM2.993YOY5.789-2.796
TTM2.9935Y8.172-5.178
5Y8.17210Y6.212+1.960
Compared to industry (Consulting Services)
PeriodCompanyIndustry (mean)+/- 
EOD2.5692.633-0.064
MRQ2.9932.453+0.540
TTM2.9932.509+0.484
YOY5.7892.975+2.814
3Y6.3472.964+3.383
5Y8.1723.596+4.576
10Y6.2123.806+2.406
4.6.2. Total Gains per Share
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6. Financial Statements




6.1. Reversals in quarterly reports

I have detected a reversal (positive to negative, negative to positive) in the following values of the quarterly reports.

 2020-07-312021-07-312022-07-312023-07-312024-07-31
Net Debt  -2,596,400366,400-2,230,000-290,000-2,520,000-7,080,000-9,600,00026,120,00016,520,000
Net Working Capital  1,744,200-224,2001,520,000-1,050,000470,0006,940,0007,410,000-11,980,000-4,570,000
Net Income  960,000290,0001,250,000460,0001,710,0001,740,0003,450,000-3,690,000-240,000
Net Income from Continuing Operations  939,500210,5001,150,000600,0001,750,0001,700,0003,450,000-3,660,000-210,000



6.2. Latest Balance Sheet

Balance Sheet of 2024-07-31. Currency in GBP. All numbers in thousands.

Summary
Total Assets609,700
Total Liabilities426,500
Total Stockholder Equity183,200
 As reported
Total Liabilities 426,500
Total Stockholder Equity+ 183,200
Total Assets = 609,700

Assets

Total Assets609,700
Total Current Assets149,000
Long-term Assets460,700
Total Current Assets
Cash And Cash Equivalents 73,600
Net Receivables 66,700
Inventory 2,200
Other Current Assets 6,500
Total Current Assets  (as reported)149,000
Total Current Assets  (calculated)149,000
+/-0
Long-term Assets
Property Plant Equipment 22,500
Goodwill 243,600
Intangible Assets 184,400
Long-term Assets  (as reported)460,700
Long-term Assets  (calculated)450,500
+/- 10,200

Liabilities & Shareholders' Equity

Total Current Liabilities194,700
Long-term Liabilities231,800
Total Stockholder Equity183,200
Total Current Liabilities
Short-term Debt 55,200
Short Long Term Debt 50,400
Accounts payable 14,700
Other Current Liabilities 71,900
Total Current Liabilities  (as reported)194,700
Total Current Liabilities  (calculated)192,200
+/- 2,500
Long-term Liabilities
Long term Debt 169,600
Capital Lease Obligations 18,800
Long-term Liabilities  (as reported)231,800
Long-term Liabilities  (calculated)188,400
+/- 43,400
Total Stockholder Equity
Common Stock200
Retained Earnings 101,900
Accumulated Other Comprehensive Income 11,200
Other Stockholders Equity 69,900
Total Stockholder Equity (as reported)183,200
Total Stockholder Equity (calculated)183,200
+/-0
Other
Capital Stock200
Cash and Short Term Investments 73,600
Common Stock Shares Outstanding 118,700
Current Deferred Revenue42,900
Liabilities and Stockholders Equity 609,700
Net Debt 165,200
Net Invested Capital 403,100
Net Working Capital -45,700
Property Plant and Equipment Gross 40,500
Short Long Term Debt Total 238,800



6.3. Balance Sheets Structured

Currency in GBP. All numbers in thousands.

 Trend2024-07-312023-07-312022-07-312021-07-312020-07-312019-07-312018-07-312017-07-312016-07-312015-07-312014-07-312013-07-312012-07-312011-07-312010-07-312009-07-312008-07-312007-07-312006-07-312005-07-312004-07-312003-07-312002-07-31
> Total Assets 
357
1,112
1,536
4,628
10,684
16,245
86,212
84,257
77,119
80,300
76,932
84,190
82,132
87,055
107,705
119,555
144,754
181,116
178,347
198,500
240,400
304,300
609,700
609,700304,300240,400198,500178,347181,116144,754119,555107,70587,05582,13284,19076,93280,30077,11984,25786,21216,24510,6844,6281,5361,112357
   > Total Current Assets 
256
1,022
1,483
4,565
9,245
9,754
31,616
27,673
30,360
26,333
27,150
30,714
29,873
33,329
45,339
54,918
66,735
72,581
70,255
82,400
95,200
165,200
149,000
149,000165,20095,20082,40070,25572,58166,73554,91845,33933,32929,87330,71427,15026,33330,36027,67331,6169,7549,2454,5651,4831,022256
       Cash And Cash Equivalents 
11
381
977
3,796
5,546
4,061
13,406
12,718
15,634
9,400
7,477
6,929
7,429
10,017
15,553
23,481
30,621
37,925
35,309
35,500
37,400
107,200
73,600
73,600107,20037,40035,50035,30937,92530,62123,48115,55310,0177,4296,9297,4779,40015,63412,71813,4064,0615,5463,79697738111
       Short-term Investments 
0
0
0
0
0
0
35
211
165
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0000000000000016521135000000
       Net Receivables 
0
0
497
742
3,587
5,011
12,768
9,294
8,133
10,678
12,213
13,619
13,317
13,722
28,140
29,551
33,666
31,174
18,500
19,900
25,200
27,400
66,700
66,70027,40025,20019,90018,50031,17433,66629,55128,14013,72213,31713,61912,21310,6788,1339,29412,7685,0113,58774249700
       Other Current Assets 
245
641
506
769
3,699
5,693
18,175
14,744
14,561
16,933
7,460
10,166
9,127
9,590
13,718
13,540
16,241
17,492
3,977
27,000
6,000
30,600
6,500
6,50030,6006,00027,0003,97717,49216,24113,54013,7189,5909,12710,1667,46016,93314,56114,74418,1755,6933,699769506641245
   > Long-term Assets 
101
90
53
63
1,439
6,491
54,596
56,584
46,759
53,967
49,782
50,199
48,791
49,071
56,819
58,545
68,537
97,327
108,092
116,100
145,200
139,100
460,700
460,700139,100145,200116,100108,09297,32768,53758,54556,81949,07148,79150,19949,78253,96746,75956,58454,5966,4911,439635390101
       Property Plant Equipment 
99
88
52
63
158
499
2,217
2,629
2,382
2,338
2,310
2,256
2,489
2,973
3,568
3,278
3,037
14,953
12,522
15,300
15,500
13,700
22,500
22,50013,70015,50015,30012,52214,9533,0373,2783,5682,9732,4892,2562,3102,3382,3822,6292,21749915863528899
       Goodwill 
0
0
0
0
1,171
1,095
33,500
33,482
31,203
37,795
36,239
38,800
36,329
35,793
42,401
43,746
52,060
65,637
61,455
60,500
80,400
82,400
243,600
243,60082,40080,40060,50061,45565,63752,06043,74642,40135,79336,32938,80036,23937,79531,20333,48233,5001,0951,1710000
       Long Term Investments 
0
0
0
0
0
0
0
0
0
0
0
0
0
204
242
345
191
0
0
0
0
0
0
0000001913452422040000000000000
       Intangible Assets 
0
0
0
0
1,171
343
17,118
17,940
10,545
11,427
8,544
8,780
9,973
10,101
10,608
11,176
13,249
16,737
84,611
89,700
118,400
114,300
184,400
184,400114,300118,40089,70084,61116,73713,24911,17610,60810,1019,9738,7808,54411,42710,54517,94017,1183431,1710000
       Other Assets 
0
0
0
0
0
115
1,769
2,804
3,303
2,729
2,429
3,277
3,468
4,655
5,547
6,092
9,482
11,208
10,959
8,500
11,300
11,100
0
011,10011,3008,50010,95911,2089,4826,0925,5474,6553,4683,2772,4292,7293,3032,8041,76911500000
> Total Liabilities 
815
562
606
881
3,173
4,031
25,554
17,161
17,917
24,406
20,928
23,076
24,180
25,432
33,616
39,082
52,683
73,671
69,009
86,500
115,400
108,100
426,500
426,500108,100115,40086,50069,00973,67152,68339,08233,61625,43224,18023,07620,92824,40617,91717,16125,5544,0313,173881606562815
   > Total Current Liabilities 
815
562
603
870
2,796
3,641
18,621
10,383
12,861
16,364
16,878
19,674
21,480
22,983
27,823
34,177
41,445
51,394
52,813
67,200
90,500
91,100
194,700
194,70091,10090,50067,20052,81351,39441,44534,17727,82322,98321,48019,67416,87816,36412,86110,38318,6213,6412,796870603562815
       Short-term Debt 
264
264
264
0
18
24
1,130
228
4
0
327
273
184
0
-9,399
6,201
-12,521
10,403
2,500
-11,600
-20,800
-23,500
55,200
55,200-23,500-20,800-11,6002,50010,403-12,5216,201-9,3990184273327042281,13024180264264264
       Short Long Term Debt 
0
0
0
0
0
0
0
0
0
0
0
0
184
0
0
262
0
0
0
0
0
0
50,400
50,40000000026200184000000000000
       Accounts payable 
216
27
10
142
122
490
1,538
858
1,416
11,602
1,998
1,991
3,102
2,354
1,557
1,745
2,787
2,355
3,100
5,000
6,600
6,100
14,700
14,7006,1006,6005,0003,1002,3552,7871,7451,5572,3543,1021,9911,99811,6021,4168581,5384901221421027216
       Other Current Liabilities 
335
229
128
309
1,134
2,432
15,900
9,139
11,277
4,275
14,511
17,282
17,853
20,353
16,475
20,696
37,411
30,939
45,627
39,000
53,800
48,300
71,900
71,90048,30053,80039,00045,62730,93937,41120,69616,47520,35317,85317,28214,5114,27511,2779,13915,9002,4321,134309128229335
   > Long-term Liabilities 
480
291
606
11
377
390
6,933
6,778
5,056
8,042
4,050
3,402
2,700
2,449
5,793
4,905
11,238
22,277
16,196
19,300
24,900
17,000
231,800
231,80017,00024,90019,30016,19622,27711,2384,9055,7932,4492,7003,4024,0508,0425,0566,7786,93339037711606291480
       Other Liabilities 
0
0
0
0
365
334
1,167
651
1,758
4,431
1,276
1,075
876
2,449
5,793
4,905
11,238
14,060
9,342
6,600
15,600
8,900
0
08,90015,6006,6009,34214,06011,2384,9055,7932,4498761,0751,2764,4311,7586511,1673343650000
       Deferred Long Term Liability 
0
0
0
0
0
0
0
0
0
0
0
0
348
251
131
38
48
0
0
0
0
0
0
0000004838131251348000000000000
> Total Stockholder Equity
-458
550
930
3,747
6,768
10,754
58,426
63,688
55,203
55,799
55,949
61,083
57,929
61,595
74,059
80,473
92,071
108,003
110,057
112,700
125,300
196,400
183,200
183,200196,400125,300112,700110,057108,00392,07180,47374,05961,59557,92961,08355,94955,79955,20363,68858,42610,7546,7683,747930550-458
   Common Stock
110
113
113
133
134
135
190
193
194
195
195
195
199
206
209
211
211
211
217
200
200
200
200
200200200200217211211211209206199195195195194193190135134133113113110
   Retained Earnings 
-898
101
446
701
3,691
7,953
13,938
13,665
5,151
6,658
7,776
10,195
11,755
15,635
19,795
24,873
36,290
51,023
65,015
75,700
88,600
122,800
101,900
101,900122,80088,60075,70065,01551,02336,29024,87319,79515,63511,75510,1957,7766,6585,15113,66513,9387,9533,691701446101-898
   Accumulated Other Comprehensive Income 
-11
-22
-11
-28
-66
-136
-616
-1,318
0
0
-2,480
19,732
14,961
14,703
13,730
14,889
15,031
19,923
15,145
7,600
14,600
11,700
11,200
11,20011,70014,6007,60015,14519,92315,03114,88913,73014,70314,96119,732-2,48000-1,318-616-136-66-28-11-22-11
   Capital Surplus 
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
31,500
0
0
0
00031,5000000000000000000000
   Treasury Stock000-2,3000000000000000000000
   Other Stockholders Equity 
341
336
371
2,913
2,943
2,666
44,298
30,811
30,822
30,947
30,947
30,961
31,014
31,051
31,086
31,261
31,300
27,607
29,680
29,200
21,900
61,700
69,900
69,90061,70021,90029,20029,68027,60731,30031,26131,08631,05131,01430,96130,94730,94730,82230,81144,2982,6662,9432,913371336341



6.4. Balance Sheets

Currency in GBP. All numbers in thousands.




6.5. Cash Flows

Currency in GBP. All numbers in thousands.




6.6. Income Statements

Currency in GBP. All numbers in thousands.


6.7. Latest Income Statement

Income Statement (annual), 2024-07-31. Currency in GBP. All numbers in thousands.

Gross Profit (+$)
totalRevenue335,300
Cost of Revenue-64,200
Gross Profit271,100271,100
 
Operating Income (+$)
Gross Profit271,100
Operating Expense-260,200
Operating Income10,90010,900
 
Operating Expense (+$)
Research Development0
Selling General Administrative260,200
Selling And Marketing Expenses59,800
Operating Expense260,200320,000
 
Net Interest Income (+$)
Interest Income2,000
Interest Expense-8,700
Other Finance Cost-0
Net Interest Income-6,700
 
Pretax Income (+$)
Operating Income10,900
Net Interest Income-6,700
Other Non-Operating Income Expenses0
Income Before Tax (EBT)4,00017,800
EBIT - interestExpense = 4,000
3,700
6,300
Interest Expense8,700
Earnings Before Interest and Taxes (EBIT)12,70012,700
Earnings Before Interest and Taxes (EBITDA)49,400
 
After tax Income (+$)
Income Before Tax4,000
Tax Provision-6,100
Net Income From Continuing Ops-2,100-2,100
Net Income-2,400
Net Income Applicable To Common Shares0
 
Non-recurring Events
Discontinued Operations0
Extraordinary Items0
Effect of Accounting Charges0
Other Items0
Non Recurring0
Other Operating Expenses324,400
Total Other Income/Expenses Net-6,9006,700
 

Technical Analysis of Yougov
The psychology behind the price

Technical indicators reflecting market sentiment and the collective psychology of you and other traders. Your emotions and other traders' emotions, such as fear and greed, play a significant role in driving price movements.

General trend

First of all, I'm going to put something in the back of your mind. One of the most stable factors that gives you more confidence as a trader: the general trend of Yougov. The general trend of Yougov is UNKNOWN with 0.0% confidence. It is very important for your mental being to use each indicator with this in mind. But beware, also the general trend flips once in a while! You can use moving averages to determine Yougov's overall trend. For convenience I use the most commonly used moving averages: 20, 50, 100 & 200. Of course you can use other moving averages or other indicators to determine the trend.

Indicator phases

Some of the indicators I use have 3 zones: overbought, oversold and neutral. Transitions between these zones (market phases) provide valuable trading signals and insights. Expecially with the general trend mind, I use the highlighted phases:

Indicator StateBullish trend Bearish trend
Overbought to neutralBullish pullback=Bearish reversal
Upper to lower neutralBullish correction=Bearish continuation
Nuetral to oversoldOversold=Oversold
Oversold to neutralBullish reversal=Bearish correction
Lower to upper neutralBullish continuation=Bearish pullback
Nuetral to overboughtOverbought=Overbought

1. Yougov Price Targets

1.1 Support & Resistance

Support and resistance are levels on a price chart that act as barriers or zones where the price of an asset tends to stop, reverse, or experience a significant amount of buying or selling pressure.

Support is a price level at which demand for an asset is strong enough to prevent the price from falling further.
Resistance is a price level at which selling pressure becomes significant enough to prevent the price of an asset from rising further.


Score

Let's take a look at the Support & Resistance of YouGov plc.

The long score for the Support & Resistance is 0/1.
The longshort score for the Support & Resistance is -1/(-1 +1).

  • Around resistance: The price is trading arround resistance levels. This can be considered as a potential exit level. -1

The bullish price targets are: 401.00 < 401.00 < 416.00.

The bearish price targets are: 347.00 > 307.00 > 251.50.

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YouGov plc Daily Support & Resistance Chart
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2. Trend Indicators

2.1 Moving Averages

Shows the moving average of the selected period.

  • Moving averages are lagging trend indicators.
  • There are many types of moving averages.
  • Moving averages are also used within other indicators.

Score

Let's take a look at the Moving Averages of YouGov plc. The current mas is .

Directionalities and relatives.

Moving AverageAmount of candlesTrendPrice +/-vs. MA 50vs. MA 100vs. MA 200

Explanation: https://www.youtube.com/watch?v=xwW8h0lrQ-I

YouGov plc Daily Moving Averages Chart
2.2 Moving Average Convergence/Divergence (MACD)

Shows the momentum of the selected period based on two moving averages.

  • MACD is a lagging momentum indicator.
  • Uses two moving averages.
  • Can show buy or sell signals based on momentum.
  • Can show overbought. and oversold. levels.

Score

Let's take a look at the Moving Average Convergence/Divergence (MACD) of YouGov plc.

YouGov plc Daily Moving Average Convergence/Divergence (MACD) ChartYouGov plc Daily Moving Average Convergence/Divergence (MACD) Chart
2.3 Directional Movement Index (DMI)

The DMI is a collection of 3 indicators: +DI (Plus Direction Indicator), -DI (Minus Direction Indicator) and ADX (Average Directional Index). The ADX helps you determine the strength of a trend.


Score

Let's take a look at the Directional Movement Index (DMI) of YouGov plc. The current adx is .

YouGov plc Daily Directional Movement Index (DMI) Chart
2.4 Parabolic SAR

Shows the current trend and potential entry and exit signals.

  • Parabolic SAR (stop and reverse) is a lagging trend indicator.
  • Shows the current trend.
  • Shows potential entry signals.
  • Shows  potential exit signals.
  • Can be used to place trailing stoplosses..

Score

Let's take a look at the Parabolic SAR of YouGov plc.

YouGov plc Daily Parabolic SAR Chart
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3. Momentum Indicators

3.1 Relative Strength Index (RSI)

Measures the speed and change of price movements.

  • Leading momentum indicator, meaning the signals are instant.
  • Ranges between 0 and 100.
  • Above 70 is considered overbought.
  • Below 30 is considered oversold.
  • Above or below 50 can also be used to determine price trend or support and resistance.
  • RSI divergence looks at a deviation between RSI and price movement. Penketrading automatically calculates RSI divergences.
  • Can be used in many different ways

Score

Let's take a look at the Relative Strength Index (RSI) of YouGov plc.

YouGov plc Daily Relative Strength Index (RSI) ChartYouGov plc Daily Relative Strength Index (RSI) Chart
3.2 Stochastic Oscillator

Compares a certain price to multiple prices ranging over time.

  • Leading momentum indicator, meaning the signals are instant.
  • Used to determine overbought and oversold areas much like the RSI.
  • Ranges between 0 and 100.
  • Above 80 is considered overbought.
  • Below 20 is considered oversold.
  • Consists of two lines named K and D.
  • K compares the highest high and lowest low on the selected price range.
  • The D line is a moving average of the K line.
  • Can be used to spot divergences

Score

Let's take a look at the Stochastic Oscillator of YouGov plc.

YouGov plc Daily Stochastic Oscillator ChartYouGov plc Daily Stochastic Oscillator Chart
3.3 Commodity Channel Index (CCI)

Measures the difference between the current price and the historical average price.

  • Lagging or leading Momentum indicator
  • When the CCI is above zero, the price is above the historical average
  • When the CCI is below zero, the price is below the historical average
  • Used for spotting trends
    • If the CCI moves from negative or near zero to positive 100 that might indicate an uptrend
    • If the CCI moves from positive or near zero to negative -100 that might indicate a downtrend

Score

Let's take a look at the Commodity Channel Index (CCI) of YouGov plc.

YouGov plc Daily Commodity Channel Index (CCI) ChartYouGov plc Daily Commodity Channel Index (CCI) Chart
3.4 Chande Momentum Oscillator (CMO)

Measures the difference between the sum of recent gains and the sum of recent losses. Then divides the result by the sum of all price movements in that period.

  • Lagging momentum indicator
  • Ranges between +100 and -100
  • Considered overbought above +50
  • Considered oversold below -50
  • It's possible to add a moving average that acts as a signal line

Score

Let's take a look at the Chande Momentum Oscillator (CMO) of YouGov plc.

YouGov plc Daily Chande Momentum Oscillator (CMO) ChartYouGov plc Daily Chande Momentum Oscillator (CMO) Chart
3.5 Williams %R

 Shows the current price relative to the highest high over the last 14 days.
 

  • Lagging momentum indicator
  • Ranging between 0 and -100
  • Above -20 is considered overbought
  • Below -80 is considered oversold
  • Is prone to give false signals

Score

Let's take a look at the Williams %R of YouGov plc.

YouGov plc Daily Williams %R ChartYouGov plc Daily Williams %R Chart
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4. Volatility Indicators

4.1 Bollinger Bands

Shows if the price is to high or to low relative to an average.

  • Lagging volatility indicator
  • Uses 3 bands: one upper, one lower and one in the middle
  • Works best when the middle band reflects an intermediate trend (MA20).
  • When the price is moving closer to the upper band, the market might be overbought
  • When the price is moving closer to the lower band, the market might be oversold 

Score

Let's take a look at the Bollinger Bands of YouGov plc.

YouGov plc Daily Bollinger Bands Chart
4.2 Average True Range (ATR)
Measures market volatility
  • Leading volatility indicator
  • Can be used to determine stop-loss positions
  • Calculated by:
    • Current high minus the current low
    • Current high minus the previous close
    • Current low minus the previous close
  • The larger the range of the candles, the greater the ATR value

Score

Let's take a look at the Average True Range (ATR) of YouGov plc.

YouGov plc Daily Average True Range (ATR) ChartYouGov plc Daily Average True Range (ATR) Chart
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5. Volume Indicators

5.1 On-Balance Volume (OBV)

 Measures market volatility

  • Leading momentum indicator
  • Calculation:
    • If the closing price is above the previous closing price: OBV = previous OBV + current volume
    • If the closing price is below the previous closing price: OBV = previous OBV - current volume
    • If the closing price is the same as the previous closing price than the OBV is the same.
  • Can be used to confirm price trends
  • Can be used with divergences

Score

Let's take a look at the On-Balance Volume (OBV) of YouGov plc.

YouGov plc Daily On-Balance Volume (OBV) ChartYouGov plc Daily On-Balance Volume (OBV) Chart
5.2 Money Flow Index (MFI)

Measures the flow of money in and out of a security

  • Lagging momentum indicator
  • Looks like RSI but uses volume as an extra metric (RSI only considers price)
  • Above 80 is considered overbought
  • Below 20 is considered oversold
  • Can be used with divergences

Score

Let's take a look at the Money Flow Index (MFI) of YouGov plc.

YouGov plc Daily Money Flow Index (MFI) ChartYouGov plc Daily Money Flow Index (MFI) Chart
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6. Summary

6.1. Notifications

TypeNotificationDate
PenkeCurrently no notifications for YouGov plc.

6.2. Trading Signals

Below you will find trading signals as the indicator is commonly used. This doesn't mean you should use it that way. Learn from these, but don't use them blindly. I recommend using at least 4 indicators, 1 from each category: trend, momentum, volatility and volume.

DateIndicatorSignal
2025-02-10STOCH SHORT EXITThe %K line crosses above the %D line.
CCI LONG ENTRY SHORT CLOSE100 crossover to upside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2025-02-11STOCH LONG EXITThe %K line crosses below the %D line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
2025-02-13STOCH SHORT EXITThe %K line crosses above the %D line.
2025-02-18CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2025-02-19CCI LONG ENTRY SHORT CLOSE100 crossover to upside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2025-02-20DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
2025-02-21STOCH LONG EXITThe %K line crosses below the %D line.
MFI LONG ENTRY SHORT CLOSE80 crossover to upside
2025-02-24MFI SHORT ENTRY LONG CLOSE80 crossover to downside
2025-02-25CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
2025-02-26CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2025-02-27MACD SHORT ENTRY LONG CLOSEThe MACD line crosses below the signal line.
DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
BB LONG ENTRY SHORT CLOSEPrice closed below the lower band.
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2025-02-28CCI SHORT ENTRY LONG CLOSE-100 crossover to downside
2025-03-03BB LONG ENTRY SHORT CLOSEPrice closed below the lower band.
2025-03-05RSI LONG ENTRY SHORT CLOSE30 crossover to upside
STOCH SHORT EXITThe %K line crosses above the %D line.
2025-03-06STOCH LONG EXITThe %K line crosses below the %D line.
2025-03-07STOCH SHORT EXITThe %K line crosses above the %D line.
2025-03-10STOCH LONG EXITThe %K line crosses below the %D line.
2025-03-12STOCH SHORT EXITThe %K line crosses above the %D line.
2025-03-17STOCH LONG EXITThe %K line crosses below the %D line.
2025-03-18STOCH SHORT EXITThe %K line crosses above the %D line.
2025-03-20STOCH LONG EXITThe %K line crosses below the %D line.
2025-03-21STOCH SHORT EXITThe %K line crosses above the %D line.
2025-03-24MACD LONG ENTRY SHORT CLOSEThe MACD line crosses above the signal line.
2025-03-25STOCH LONG EXITThe %K line crosses below the %D line.
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
2025-03-27STOCH SHORT EXITThe %K line crosses above the %D line.
2025-03-31MACD SHORT ENTRY LONG CLOSEThe MACD line crosses below the signal line.
STOCH LONG EXITThe %K line crosses below the %D line.
CCI SHORT ENTRY LONG CLOSE-100 crossover to downside
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
BB LONG ENTRY SHORT CLOSEPrice closed below the lower band.
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2025-04-01RSI LONG ENTRY SHORT CLOSE30 crossover to upside
STOCH SHORT EXITThe %K line crosses above the %D line.
2025-04-02MACD LONG ENTRY SHORT CLOSEThe MACD line crosses above the signal line.
2025-04-04MACD SHORT ENTRY LONG CLOSEThe MACD line crosses below the signal line.
STOCH LONG EXITThe %K line crosses below the %D line.
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
BB LONG ENTRY SHORT CLOSEPrice closed below the lower band.
ATR SHORT ENTRY LONG CLOSEPrice closed below (close - ATR).
2025-04-07RSI LONG ENTRY SHORT CLOSE30 crossover to upside
STOCH SHORT EXITThe %K line crosses above the %D line.
MFI SHORT ENTRY LONG CLOSE20 crossover to downside
2025-04-08MFI LONG ENTRY SHORT CLOSE20 crossover to upside
2025-04-09STOCH LONG EXITThe %K line crosses below the %D line.
BB LONG ENTRY SHORT CLOSEPrice closed below the lower band.
2025-04-10STOCH SHORT EXITThe %K line crosses above the %D line.
2025-04-11CCI SHORT ENTRY LONG CLOSE-100 crossover to downside
2025-04-14MACD LONG ENTRY SHORT CLOSEThe MACD line crosses above the signal line.
2025-04-16SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
2025-04-17STOCH LONG EXITThe %K line crosses below the %D line.
2025-04-22STOCH SHORT EXITThe %K line crosses above the %D line.
2025-04-25CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2025-04-30WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2025-05-01CCI LONG ENTRY SHORT CLOSE100 crossover to upside
2025-05-02BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
2025-05-06STOCH LONG EXITThe %K line crosses below the %D line.
2025-05-08DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
2025-05-09STOCH SHORT EXITThe %K line crosses above the %D line.
2025-05-12STOCH LONG EXITThe %K line crosses below the %D line.
2025-05-14STOCH SHORT EXITThe %K line crosses above the %D line.
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2025-05-15STOCH LONG EXITThe %K line crosses below the %D line.
2025-05-16SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2025-05-19STOCH SHORT EXITThe %K line crosses above the %D line.
2025-05-20STOCH LONG EXITThe %K line crosses below the %D line.
2025-05-21STOCH SHORT EXITThe %K line crosses above the %D line.
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2025-05-22STOCH LONG EXITThe %K line crosses below the %D line.
2025-05-27SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
STOCH SHORT EXITThe %K line crosses above the %D line.
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2025-05-28STOCH LONG EXITThe %K line crosses below the %D line.
2025-05-29STOCH SHORT EXITThe %K line crosses above the %D line.
CCI LONG ENTRY SHORT CLOSE100 crossover to upside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2025-06-02STOCH LONG EXITThe %K line crosses below the %D line.
2025-06-04STOCH SHORT EXITThe %K line crosses above the %D line.
2025-06-05CCI LONG ENTRY SHORT CLOSE100 crossover to upside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
2025-06-06BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
2025-06-09STOCH LONG EXITThe %K line crosses below the %D line.
2025-06-10STOCH SHORT EXITThe %K line crosses above the %D line.
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
2025-06-11STOCH LONG EXITThe %K line crosses below the %D line.
2025-06-12SAR SHORT ENTRY LONG CLOSEThe price broke the SAR to the downside
2025-06-13MACD SHORT ENTRY LONG CLOSEThe MACD line crosses below the signal line.
CMO SHORT ENTRY LONG CLOSEZero line crossover to downside
2025-06-16DMI SHORT ENTRY LONG CLOSEThe +DI crossed the -DI to the downside. The trend is reversing to a down trend.
WILLR SHORT ENTRY LONG CLOSE-80 crossover to downside
2025-06-17CCI SHORT ENTRY LONG CLOSE-100 crossover to downside
2025-06-18STOCH SHORT EXITThe %K line crosses above the %D line.
2025-06-19CMO LONG ENTRY SHORT CLOSEZero line crossover to upside
2025-06-20DMI LONG ENTRY SHORT CLOSEThe +DI crossed the -DI to the upside. The trend is reversing to an up trend.
SAR LONG ENTRY SHORT CLOSEThe price broke the SAR to the upside.
CCI LONG ENTRY SHORT CLOSE100 crossover to upside
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
ATR LONG ENTRY SHORT CLOSEPrice closed above (close + ATR).
2025-06-23MACD LONG ENTRY SHORT CLOSEThe MACD line crosses above the signal line.
2025-06-25STOCH LONG EXITThe %K line crosses below the %D line.
2025-06-27STOCH SHORT EXITThe %K line crosses above the %D line.
WILLR LONG ENTRY SHORT CLOSE-20 crossover to upside
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.
2025-07-01STOCH LONG EXITThe %K line crosses below the %D line.
BB SHORT ENTRY LONG CLOSEPrice closed above the lower band.

6.3. Candlestick Patterns

YouGov plc Daily Candlestick Chart
DateCandlestick Pattern

6.4. Technical Score

Let's check the technical score of YouGov plc based on Penke's default Symbol scanner.

Penke's Symbol Scanner

  
  
IndicatorConditionValue
OpenGreater thanClose383.500
Total0/1 (0.0%)
Penke
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